HomeMy WebLinkAboutARB202000090 Correspondence 2020-11-20 Margaret Maliszewski
From: Margaret Maliszewski
Sent: Friday, November 20, 2020 1:43 PM
To: Kevin Schafer
Cc: justin.spruill@aldi.us; Bob Pineo
Subject: RE:Aldi I Revised ARB Submission and Sign Permit
Good afternoon, Kevin.
I've looked through the Aldi resubmittal.All the architectural changes look good; I've got no further comments there. I
checked back with Dade about the sign. He wants me to bring it back to the ARB. I can add the Aldi sign as an "other
business" item on the December 7 ARB agenda. Will that date work for you?
Margaret
From: Kevin Schafer<kschafer@designdevelopllc.com>
Sent:Thursday, November 12, 2020 5:01 PM
To: Margaret Maliszewski<MMaliszewski@albemarle.org>
Cc:justin.spruill@aldi.us; Bob Pineo<bob@designdevelopllc.com>
Subject: Re: Aldi I Revised ARB Submission and Sign Permit
CAUTION:This message originated outside the County of Albemarle email system. DO NOT CLICK on links or open
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Margaret,
Our client was disappointed to review the chain of emails,given that:
-the proposed sign meets county zoning ordinance requirements
-the large logo is appropriate for such a long facade/corner anchor tenant
-the proposed sign is a very long way away from an Entrance Corridor
-Aldi has already substituted their preferred sign for the County-preferred channel letters
-Aldi has been amenable to recommended building design revisions
With that in mind, our client requested we render the options from the Entrance Corridor, believing a bit of context
would help see the impact of the variations. Please find the renderings attached (the logo in the "Board Revision" is 60%
the size of the"As Proposed"). After review from the Entrance Corridor, it may warrant more discussion?
Thanks,
Kevin
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On Mon, Nov 9, 2020 at 9:12 AM Margaret Maliszewski<MMaliszewski@albemarle.org>wrote:
Kevin,
Dade believes that the logo is overscaled. The snip copied below shows his suggestion for a more appropriately scaled
logo. Dade felt that the board did not want to do a full review of the sign, but he would like me to give the board an
update under"other business" once the logo is reduced in scale. Please let me know if you have questions.
Thanks.
Margaret
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From: Margaret Maliszewski
Sent: Friday, November 6, 2020 4:36 PM
To: Kevin Schafer<kschafer@designdevelopllc.com>
Subject: RE:Aldi Revised ARB Submission and Sign Permit
No need to apologize, Kevin. I think the sign guidelines really have made a positive impact on the corridors, but I realize
that discussing the intricacies of guidelines interpretation and balancing flexibility and consistency can make for some
uncomfortable situations.
If you haven't already paid fees for the sign application (from what I can see in CountyView, it looks like you haven't) I
suggest you wait to make that formal submittal until your building permit for the renovation is under review.
I've only taken a quick look at the new sign design, but I noticed that the logo is quite a bit taller than the channel
letters.The guidelines discourage over-scaled logos. It is possible to interpret the size of the logo as over-scaled in
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' relation to the Aldi letters. Otherwise, we sign type is fine. I'll run this by Dade ana see how he would like to proceed,
and I'll let you know what he says.
Have a great weekend.
Margaret
From: Kevin Schafer<kschafer@designdevelopllc.com>
Sent: Friday, November 6, 2020 3:32 PM
To: Margaret Maliszewski <MMaliszewski@albemarle.org>
Subject: Re: Aldi I Revised ARB Submission and Sign Permit
CAUTION: This message originated outside the County of Albemarle email system. DO NOT CLICK on links or open
attachments unless you are sure the content is safe.
Do you have a suggestion on what is best, from your perspective?
I know the Board requested to see it again, but I thought maybe since we went to the channel letters as suggested, that
could mitigate the need for the Board review.
I owe you and the Board an apology for the Aldi sign discussion at last month's work session. I was in both "advocating
for my client" mode and also "here's where I'm coming from" mode that took the conversation off track - and realized
that probably wasn't appreciated by either the Board or staff. Please pass along my sentiments to the Board, as
appropriate.
Thanks,
Kevin
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On Fri, Nov 6, 2020 at 12:53 PM Margaret Maliszewski <MMaliszewski@albemarie.org>wrote: '
Kevin,
IWere you wanting a preliminary staff review of the revised sign design, or were you wanting to submit a formal sign
application?
Margaret
From: Kevin Schafer<kschafer@designdevelopllc.com>
Sent: Monday, November 2, 2020 4:12 PM
To: Margaret Maliszewski <MMaliszewski@albemarle.org>
Cc: Bob Pineo <bob@designdeveloplIc.com>; justin.spruill@aldi.us
Subject: Aldi I Revised ARB Submission and Sign Permit
system. open
This message originated outside the County of Albemarle email DO NOT CLICK on links or
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Good Afternoon Margaret,
Hope all is well. I'm following up on our Aldi CoA application and providing some revised documents that answer any
remaining questions.
https://www.dropbox.com/sh/kvjhg3zr7dgj134/AABvhrPxoHAXhZiti-c8g87Ua?d1=0
The folder above contains the following:
1) Revised submittal application and response memo
2) Revised elevation drawings showing the proposed sign and "bookend" on Rio Road facade per the October 5th
Work Session
3) Revised ARB narrative booklet with associated renderings
4) Revised photometric plan and exterior lighting cut sheets
5) Proposed Sign Application
6) Proposed Sign drawings
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Please review and let me know if you nave any questions. If you need any other inrormation on the signage, please let
me know and I'll be happy to fill in any gaps.
Thanks,
Kevin
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