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Home My WebLink AboutARB201900022 ARB Concept Submittal 2019-03-04 r JSP- !II \ ITAIIIIIN A ._,. '"" _---_ - II • •IRRS �Pi � ., ` . _i 't. . 61, ., ■� 4# , , -, 1' 1 i 1 MN._ FLOW AUTOMOTIVE AUDI & PORSCHE OF CHARLOTTESVILLE SHOWROOM RENOVATION & EXPANSION ARB Concept Submittal March 4, 2019 choielek s (- This project is a renovation and expansion of the existing Flow Audi, the drive-thru from a 2 to 1 bay. This move helps scale the more solid Porsche and Volkswagen Dealership. With VW moving to another site, Porsche side to a size smaller than the lighter transparent Audi side; as Audi will occupy the entire eastern portion of the building (that it now well as brings about less disturbance on an already tight site. Along the shares with VW) while Porsche Charlottesville will remain in its current same vein, some comments were made about the oversized nature , west side location. As a result of their corporate headquarters request- of the Porsche sign and thus it was reduced in scale to again better - ing branding upgrades, Audi and Porsche are both proposing an relate to the overall facade. Porsche also changed its storefont glass V.' " 1 entire exterior make-over. Renovating most of the existing building, the widths to a 4'-0 module for consistency to the Audi design. Further, the - --� I scope of work also includes new front facade additions meant to add vertical connections of the curtain wall frame were changed from butt space and natural light to the upgraded commercial spaces. In ad- joints to anodized frame to again tie into the Audi framework. - ,...4 dition, the new exterior design intent is to maintain the characteristics of each corporate branding identity, while at the same time create a Of course, In this project we are not just looking at either side in isola- . •_ •:. 7 •..` cohesive building and one that is in keeping with the local character tion but rather designing a building that works as a whole; and stands ~ and Entrance Corridor Guidelines. on its own merit to be a positive addition to the Entrance Corridor. In this way, a design goal is finding ways that create compositional unity. The Audi portion of the building picks up from where it left off from the Defining the 4'-0" glass width lends to this idea of consistency- main- previously ARB approved but unbuilt design planned for the adjacent taining a shared module of the field of glass that ties the two sides to- .. lot. The new proposal for the existing building's east (Audi) side is simi- gether. Regarding the more general building composition, roof heights lar in size and scale to the previous design and it employs a ground to were modified to align and also more minor architectural elements roof glass wall running across the front facade that one could argue were brought into alignment; such as the Porsche banding pattern with • - Iltaiiii*is contemporary but also having time honored classical elements. In Audi's mid- horizontal frame. While a separation is requested by both -k composition, one can point to the buildings unadorned glass box as dealerships to avoid blending of branding identities, we propose a sub- li % III I ' conveying the beauty of simple whole geometry. Further, architectural tie hyphen (a simple recessed, 2'-0" minimal dark gray metal panel) —� , "�� , i , - y elements - such as the repetition of the glass and its repetitive slender that works to marry the two styles while de-emphasizing the notion of ,, vertical frmaework- evoke a strength of repetition and subtle rhythm separation. one finds in more classical buildings. The Audi Entry is an elegant portal within the front facade. With a reduced palette of materials, a general In developing a new building for this site, both Audi and Porsche hope theme is an uncluttered minimalism. to create a building that responds to the guidelines for the Entrance _ Corridor. While using modern design and materials, the intent is for tak- •1 .. ,_ zi_ %" ; The Porsche side of the renovation introduces a material palette estab- ing cues from the scale, texture and detail of the surrounding Entrance r 4. , .,g i - - lishing its branding presence but also one that is compatible to Audi. Corridor and the historic precedents of the larger community. '- =• '° -�'The metal canopy complements the anodized glass frame of the Audi - - _ �chmond._ glass wall front and forms a suitable contrast to transparency of the ;• '-=r=- ; ,1 _ •; glass. On the other hand, the 8'-0" glass front below the canopy helps -=�-a- . .. -. j `,,, maintain continuity between the 2 sides of the building. l �� ' II - �, After our initial February 4, '19 work session with the ARB, Porsche • c...m.t.,1„,-4„,or /' �'` 4 made a number of design changes to address the Board comments. i , ,,,• , t. . < In response to the front metal canopy being 'too much a large blank ' front', the size of the building and canopy was reduced by shrinking 4` '7 �� • PROJECT NARRATIVE BRWARCHITECTS 112 fourth street NE FLOW AUDI PORSCHE AUTOMOTIVE RENOVATION AND ADDITION charlottesvIII a34.'971?7160 02 ARB Concept Submittal www brw-architects co rn March 4, 2019 i.L4. .. i R , • 1 _ ;#00. ____,..'t.* ' .__..1004044.0.4,A ;,�nrs t -� ► II iF i �i1 r- 'fir 4 existing building looking south east on RT 250 • • 'AP' . • - 7 `ate:,1Bii< • oak R.10 a • "---'"----,...fte, "ff..... .....'........-- .I' IL' X IV' .lift _ • 7414,,,,i'...i... r"- - - r existing building looking south west on RT 250 SITE BRWARCHITECTS FLOW AUDI PORSCHE AUTOMOTIVE RENOVATION AND ADDITION - 112 fourth street NE charlottesvillevirginia22902 ARB Submittal . 434.971.7160 www.brw-archutects.com March 019 °e—_.\----- —7. — _ _ i__' 7 , :ms � ti ,I / .ea�+ e � i f '..,..__ , 1 1 - .-. : --s-......„--,-,-vo A _.,.,..,,,F) eie„ 'il '','Ei 'rars.."n1 WI. 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" ' I ry I „.....,,,....,.. -____ j x �, ET .A- ,Li a. — II0 dil , sir 1... , _ . , L. • _ # _,, .... ,..) —, 1P:10:. �1i I , ■ oa , ... ___ _ ■ I I _ I I., ,, , , . ....., 007.0 iio 0\011 0 0\1°IL...Jo 2 ...•, , ,, ,____ \T , .' f 1.1, I ) \ iiii I 0 I g I 0 _ _ ,•/ tY' ! j \ )\ # Imo 'I �' _ /7 , -, 1 - I _ um I/I� �.1 '_= — k .tea`- C f / CJ rq Site e Plan existing building footprint NEW ADDITION 1" =40'-0" SITE PLAN B R W A R C H 1 T E C T S 112 fourth street NE FLOW AUDI PORSCHE AUTOMOTIVE RENOVATION AND ADDITION cha rlottesvill 434.971.7160 ARB Concept Submittal www.brw-architects.com March 4, 2019 • , . 1 .„ 1 1 .1 II 1 1 i ' • hip oft 4 Iv . L______. I ' I , t i !li, ■ 1.rvLv.,r ii ' , I 1 PERSPECTIVE LOOKING SOUTH WEST BRWARCHITECTS FLOW AUDI PORSCHE AUTOMOTIVE RENOVATION AND ADDITION 112 fourth street NE charIottesvillevirginia22902 ARB Submittal 434.971.7160 www.brw-archltects.com March 4, 2019 ,`^ Alfr..1 V litt '11--.‘ • .z r ar! '4.. — , IiC- S. a ,., _ IS __-- 4 ,1+ * • ; I/IIIIII ' rII kill 1 rim IR imii ittirtf /i.ll. -d ----- i _Mil r 5 _ 1 -.,Wi.... gg j; 1 t. • PERSPECTIVE LOOKING SOUTH EAST BRWARCHITECTS 112 fourth street NE FLOW AUDI PORSCHE AUTOMOTIVE RENOVATION AND ADDITION . chariottesvill virgi i;22902 p CDR ARB Concept Submittal www.brw-archltects.com March 4, 2019 0 1 4. S• '4t ; r *.• 4K .. A 1 0 i li N Iur ' ' i. c \ i� i _, _ . _. ....._ >d>I r rgrgi _.- • mom . .. ___ _ ___ __ ____ _ _i„,,,,____... .._ . _,.. ....._„, ...., _..tJ . ..,. f ......., ,..... ,. i ....... FRONT PERSPECTIVE EIRWARCHITECTS 112 fourth street NE charlottesville virginia 22902CDR ADDITIONSubmittal 434.971.7160 FLOW AUDI PORSCHE AUTOMOTIVE RENOVATION ANDARB www.brw-architects.com March 4, 2019 f Metal infill paneling @ Aluminum composite metal panels-4' recessed building connection-grey finish. horizontal bending finish-sunrise silver 3'-0„ 6' -0" 3'-0„ . I i '�� \ \ _ Roof Audi Charlottesville r c�� ch 1 23' - 0" 0 \ - Align o N o oxo As = 1 z J 1 C.) _ 'i} —2' -0" FIRST FLOOR 6, ),4' - 1",1/ 7' -2" � Op II__A LOWER LEVEL . -5 - 0 ! 120" X _ Recessed metal Curtain wall with 2"anodized frame — Exterior columns-dark grey Glass garage door — Exterior canopy columns :orners -grey finish -dark grey Brick base Structural glazing at showroom Curtain wall with anodized -vertical butt joints with glass frame @ entry fins behind CHANGES TO NOTE FROM DESIGN PRESENTED AT INITIAL WORK SESSION scale : 3/32" - 1'-0" 1.Reduced Building Size and Site Work Reduce Porsche Drive-thru to 1 Bay-thereby reducing size of drive lane and overall size of the building. A reduced canopy responds to the Board's comments of the'blankness'of the original facade(initial work session dated 2.4.19). 2.Modified Signage 'Porsche'Sign was reduced for better proportion to the overall facade. 3.Create Compositional Unity The Audi roof was lowered to align with Porsche.Other key elements of the 2 dealerships were brought into alignment to create a continuity across the front. 4.Crafted Connection between Both Dealerships While each dealership requires separation from each other-the design brings in a minimal'hyphen' separation that downplays the change of design styles and provides a pause for change of materials. 5.Ground Plane Relationship to Building The front walk slopes with grade to provide a continuous ground plane emphasizing connection of the 2 building sides. • FRONT BUILDING ELEVATION BR WA R C H I T E CTS 112 fourth street NE FLOW AUDI PORSCHE AUTOMOTIVE RENOVATION AND ADDITION charlottesviii 434.virg1971nia?7160 2902 ARB Concept Submittal www.brw-architects.com March 4, 2019 Concrete Panel Siding Curtain Wall with 2"Anodized Frame I , Roof .I . I I. I / 1/1. - forieli I ! 23' - prr REAR OF PORSCHE BUILDING BEYOND- NOT SEEN FROM EC A • ua } FIRST FLOOR 0' 0" — Entry Panel Brick Base -grey EAST ELEVATION B R W A R C H 1 T E C T S FLOW AUDI PORSCHE AUTOMOTIVE RENOVATION AND ADDITION 112 fourth street NE Charlottesville virgin's 22902 ARB Submittal 434.971.7160 www.brw-archltects.com March 4, 2019 NEW FRONT ADDITION NEW REAR ADDITION / Aluminum Composite Metal / / Panels-4' Horizontal Bending -Sunrise Silver finish Roof - REAR DRIVE-IN NOT SEEN FROM EC. Curved Metal Canopy Corrugated metal panel -black 4 / / ramp LOWER LE _U E L fi DRIVE-THRU BAY Drive-thru ramp Brick base Brick berm at drive-thru Structural glazing at Exterior columns showroom-vertical -dark grey butt joints with glass fins behind scale : 3/32" = 1'-0" • WEST ELEVATION BRWARCHITECTS 112 fourth street NE FLOW AUDI PORSCHE AUTOMOTIVE RENOVATION AND ADDITION charlottesville v rginia 22902 ARB Concept Submittal 160 www.brw-a rch ite cts.co m March 4, 2019 ! r f n • r lit VA• q �t t ji. rl]tam_ ir AP �� , ✓ tr r I ' '`.0 1OvoTA �pawN y' i ` �J� • • 7 y� rKa. r Atttii;i: ,# iiiPiiiii 1 Fa I- InCi."111:14111 . lit "� ra t i _ ` ' fy _ -- _ --_...... f r'� - W .ten `\ \ \\,L ' . ,-. / Y7 _ y Mountaintop Montessori Luxor Building Brown Toyota Proposed FLOW Audi Porsche Expansion . ivr- • .- : - - x 7 ELEMENTS OF ENTRY CORRIDOR GUIDELINES BRWARCH I T E C T S FLOW AUDI PORSCHE AUTOMOTIVE RENOVATION AND ADDITION - 112 fourth street NE .. charlottesville virginia 22902 ARB Submittal 434 9717160 www brw-a rch ltects.com March 4, 2019 ,as Compatibility with the Character of the Entrance Corridor The size and scale of this building compares appropriately with the size i Ir/ and scale of buildings on both sides of the Entrance Corridor. It would N - fall into the moderate range in comparison to other buildings in the area. . 'A. -- - The Entrance Corridor along US 250 east of Charlottesville at Pantops """ represent a diversityof architectural�� . - p approaches to design and scale. iatm of Chartotteaville 4 _ M A IM ,. i I t �! ti ��"' .. , �r:rri Many buildings developed in this area since the establishment of the it N : - . _ 11 � ' Ll Entrance Corridor Overlay District have utilized the traditional palette i �„ s i, = '� =" w = Ainir. of red brick, gable or hipped roofs and a building scale consistent ,, , , j .,..— +f �- - _'!!�, with the historic character of the region. Among these are the Social ` " '� i �4 Security Building, a number of restaurants, and modestly scaled corn- .`��"' ' ` '�` ` mercial and office buildings. The developing success of this portion of mac the corridor is reinforced by the inclusion of a number of buildings using .`_ — different materials and a variety of architectural styles. The Union Bank BMW of Charlottesville and UVA Credit Union buildings use painted white brick, the Montessori school is a more contemporary design which use scale, material and texture to accomplish their appropriateness within the district. Toyota has used modern materials to modify its trademark building to break down the scale of the building down into section that reflect the histor- ic scale of much more traditional buildings of the region. i A. • ,n. ;: a r .-.0 .4. s.r. Rom• F •--- . • ELEMENTS OF ENTRY CORRIDOR GUIDELINES BRWARCHITECTS 112 fourth street NE FLOW AUDI PORSCHE AUTOMOTIVE RENOVATION AND ADDITION charlo[tesvili 434.f971?7160 2902 ARB Concept Submittal www.brw-architects.com March 4, 2019 The Appearance of Blankness Should be relieved using details or Compatibility with the Character of the Entrance Corridor vegetation The size and scale of this building compares appropriately with the size One might naturally assume that combining 2 unique branding iden- and scale of buildings on both sides of the Entrance Corridor. It would tities would result in a discordant final design. However, with both fall into the moderate range in comparison to other buildings in the Porsche and Audi being minimalistic in their own right-you find a area. combination of material change in the overall composition generating a healthy amount of variation while not getting too complex or over- Buildings should relate to their site and surrounding context done. The 'blankness' of the Porsche facade- a comment brought up in the Overall, the additions to the existing building will not greatly change initial work session -was addressed by reducing the size of the metal the overall scale of the building nor its relation to its surrounding. This will canopy, relating it to other building elements (ie. roof line among oth be consistent with the range of buildings to the east and the west and ers) and reducing the scale of the 'Porsche' sign. their general relationship to the street. The overall height of the build- ing at 24 feet is consistent with the other dealerships along this section of the highway. The front facade additions will reduce the amount of Form, Shape, Scale, and Material Creating a Cohesive Whole parking immediately visible from the entrance corridor by removing the The overall design of this building addresses cohesive composition parking in front of Porsche. This reinforces the County's desire to limit through shared fields of materiality as well as alignments and compo- front yard parking and depend primarily on relegated parking for this sitional arrangements that work to tie the two building sides together. dealership. Existing street landscaping will be preserved. The new more The simple modern rectangle of Audi forms a foil for the more dramatic consistent front configuration should improve the 'street edge' along curving wall of the Porsche metal canopy. this section of the Entrance Corridor;as it will replace the more frag- mented, uneven even front of the existing building. Compatibility with Significant Historic Sites Buildings should have a human scale While both Audi and Porsche have essentially a contemporary aesthet- ic, one can make the argument for finding classical design elements While establishing the primary height of the building at @ 24 feet there worked within the projects details and overall composition. Certainly are a number of components of the proposed design which reinforce the simple rectangular geometry of Audi's glass box recalls the geo- the human scale of the building. The basic module of the curtain wall metric purity of classical forms seen in the areas most notable historic facade is four feet. Additionally, immediately behind Audi's 24 foot sites. In addition the simple repetitive nature of its glass wall vertical clear glass facade, the interior ceiling soffit drops to 17 feet and is easily elements create rhythm reminiscent of the patterning seen in classical visible from the exterior. On the other side, The Porsche metal canopy architecture; and may even remind the observer of the delicate pat- compresses the front glass to a very human 8'-0" height. terning of for instance the colonnades on the UVA Lawn. Along the same line of thinking, one might relate both the glass box of Audi and the raised canopy of Porsche as 2 different forms of Pavilions; ones t that both contrast and overlap each other. ELEMENTS OF ENTRY CORRIDOR GUIDELINES BRWARCHITECTS FLOW AUDI PORSCHE AUTOMOTIVE RENOVATION AND ADDITION 112 fourth street NE • charlottesvillevirginia22902 ARB Submittal 434 971.7160 www brw-a rch itects.co m March 19 T E v_. 1 Orlar'do 14) , SOUth Miramar %t Fr!iiill01111 �.r..w.'.�i r• -.+rww•ar wr•w• «.�.yw.. .•.•.-11141110,1'.4., �1 I' l� •y..11111111%1111..111Liirlaill • • e Olt - UY, a •� ' _. IlL .-'1 --1:'• 1 I i it 4.. L.; --A- - riu_., ... s+ .1 i ..___-_-_ 14, gp- _, 4_ : s : - 1.- — 4- 1111114 IR v! iiii; ei_4 _ ,.., , 0 ., • i '# i i I Li mill .. - lerl5r! I , tt.t., ,.! t -..;. •u•I s an•ar• Design From left: Orlando, FL, San Diego, CA, Arlington, VA, z, n Arbor NI rm. AudiAn`' FiCHF A A:ft, tS.yl�A. t . : -, 11Ii�r- 7�- j�Mir - liK weei',..�,'.'..r.11M.!i_. , ._ C.. 7 �,611...►� l=rr.*_ _ ..m. ..._ 7 :�11�i - __. r: aicrilLti + Dual Facility From left: Moffitt Porsche, Anchorage, AK, Ann Arbor, MI, Trademark buildings should be modified to meet the requirements of ■ ■ the Guidelines ■ - ' s v veport ■ PpgSe As shown in the images above, This building is a departure from each Shm sport • i=31=1=Z CHE - corporations typicalde sign^ 4 p desi n standards. • ELEMENTS OF ENTRY CORRIDOR GUIDELINES B R W A R C H I T E C T S FLOW AUDI PORSCHE AUTOMOTIVE RENOVATION AND ADDITION 112 fourth street NE charlottesville virginla 22902 AR B 434.971.7160 Concept www.brw-architects.com March 4, 2019