HomeMy WebLinkAboutVA199400015 Review Comments 1994-11-09 STAFF PERSON: John Grady
PUBLIC HEARING: November 9, 1994
STAFF REPORT - VA-94-15
OWNER/APPLICANT: D. C. Partnership
TAX MAP/PARCELS: 45/153, 154, 155, 157, 158
ZONING: CO, Commercial Office
ACREAGE: 3.254 acres
LOCATION: On the west side of Berkmar Drive, .1 mile north of the Rio
Road and Berkmar Drive intersection.
REQUEST:
The applicant requests relief from Section 4.15.12(c) of the Albemarle County Zoning
Ordinance, which states:
"Freestanding signs shall be permitted in all districts to those lots with one hundred (100)
feet or more of continuous highway right-of-way frontage."
The applicant proposes to place freestanding signs on five lots, 153, 154, 155, 157, and 158
within Greenfields Court that do not have one hundred feet of highway frontage. The applicant
does not have any design or color guidelines for the signs at this time.
The applicant's justification includes the following:
Hardship
The loss of freestanding signs limits the marketability of the lots. Some buildings could be
approximately one hundred (100) feet from the road and limit the readability of wall signs for
customers and emergency vehicles. This subdivision was approved prior to any sign limitations
or the adoption of the Albemarle County Zoning Ordinance. Furthermore the commercial park
was not established to circumvent any County requirements.
Uniqueness of Hardship
Businesses adjacent to this commercial subdivision and in this vicinity either have freestanding
signs or the ability to erect freestanding signs.
STAFF REPORT - VA-94-15
Page 2
Character of the Area
The proposed signs would meet the location and size limitations currently allowed in the
commercial district. Furthermore, County staff can limit any visual impact on adjacent
properties by review of site plans and proposed sign requests.
RELEVANT HISTORY: N/A
RECOMMENDATION:
The primary purpose for the one-hundred (100) feet of frontage limitation was to reduce the
amount of freestanding visual clutter in commercial districts. It is staff's opinion that in small
commercial parks such as Greenfields that limited speed limits, approximately ten (10) to twenty
(20) miles an hour would lead to better wall sign identification and negate the need for large
freestanding signs. The road that serves Greenfields Court is short in length and ends in a cul-
de-sac which supports staff's opinion concerning slower speeds and adequate business
identification by the use of wall signs.
Staff agrees with the applicant on part one of the criteria that a strict application of the ordinance
may produce undue hardship. The depth of a couple of the lots together with narrow frontages
along the cul-de-sac could push building sites to the rear of the lot to accommodate parking and
landscaping thus limiting the visibility of wall signs. However, staff does not feel like the
applicant has met the remaining criteria necessary for approval and therefore must recommend
denial for cause.
(2) The applicant has not provided evidence that such hardship is not shared generally by
other properties in the same zoning district and the same vicinity;
Several lots located in Berkmar Park which are in the same vicinity of Greenfields Court share
the hardship of frontages with less than one-hundred (100) feet thus restricting the use of
freestanding signs.
(3) The applicant has not provided evidence that the authorization of such variance will
not be of substantial detriment to adjacent property and that the character of the district
will not be changed by the granting of the variance;
It is staff's opinion that authorization of the request on small frontage lots will add to the visual
clutter along the County's commercial strips and diminish the aesthetic quality that staff is trying
to create.
Should the Board find cause to approve a variance in this case, staff would recommend one of
the following options listed below.
STAFF REPORT - VA-94-15
Page 3
In the options listed below the applicant shall be required to develop a comprehensive sign
package for the entire site. All of the lots within Greenfields Court are undeveloped and under
the same ownership at this time. This should aid the owner in development of a comprehensive
sign package for staff review. Staff should also point out that parcels 152 and 159 exceed the
frontage requirement for a freestanding sign. However, the applicant in an effort to create sign
uniformity within Greenfields Court has agreed to restrict the aggregate freestanding sign area
from thirty-two (32) square feet to sixteen (16) square feet each for lots 152 and 159. Staff
recommends that the signs shall be of the same aggregate size, height and style. Staff will
address the colors used on the signs on an individual basis.
Option I
Parcel 152 shall be limited to one (1) freestanding sign not to exceed sixteen (16) square feet and
one (1) freestanding site location sign not to exceed thirty-two (32) square feet. The thirty-two
(32) square foot site location sign shall be for site location only and shall not contain individual
business names on logos. Parcels 153 and 154 will share a thirty-two (32) square foot sign.
Parcels 155 and 157 will share a thirty-two (32) square foot sign. Parcels 158 and 159 will
share a thirty-two (32) square foot sign. Furthermore, each parcel shall be limited to no more
than sixteen (16) square feet per sign face.
Option II
Parcel 152 shall be limited to one (1) freestanding site location sign not to exceed thirty-two(32)
square feet and one (1) freestanding business sign not to exceed sixteen (16) square feet. The
freestanding site location sign shall not display individual business names or their logos. Each
of the remaining parcels, 153 through 159, shall be limited to one (1) freestanding sign a piece.
Furthermore, each sign shall be limited to no more than sixteen (16) square feet of sign area.
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