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HomeMy WebLinkAboutARB201800121 Correspondence 2018-09-12 a„/ Margaret Maliszewski From: Margaret Maliszewski Sent: Friday, September 07, 2018 1:53 PM To: 'Brewster, Victoria' Subject: Spirit Halloween Sign - Entrance Corridor review Attachments: denial letter.pdf Vickie, As I indicated in my phone message this morning, I am unable to approve your sign application for the ARB.A denial letter is attached to this message. If you would like to appeal this decision to the ARB, you may do so by sending me a written request(by email is fine). Margaret Maliszewski From: Brewster, Victoria <SPDIST18242@spirithalloween.com> Sent: Wednesday, September 12, 2018 2:28 PM To: Margaret Maliszewski Cc: Bart Svoboda Subject: Re: New Proposed Sign for Charlottesville Spirit Halloween That's such good news. I appreciate it. Thank you, Vickie Brewster Spdist18242@spirithalloween.com District Manager-South Western Virginia 804-892-8122 Sent from my iPhone >On Sep 12, 2018, at 1:30 PM, Margaret Maliszewski<MMaliszewski@albemarle.org>wrote: >{External Sender) >Vickie, >Thanks for sending the color information.That makes the application complete and consistent with the EC guidelines. I will prepare an approval letter for the ARB. By copy of this email, I am informing Zoning of the status of ARB approval and asking that their review move forward. > Margaret > Original Message > From: Brewster,Victoria <SPDIST18242@spirithalloween.com> >Sent:Wednesday, September 12, 2018 7:55 AM >To: Margaret Maliszewski<MMaliszewski@albemarle.org> >Subject: Re: New Proposed Sign for Charlottesville Spirit Halloween >Good Morning Margaret, > Here is the information you requested: Margaret Maliszewski From: Bruce Wardell <bwardell@brw-architects.com> Sent: Thursday, September 06, 2018 9:27 PM To: Margaret Maliszewski Subject: RE:Input needed: Spirit Halloween sign proposed for Toys R Us building Got it. That sounds like an appropriate place to talk through the sign. Bruce Wardell,AIA Principal brwarchitects,p.c. 112 4th street n.e. e a w n a c F Itcharlottesville va 22902 434.971.7160 brw-architects.com From: Margaret Maliszewski <MMaliszewski@albemarle.org> Sent:Thursday, September 6, 2018 4:24 PM To: Bruce Wardell <bwardell@brw-architects.com> Subject: RE: Input needed: Spirit Halloween sign proposed for Toys R Us building Bruce, The applicant has reduced the size of the sign and proposes two options for locating the sign in the gable (see below). The number of colors appears to be reduced to 3. The applicant is not able to revise the sign type or intensity of the colors. Consequently, there are 2 guidelines that are not being met. Unless you indicate otherwise, I will deny the application. I expect that the applicant will appeal this decision to the ARB, so I will place that item on the September 17 agenda. Please send a return email so that I know you are up-to-date with this item. Thanks. Margaret 1 - - - *itv.'''''' ' 7 , jiklii, fr.4,. i, 7.:47-,Is.',, 'fit.....0%.•..•.,*,. -. ....,:„' 405.',Ilk;, A''•',IR;,; ,,„.!.4' it.!r''',1 '' •:,Tto,4,1 11017r,,' - 4°`,1 ...;* *. le/ *t:,. ''''4 ' -' ' ' ,';',04:,,r, ,4„',1•"'"k , ' - . 44'. SL ‘''E _)--C ,-iitluit7 1.15. le „„,..,, ,. . 1,,„„„7.-..„,,, , , • irr.,„ ... , ,, 7:. 41,..„...1."`, " <> --. '''', - ---_,-:i',.....;40.;,°:. 0!***4',-*°' ,. _ 0 c) , ,' `, °, *- .4 ' -1.' '' '....„ •_ ...., i____. .<> ,,.. 1 ,.......... ._(....._20„.._Am..) ,... LL il'''' Ak, 9,h of the fatadeis 100- , , _ *Th e tength oy th e entire.front of building 11,202' ',.',..''''.*''''''''''''''''''''''.\;.,.r ',":"."' '''''''''' "1 I 8'—'- ' ; "g '` Tli,. ''4, %,; 7 • \ i \..., y 't v i:Xt'''S'' *.f.,C!,,.' „->„ -4< .4 C Ik \ -- ;.i,,,,4 4..1%...' "*,•• '1,:i(As< ,, 1 41' , ';,,"", r t '...C• .;:,' ? .; ',. ''',Fa, r-• lit • oz, . _,,,_.,../- , ' s,,,,V0 , Y. "--', ,---- ..........., '..,•:,)...---"' .... . _ ... ... ... length of the, deis 100- ...0,,,...' . ..-"! ..:.'. . .., . - The'tooth of the entire front of huilding is 202" .,. ''''*.,,,,,,.,. /".,__,,,, ,. .,, '".. v ‘ii Li .• .:'"•4:-..:3,.*::' -,:7„ - '''. . , . --- 7 ,,,.... 1,.; ..* From: Bruce Wardell <bwardell@brw-architects.com> Sent:Thursday, September 06, 2018 10:47 AM 2 o To: Margaret Maliszewski<MMalisze�wsski@albemarle.org> Subject: RE: Input needed: Spirit Halloween sign proposed for Toys R Us building It would seem to me that even if a sign is temporary it still should meet the needed guidelines. Am I correct in that? Bruce Wardell,AIA Principal brwarchitects,p.c. 112 4th street n.e. Charlottesville va 22902 434.971.7160 brw-architects.com From: Margaret Maliszewski <MMaliszewski@albemarle.org> Sent:Thursday, September 6, 2018 10:41 AM To: Bruce Wardell <bwardell@brw-architects.com> Subject: Input needed: Spirit Halloween sign proposed for Toys R Us building Bruce, We need your input on a sign application we've just received. The sign is illustrated below and in the attachments.The proposed location is the Toys-R-Us building at Branchlands. The design does not meet the EC Guidelines in terms of: 1. sign type (3D die cut plastic instead of individual letters), 2. number of colors (5 instead of 3), 3. use of overly intense colors (fluorescent orange and yellow), and 4. size (12 sf over the max allowed; zoning will require that the size be reduced). Factors to be considered: a. The sign is not illuminated. b. The building is approximately 400' from the EC.The view of the building is currently partially blocked be trees. (The view will open up as Halloween approaches.) c. The business will operate beginning tomorrow through the week after Halloween. (A temporary sign permit is not available for this sign: the max sign area for a temp sign is 24 sf.) Do you think factors a—c sufficiently mitigate the negative impacts caused by items 1-4 to allow approval of this sign? Thanks for your help. Margaret 3 r � _ yam- trc, ,y• ( tf�,:t.,;/,',,r,:: ' '�" e'' a -sa ` 4 ' , ,yp' ,0 /'`P gyp• 444,7r; �'9 ,:A . !�J,�, *4 J } ,q ,>t �3 .+..+ #`;' . 4. w ,mss. jii Rt • 1+ 11..t4/ ‘;' '17 1.6._2... AV., • ...# max :4; _ . _. . , - .,,,.,i .s...«s. ... ....�_-.s 1.m.,lya,' . .The"tjthofthef3 cleis100 The length of the entire franc of building is 292" ' °Y;;..,,,„....:: 14 '',..,,,,,,,,-;" '',.,;;.: kir �- ...nw^r ., ---s—; la-y„„,„-- a i `. . � II 5 t, 4 , ,' "� " t" * tom"re I i Va4 �' '4, ,f0,44.,...0, T .44ro+ e--,*' .**r t,,,,,? I S ,,,,113, • ,>••.' ' -- ‘tt. ' 44..- A.• "). x s,...„*.:11,10.6.1-4. '� ,..',,. :-,1,s.iiii:. ,,110,.v#,:,,,*4,6.1-,.to,,i,.,,:pipit, ,,,,,* ..4,.....,:ii.:04:::-.7.-*;,,,t,...: ...„,.•i!,-_,...:1;.A.41„,,,,,,„ a ,. ., ,,,-, ..: , ...7t-...46 �- '�`� "11'1.- , � - ,'�,•= - i. ,ate 9 ... _ _ .s wu.*r y s m, .o - __. tom. .-_,,.w t..,„.N„r ._....-.. -.,-�.�. N..-a , .-.,�,,.�. �... .. .,, ,. ,,. .,v... . _ a „„ ,a. Margaret Maliszewski, Chief of Planning/Resource Management Albemarle County Department of Community Development 401 McIntire Road Charlottesville, VA 22902 434-296-5832 x3276 mmaliszewski@albemarle.org 5 Margaret Maliszewski From: Brewster, Victoria <SPDIST18242@spirithalloween.com> Sent: Thursday, September 06, 2018 4:02 PM To: Margaret Maliszewski Cc: Bart Svoboda Subject: RE: sign proposal for 590 Branchlands Blvd. Attachments: Charlottesville Sign 4x20 (1).jpg; Charlottesville Sign 4x20 (2)jpg;4 x 20 Die Cut Coreplast Signjpg; Harrisonburgjpeg; VA Beach.jpeg; Waynesboro jpeg Margaret, 1 ) I can take the "Reaper" out of the sign. That will reduce the sign to a 4x20 as opposed to 4x28 and the square footage from 112 to 80. 2) On the spec sheet I submitted there are only 3 colors (other than white) proposed. Orange, Yellow and Black. And with the "Reaper" removed there will be no white. 3) The colors on the proposed sign are the only colors we use. They are the same colors we have always used in Albemarle County. 4) The images you have listed are not actual signs that we carry. I'm attaching a few pictures of store fronts that we currently have this particular sign on; so that you can see what the actual sign would look like as opposed to a rendering. I'm also attaching 2 different ways to market the sign and a spec sheet for the sign as a 4x20. Vickie Brewster Spdist18242@spirithalloween.com District Manager - South Western Virginia 804-892-8122 4,4,_ SO MUCH FUN ITS SCARY! t7T;. • .x.44 'Lti,-04- Liwa, SFt 11TH ALLOW Fl".( OM From: Margaret Maliszewski [mailto:MMaliszewski@albemarle.org] Sent: Thursday, September 06, 2018 2:31 PM To: Brewster, Victoria Cc: Bart Svoboda Subject: RE: sign proposal for 590 Branchlands Blvd. New (External Sender) Vickie, I've asked the ARB chairperson for input and he's confirmed that the sign needs to comply with the EC Guidelines.There are four areas of non-compliance: 1. sign type: a 3D die cut plastic sign is proposed instead of an individual letter sign, 2. number of colors: 5 colors are proposed instead of 3, 3. use of overly intense colors: fluorescent orange and yellow are proposed, and 4. size: the proposed sign area is 12 sf over the maximum allowed. (Zoning may provide additional comments.) The sign type and size are the most important to get right given the proposed location. The sign needs to look like individual letters. You might be able to accomplish this by removing the black borders/backgrounds from the letter portions of the sign, or replacing the black with a color to match the white of the building. I've copied below some images found in an internet search that are more consistent with the Entrance Corridor sign guidelines. Margaret S T ah'? ' pi moi. ; HALLOWEEN SUPERSTORES IP ' giT SWEI From: Brewster,Victoria <SPDIST18242@spirithalloween.com> Sent: Wednesday, September 05, 2018 3:07 PM To: Margaret Maliszewski <MMaliszewski@albemarle.org> Subject: RE: sign proposal for 590 Branchlands Blvd. Hi Margaret, I really don't have any other options for the sign itself. Being that we are a temporary/seasonal business everything is "cookie cutter". The sign I proposed is one of the nicer ones. As far as the colors, I do not have any other options on coloring. As far as the placement, I'm 2 attaching another prorosed location that the placement is more central. With this location opening Friday 9/7 I just do not have the option of ordering a banner. I'll be reduced to relying on word of mouth that we are open. We are only here for approximately 45 days, isn't there something that can be done? I will happily pay whatever fees need to be paid to get this done. Thank you, Vickie Brewster Spdist18242@spirithalloween.com District Manager - South Western Virginia 804-892-8122 " `'` SO MUCH FUN IT'S SCARY'. % t,,E s ,'NI "Er ,,,r1 , ti ,--A-i, ,,,, tuc,,, ,_F... SPIRITH LLOWF N.coM From: Margaret Maliszewski [mailto:MMaliszewski@albemarle.orq] Sent: Wednesday, September 05, 2018 2:35 PM To: Brewster, Victoria Subject: RE: sign proposal for 590 Branchlands Blvd. (External Sender) Vickie, Now that the submittal is complete, I can begin the review to determine if the proposal meets the Entrance Corridor guidelines. I know that the proposed sign type is not the preferred one for wall signs in the ECs. Individual letters are preferred. Do you have a standard option for individual letters? There is also a potential issue with the fluorescent colors.There may be other issues. I will try to complete my review by the end of the week and will provide you with a complete list. I see that you removed the "black rectangle" from the image. However, your proposed sign is still not centered in the gable. Is that a graphics error or do you really propose to install the sign lower than center? While I am reviewing the proposal for compliance with EC guidelines, the permit is making its way through the building and zoning reviews. As we discussed yesterday, I encourage you to apply for a temporary sign permit so that you'll have signage while the application for the permanent sign is under review. Margaret From: Brewster, Victoria <SPDIST18242@spirithalloween.com> Sent: Wednesday, September 05, 2018 2:18 PM 3 To: Margaret Maliszewski<MMaliszenrski@albemarle.org> ,"'' Subject: RE: sign proposal for 590 Branchlands Blvd. Hi Margaret, I came in today and paid for the sign permit. Would you happen to know an ETA of when I will know if it will be approved? Thank you, Vickie Brewster Spdist18242@spirithalloween.com District Manager - South Western Virginia 804-892-8122 ,9; SO MUCH FUN ITS SCARY! SpIRIT CA en s w# SIN R1THALLOW EN.COM From: Margaret Maliszewski [mailto:MMaliszewski@albemarle.orq] Sent: Wednesday, September 05, 2018 9:05 AM To: Brewster, Victoria Subject: RE: sign proposal for 590 Branchlands Blvd. {External Sender) Thank you, Vickie. Please let me know when you've paid the $129 Entrance Corridor review fee. When you make the payment, please let intake staff know that it is for ARB-2018-121. Margaret From: Brewster,Victoria <SPDIST18242@spirithalloween.com> Sent:Tuesday, September 04, 2018 6:31 PM To: Margaret Maliszewski<MMaliszewski@albemarle.org> Subject: RE: sign proposal for 590 Branchlands Blvd. Hello Margaret, I've attached the following for your consideration: 1) Color Spec Sheet for the proposed 4x28 Sign. This also includes the colors used on the sign. 2) Installation Spec for the proposed 4x28 Sign 3) A rendering of the proposed 4x28 Sign on the front of the store 4 4) A photo of a portin of the proposed 4x28 STgn for a color guide We will not be placing a tarp over the current Toys R Us sign. We are in the process of finding a Licensed Sign Contractor to remove the sign. The proposed 4x28 Sign will replace the current Toys R Us sign where it is currently hanging. This should be everything you asked for. Thank you, Vickie Brewster Spdist18242@spirithalloween.com District Manager - South Western Virginia 804-892-8122 SO MUCH FUN ITS SCARY* SPIR1THALL©WEFN.COM From: Margaret Maliszewski [mailto:MMaliszewski@albemarle.orq] Sent: Tuesday, September 04, 2018 2:45 PM To: Brewster, Victoria Subject: sign proposal for 590 Branchlands Blvd. {External Sender) Dear Victoria, Your sign application is not complete. We cannot begin review for compliance with Entrance Corridor requirements until the missing information is received. Please see the attached letter for details. Thank you. Margaret Margaret Maliszewski, Chief of Planning/Resource Management Albemarle County Department of Community Development 401 McIntire Road Charlottesville, VA 22902 434-296-5832 x3276 mmaliszewski r.u)albemarle.orc This e-mail message and any files transmitted with it contain confidential information intended only for the 5 person(s) to whom this email message is addressed. 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