HomeMy WebLinkAboutARB202100131 Correspondence 2021-11-03 (3)Discount Tire Company — Project Narrative
Discount Tire Company is an independent tire and wheel retailer. Discount Tire operates in
most of the Lower 48 states in the United States, and is the largest independent tire and wheel
retailer in the world. The company is headquartered in Scottsdale, Arizona. Discount Tire is
known as America's Tire in regions of Northern and Central California, including the Greater
Los Angeles Area and the Coachella Valley, excluding San Diego County where they operate
under the Discount Tire name.
With more than 1,000 stores in over 40 states, Discount Tire Company has grown to become
the world's largest independent tire and wheel retailer today. Discount Tire Company has a
vision that not only lives but thrives in the hearts of its employees each and every day. From
part-time to full-time employees at the store, regional or corporate level our employees work
to be the best in the business. One common thread running through the hearts of everyone
within the organization remains the same - treat customers and one another with respect and
fairness. Help those in need, always do what is right, work hard, be responsible and have fun.
The employees of Discount Tire represent its philosophy and its brand by remaining
knowledgeable, friendly and honest. By offering the highest level of customer service, more
product choices and the lowest prices, they have earned the right to be considered trusted
experts. Building customer relationships has allowed Discount Tire to become a leader in the
industry. Our continual growth not only provides opportunities for employee advancement,
but allows more customers to remain confident when choosing Discount Tire for all of their
tire and wheel needs.
Continual growth constantly results in adding new location for our stores. This narrative is for
our store located at 1636 Seminole Trail, Charlottesville VA 22901. This new building design
is compatible (in massing, scale, materials, colors) with those structures that contribute to the
overall character and quality of the corridor. Site design contains common elements that
provide continuity along the corridor.
The building scale, especially height, mass, complexity of form and architectural details
impact the people who will pass by, live, work or shop there. The size, placement and number
of doors, windows define human scale as does the degree of ground floor pedestrian access.
Private signage is harmonious and in scale with building elements and landscaping features.
Parking lot, loading and refuse areas, mechanical equipment is adequately screened from
public view using attractive landscaping and screening for utilitarian design. Building
arrangements, uses, landscaping and site layout, building orientation, to create exterior space
where people can interact.
Finally, Discount Tire has worked relentlessly with the planning department to deviate from
their national prototype standards and modified their design to fit the character of this
community.