The URL can be used to link to this page

Home My WebLink AboutARB201900135 Staff Report 2019-12-30F.11 1&0_11 V W X61 to__. / _tll 1 Project #/Name ARB-2019-135: Associa Sign and Hollymead Professional Center Comprehensive Sign Plan Review Type Certificate of Appropriateness for a Sign, Comprehensive Sign Plan Parcel Identification 0461320100002130 Location 1524, 1540, and 1560 Insurance Lane, on the east side of Rt. 29 between North Hollymead Dr. and South Hollymead Dr. (Figs. 1 and 3 Zoned Planned Unit Development (PUD), Entrance Corridor (EC) Owner/Applicant Hollymead Professional Center LLC (Steve Melton)/Frontrunner Signs (Ed Brown) Magisterial District Rivanna Proposal To establish a Comprehensive Sign Plan for the development (Fig. 2) and to install a non -illuminated wall sign (Figs. 8 and 9). Context The immediate area includes a mix of office, residential and institutional development. Visibility The north, south and west elevations of the western buildings in this development are visible from the EC street, though the buildin s are set back approximately 100' from the street and are situated on a berm above street level. ARB Meeting Date January 6, 2020 Staff Contact Margaret Maliszewski PROJECT HISTORY The ARB reviewed the plans for the Hollymead Professional Center in 1993 and 1994. The development was constructed between 1995 and 1998. The ARB has reviewed no wall signs for this development, but has reviewed and approved the Allstate freestanding sign on parcel 2E. One 30" x 30" wall sign is in place on the west wall of building 2D and one panel sign hangs on the south elevation of 2D (Figs. 4 and 6). Figure 1: Hollymead Professional Center location, highlighted parcels will be subject to the proposed Comprehensive Sign Plan ANAYLSIS ARB COMPREHENSIVE SIGN REVIEW PROPOSED CRITERIA PROJECT #NAME: ARB• 2019-135 Hollymead Professional Center TAX MAP/PARCEL#; Three buildings; 46B2-01-2I1. 46 62-01-2E, 46 B241-21F WALL SIGNS PANEL FACE COLOR Panel .te 2 max/sip (not consistent from sign to SIZE LIMITATIONS Ch. Is Sec. 4.15.15. 3.75" clearance between sign and windows. LOCATION(S) Fsnnt of office suites facing U.S. Rt 29 (West side). Centered between window; aligned with top of window. TYPE I NONE tm. (Internal, extea4 NOTE; No additional signs permitted on North or South Elevations. Figure 2: Applicant's proposed Comprehensive Sign Criteria REF GUIDELINE ISSUE RECOMMENDATION 4a Placement: The design of a building's walls, window locations, Signs are proposed to be located Consider further limiting parapets and other architectural features shall influence the Board's between windows on the west sign size to enhance a evaluation of appropriate signage. Wall signs can help establish rhythm, elevations of the three subject coordinated appearance scale and proportion across the fa ade of a building. buildings (Figs. 4, 5 and 7), with the tops of the signs aligned with the across the buildings. 9a Wall signs shall be integrated with the architecture of the building and the placement of such signs should not obscure architectural features or tops of the windows and at least details, including but not limited to cornices, windows, columns, 3.75" clearance between sign and pilasters and paneling. window. Maximum sign size is proposed at 39" wide x 32" tall. The 10d Signs must be placed on the building in a manner that establishes a REF GUIDELINE ISSUE RECOMMENDATION unified appearance. applicant proposes that any size up to this maximum would be allowed. 9d The size of a wall sign shall be coordinated with the size of the architectural element on which it is placed. The sign should not A variety of sizes would not overcrowd the architectural element, the wall, or the sign area. (See contribute to a coordinated Illustration 6 on page 26.) Buildings and building elements should not appearance. However, the sign type, be used as a billboard. For example, an appropriate height for channel distance from the street, and lack of letters in a 30" high sign band is 18". This allows 6" of unoccupied illumination are expected to limit space above and below the letters. Generally, 4" of clear space above, visual impacts from the street. below, and to the sides of a channel letter sign is considered a minimum, with larger clearances required for larger sign bands. The The Associa sign is proposed to be ARB will consider the degree of visibility, the distance from the installed between two windows on Entrance Corridor, and the architectural design of the building and the Building 2D, aligned with the tops sign area in its determination of appropriate sizes and placement. of the windows. The sign measures 39" long x 14" tall. This allows 3.75" of clear space at both ends of the sign. 4c Materials: Materials used in both the sign and support structures The sign panels are proposed to be None. should complement the building and/or multiple business center (see constructed of metal or wood. These page 14) being served by the sign. are standard sign materials and are expected to complement the buildings. The proposed Associa sign is an aluminum anel. 4d Lettering and Typeface: Lettering should be in proportion to the sign No limits to lettering or typeface are None. and the building for visual clarity and overall balance. Proportion of proposed. Given the maximum size lettering includes font (size) and typeface (style). The use of three of the signs and the distance from typefaces or fewer is more appropriate for signs in the Entrance the street, multiple letter styles is not Corridor. Additional typefaces may be approved only if they contribute expected to have an inappropriate to a balanced, legible, unified sign design. appearance. The Associa sign uses two typefaces. 4e Color: Colors must be harmonious with each other. Colors must not White backgrounds are proposed for None. clash with other elements on the site, both when viewed in daylight and all signs. The applicant proposes to at night, whether the signs are externally or internally lit. Overly intense allow two additional colors for each color, such as but not limited to dayglo or fluorescent colors, are sign, with no consistent required REF GUIDELINE ISSUE RECOMMENDATION prohibited. from sign to sign for these two additional colors. Given the The use of three colors or fewer is more appropriate for signs in the maximum size of the signs, the Entrance Corridor. Black and white are counted as colors. Additional distance from the street, and the lack colors may be approved if they contribute to a balanced and unified of illumination, the multiple colors sign design. are not expected to have a negative impact. For raceway -mounted channel letters, raceways shall match the wall color. The proposed Associa sign has a white background, dark blue letters (Pantone 289C) and a graphic in dark blue and orange (Pantone 137). The sign has a simple, unified appearance. 4 Trademarks, corporate logos and graphics: The ARB may require No limit on graphics is proposed. None. that the color and scale of standard templates for trademarks, service Given the maximum size of the marks, corporate logos and graphics be modified. When used, signs, the distance from the street, trademarks, service marks, corporate logos and/or graphics should be and the lack of illumination, this is incorporated as an integral part of the overall sign. not expected to have an inappropriate appearance. The Associa sign includes a blue and orange graphic aligned with the top line of text. 9b Channel lettering (mounted on a raceway or individual letters) is Panel signs are proposed. This sign None. preferred to cabinet signs because cabinet signs tend to appear less type is suited to the architectural integrated with the building. Channel letters overlay the wall material design of the building and the and allow the structure of the building to "read through" with less available wall space. interruption. This results in a more coordinated overall appearance. The Associa sign is a panel sign. 9c For raceway -mounted channel letters, the raceway shall match the wall n/a None. color. 10a A complete sign package shall be provided as part of the submittal A proposed Comprehensive Sign None. materials for the review of any new multiple business center. The Plan packet has been submitted for proposal should address how compatibility among signs will be review. The plan limits sign achieved, and how new signs will be coordinated with the architecture locations and size to establish a of the buildin s ; the first approved sign installed in a multiple coordinated appearance. The REF GUIDELINE ISSUE RECOMMENDATION business center will establish the standard for all future signs for that Associa sign meets the proposed center. The future review of proposals for new signs in existing criteria. multiple business centers will take into consideration the character and appearance of the existing building(s) and with existing si s . 10b b. Multiple business centers shall use a single sign type for all wall Panel style signs are proposed. None. signs. The Associa sign is a panel sign. l Oc c. Compatibility among signs must be maintained through color or font Panel face color is limited to white. None. and typeface selection. Letter style is not limited. Given the maximum size of the signs and the distance from the street, multiple letter styles is not expected to have an inappropriate appearance. The Associa sign uses two letter styles and has a white background with letters and graphics in blue and orange. The sign is expected to have an appropriate appearance for the EC. 9e, 10e Lighting No illumination is proposed. None. aeldy 11r1IVIA`ZII a S x411705 IU 111e117•11N 11303 Staff recommends the following as the primary points of discussion: 1. Proposed limitations on sign size 2. Limits on sign colors Regarding the Comprehensive Sign Plan: Staff recommends approval of the Comprehensive Sign Criteria as outlined in the following table: SIGN FEATURE DESIGN CRITERIA NOTES SIGN TYPE Wall sign — flat panel SIGN MATERIAL Wood or aluminum panel PANEL FACE COLOR White TEXT COLOR 2 colors allowed per sign Colors need not be consistent from si to si LETTER TYPE/FONT No limit LOGO/GRAPHICS As per EC Guidelines SIZE LIMITATIONS Maximum 39" long x 32" tall LOCATION(S) • Between windows on west elevations • Top of sign aligns with top of window • Minimum 3.75" clearance between sign and window • No si s on north or south elevations MOUNTING DETAILS Flush to wall with stainless steel fasteners ILLUMINATION DETAILS No illumination This form outlines the specific design criteria established for signs at this location. All standard ARB Sign Guidelines also apply. Regarding the Associa Sign: Staff recommends approval as proposed. Go g e Maps HOLLYMEAD PROFESSIONAL CENTER IrimW5,-02014 Gt *, Map daft C"I-),Map dale 62MI) 26t1 Fig. 3: Google Maps image ofHollymead Professional Center from applicant's submittal. Figs. 4 and S: Buildings 2D and 2E, showing existing sign on 2D, maximum sign sizes, and some potential sign locations on 2E, from applicant's submittal. ML- Figs. 6 and 7: Existing sign on Building 2D, and Building 2F, from applicant's submittal. 39, IEF Associa� I Community Group Exterior Alum. Pagel 1740 Nrks,Wv Blvd °�urtr. 20C1 4M4orttnam aA (7o,k 'Sri%4b0 6i.3i i iAC! 7332 wxww,{yarrs ttxwr ,h:: raaaNa+,.inex.�y aTaus:e mrJi resyn ehe r.d.:sr„e P^�u'IY d °yen Siy� •�� w* W1Im 4jviudw br,rw artwt [tr da`pr kkxwi wok p WSP& ha 0 a t1S.. i r - 55PanI�dSrtpwMrP+wfaM strnx Cap% p� Pafrtud e — F.xiLOrrg Wwil tail n�e�tu� a:N1a Sign Management Made Sample Fig. 8: Proposed Associa sign design. Background color is white. Letter color is dark blue (Pantone 289C) and logo colors are dark blue and orange (Pantone 137C). AS -Soda 5141 N Comml EvromW 5U-rW 360 MINX �Lnotton Addr'ss A�srxie 7524 Lgwr &e Lace Suite C ACM-Tbnewde. VA 22711 Despipthm Evbww .NrK.4 Pysnide TW OW ahm,nam panel painted whibewl unfae applied 'PrlgwW CN Wtyf gwh�!S: icus",MWRush to f"s Oar deru. t:olor Key. 0 tINIS 2ti9 C I Wiure L,earout l3var 101311201E - AP RsvGeiger [late: 11105f2019 - Af? File Mamw- 24&WCharbma wiH®.pdf Pwjim Number 24W 10 TM 46 82-01-21D L xisnag Code 1.5 sfirrm feet of estaWshed structure homage, ndi w exceed 2100 sf Caladatfw_ 1.5' 138 Aflewi-1Ustf Uzu* sd Exterior Alum. Pane! MG BwkLIvfe SW 5uiae iroo.la+vO—+I +a I (Tad FM4 8444606631 I (W GE 4791332 1 www egamign corn .A *tfg 1,4MkM4491V dryo y Skj l rml =a fiq-W �-�sa�neo.+xrsV&S emnamrucrKir d�rg.d Sign Management Made -5im le Fig. 9: Proposed Associa sign in proposed location on Building 2D. Mill= N Central €xpresswa,r Surte iC G Dabs, TX 75205 LaudwAddmE Aa,atia 1524 Insurance Lane SuiteC Cha*ttes ille, VA.22911 Dewrlotlam Weio• ALw. Panel 0.61q % Color _Rair ■ PMSiB�[ '7:{137C White Layout Oww lOnV2019-AR Reylslon 0}a6a f?,W.2W9 - AR 24fu,6_UarW4.Aa vilie.pdf vroiec!` Nu mber..24946