HomeMy WebLinkAboutARB201800013 Correspondence 2017-12-06 r
Brent Nelson
From: Margaret Maliszewski
Sent: Wednesday, December 06, 2017 11:37 AM
To: Stasia Rohn
Subject: RE: Starbucks Signage at Hollymead Town Center Charlottesville, VA
Hi, Stasia,
No.The sign guidelines state: "The ARB may require that the color and scale of standard templates for trademarks,
service marks, corporate logos and graphics be modified."
Margaret
From:Stasia Rohn [mailto:stasiarohn@hiltondisplays.com]
Sent:Wednesday, December 06,2017 11:02 AM
To: Margaret Maliszewski<MMaliszewski@albemarle.org>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
Hello Margaret,
We are working toward getting LL approval for a color different than the CSP.The Starbucks wordmark is trademarks.
Has trademarked wordmarks swayed the ARB's decision in the past?
Thank you,
Stasia Rohn
Project Manager
Hilton Displays, Inc
125 Hillside Dr. Greenville,SC 29607
864-233-0401 office
864-516-4181 cell
864-242-2204 fax
www.hiltondisplays.com
From: Margaret Maliszewski [mailto:MMaliszewski@albemarle.org]
Sent: Monday, November 27, 2017 8:55 AM
To:Stasia Rohn<stasiarohn@hiltondisplays.com>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
A representative must attend the meeting.
From:Stasia Rohn [mailto:stasiarohn@hiltondisplays.com]
Sent:Wednesday, November 22,2017 3:27 PM
To: Margaret Maliszewski<MMaliszewski@albemarle.org>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
Margaret,
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For the ARB review will a representative need to attend the meeting or is it closed door?
Stasia Rohn
Project Manager
Hilton Displays, Inc
125 Hillside Dr.Greenville,SC 29607
864-233-0401 office
864-516-4181 cell
864-242-2204 fax
www.hiltondisplays.com
From: Margaret Maliszewski [mailto:MMaliszewski@albemarle.org]
Sent: Monday, November 20,2017 5:23 PM
To:Stasia Rohn<stasiarohn@hiltondisplays.com>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
We would have to go through the review process to find out.
From:Stasia Rohn [mailto:stasiarohn@hiltondisplays.com]
Sent: Monday, November 20,2017 4:46 PM
To: Margaret Maliszewski<MMaliszewski@albemarle.org>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
Hello Margaret,
If we have landlord approval for a different color than red could we get ARB approval?
Thank you,
Stasia Rohn
Project Manager
Hilton Displays, Inc
125 Hillside Dr.Greenville,SC 29607
864-233-0401 office
864-516-4181 cell
864-242-2204 fax
www.hiltondisplays.com
From: Margaret Maliszewski [mailto:MMaliszewski@albemarle.org]
Sent: Friday, November 17,2017 5:37 PM
To:Stasia Rohn<stasiarohn@hiltondisplays.com>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
Hello, Stasia,
The property owner may propose a change to the previously approved design.That proposal would have to be reviewed
and approved by the ARB. It would require the submittal of an ARB application,fee, and 8 sets of submittal materials.
The submittal would need to include information on the current condition of the sign—information on all
existing/approved tenant panels. Any change would need to conform to the Entrance Corridor sign guidelines.The
application should show how that would be accomplished. Note that staff is unlikely to recommend approval of the
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proposal to the ARB if all guidelines are not met. If a change were to be approved by the ARB,the new criteria would
then apply to all future tenant panels on that structure.ARB information,forms and guidelines can be found here.
Margaret
From:Stasia Rohn [mailto:stasiarohn@hiltondisplays.com]
Sent:Wednesday, November 15,2017 2:34 PM
To: Margaret Maliszewski<MMaliszewski@albemarle.org>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
Hello Margaret,
I hope you are have a great fall!
If the landlord was to change the tenant panel text to a different color,what steps would we need to go through?
If the landlord approved a different color other than the red color,would we have a chance approval?
I am working with Starbucks on this one still as the red color is not part of their brand at all.
Thank you,
Stasia Rohn
Project Manager
Hilton Displays, Inc
125 Hillside Dr. Greenville, SC 29607
864-233-0401 office
864-516-4181 cell
864-242-2204 fax
www.hiltondisplays.com
From: Margaret Maliszewski [mailto:MMaliszewski@albemarle.org]
Sent:Wednesday,July 05,2017 5:32 PM
To:Stasia Rohn<stasiarohn@hiltondisplays.com>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
When I used the search function in the document,that is the only place that was flagged.
From:Stasia Rohn [mailto:stasiarohn@hiltondisplays.com]
Sent:Wednesday,July 05,2017 4:21 PM
To: Margaret Maliszewski<MMaliszewskiPalbemarle.org>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
Margaret,
I hope have a great 4th of July!
In the Entrance Corrido Sign Guidelines it says the following:
'The ARB may require that the color and scale of standard templates for trademarks, service marks, corporate logos
and graphics be modified. When used,trademarks,service marks, corporate logos and/or graphics should be
incorporated as an integral part of the overall sign'.
Are there other places where trademarks are mentioned?
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Thank you for all of your assistance!
Stasia Rohn
Project Manager
Hilton Displays, Inc
125 Hillside Dr. Greenville,SC 29607
864-233-0401 office
864-516-4181 cell
864-242-2204 fax
www.hiltondisplays.com
From: Margaret Maliszewski [mailto:MMaliszewski@albemarle.org]
Sent:Thursday,June 29,2017 10:57 AM
To:Stasia Rohn<stasiarohn@hiltondisplays.com>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
Stasia,
I won't be able to tell you that your sign is approved until you've submitted an application and we've done a complete
review.As you've noted,the text will need to be Opaque vinyl V-1.Also,the background will need to be P1.Specific
graphics colors are not identified, but the quantity is limited to 3 (plus black and white)and the graphics colors must
contribute to a coordinated appearance for the overall sign. We will consider all the existing tenant panels in that
determination.
Margaret
From:Stasia Rohn [mailto:stasiarohn@ hiltondisplays.com]
Sent:Wednesday,June 28,2017 1:46 PM
To: Margaret Maliszewski<MMaliszewski@albemarle.org>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
Thank you Margaret,this was very helpful!
Our current graphics would be acceptable, right? Based on the ARB comments in the link you sent the text color must be
Opaque vinyl V-1. If we change'Drive Thru'to Opaque Vinyl V-1 it would be approved?
Thank you again for all of your help!
Stasia Rohn
Project Manager
Hilton Displays, Inc
125 Hillside Dr.Greenville,SC 29607
864-233-0401 office
864-516-4181 cell
864-242-2204 fax
www.hiltondisplays.com
From: Margaret Maliszewski [mailto:MMaliszewski@albemarle.org]
Sent:Wednesday,June 28,2017 1:24 PM
To:Stasia Rohn<stasiarohn@hiltondisplays.com>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
Stasia,
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Here is a link to the ARB documents associated with the relevant approvals.
http://www.albemarle.org/weblink/search.aspx?dbid=3&searchcommand=%7b%5bCDD-
Planning%5d:%5bApplicationNumber%5d=%22ARB201600072%22%7d The approved design does limit the colors for the
tenant panels in sign Al on Rt. 29.The color limitation does not apply to sign B2 because that sign isn't visible from Rt.
29. Starbuck's standard tenant panel design would not meet the criteria for the Al sign.
Margaret
From:Stasia Rohn [mailto:stasiarohn@hiltondisplays.com]
Sent:Wednesday,June 28,2017 1:10 PM
To: Margaret Maliszewski<MMaliszewski@albemarle.org>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
Hello Margaret,
Attached is an example of the pylons and their location is located on the 4th page of the drawings.The second
attachment(Standard Tenant Panel) is the current Starbucks branding. From the research I have done I do not see any
limitations of using the standard tenant panel colors at this location. Is this something you would be able to confirm for
me?
Thank you!
Stasia Rohn
Project Manager
Hilton Displays, Inc
125 Hillside Dr. Greenville, SC 29607
864-233-0401 office
864-516-4181 cell
864-242-2204 fax
www.hiltondisplays.com
From: Margaret Maliszewski [mailto:MMaliszewski@albemarle.org]
Sent:Wednesday,June 28, 2017 12:07 PM
To:Stasia Rohn<stasiarohn@hiltondisplays.com>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
Stasia,
There are a number of pylon signs at HTC. Can you give me the location(s)that you are interested in?
Thanks.
Margaret
Margaret Maliszewski,Chief of Planning/Resource Management
Albemarle County Department of Community Development
401 McIntire Road
Charlottesville,VA 22902
434-296-5832 x3276
mmaliszewski@albemarle.org
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From: Rebecca Ragsdale
Sent:Tuesday,June 27,2017 3:59 PM
To:Stasia Rohn<stasiarohn@hiltondisplays.com>
Cc: Margaret Maliszewski<MMaliszewski@albemarle.org>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
Stasia,
I've copied Margaret who can assist with ARB/Entrance Corridor design questions.
Rebecca
From:Stasia Rohn [mailto:stasiarohn@hiltondisplays.com]
Sent:Tuesday,June 27,2017 3:43 PM
To: Rebecca Ragsdale<rragsdale@albemarle.org>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
Thank you Rebecca!
I looked on the GIS and the zoning district for 163 Community St is Planned Development Mixed Commercial and
located in the Entrance Corridor,correct? If so are you able to assist with questions regarding the ARB and Entrance
Corridor sign guidelines? I have read the guideline but have a question regarding tenant panels and the colors allowed.
Thank you!
Stasia Rohn
Project Manager
Hilton Displays, Inc
125 Hillside Dr. Greenville,SC 29607
864-233-0401 office
864-516-4181 cell
864-242-2204 fax
www.hiltondisplays.com
From: Rebecca Ragsdale (mailto:rragsdale@albemarle.org]
Sent:Tuesday,June 27, 2017 9:17 AM
To:Stasia Rohn<stasiarohn@hiltondisplays.com>
Subject: RE:Starbucks Signage at Hollymead Town Center Charlottesville,VA
Yes, a permit is required. Please see the application checklist for refacing.
http://www.albemarle.org/upload/images/forms center/departments/Community Development/forms/applications/Si
gn Application and Checklist.pdf
From:Stasia Rohn (mailto:stasiarohn@hiltondisplays.com]
Sent:Tuesday,June 27,2017 8:59 AM
To: Rebecca Ragsdale<rragsdale@albemarle.org>
Subject:Starbucks Signage at Hollymead Town Center Charlottesville,VA
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Hello Rebecca,
We are a sign manufacturer working with Starbucks on a renovation at an existing store located at 163 Community St.
Charlottesville,VA 24904.
At this time we are going to be adding 2 tenant panels to existing monuments.Will these tenant panels require a
permit?
Thank you and I look forward to hearing from you!
Stasia Rohn
Project Manager
Hilton Displays, Inc
125 Hillside Dr. Greenville, SC 29607
864-233-0401 office
864-516-4181 cell
864-242-2204 fax
www.hiltondisplays.com
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