HomeMy WebLinkAboutARB201300106 Staff Report 2013-08-14 ARCHITECTURAL REVIEW BOARD STAFF REPORT
Project#/Name ARB 2013-106: Sultan Kebab Sign
ARB 2013-130: PJ Networks Sign
Review Type Certificate of Appropriateness for Signs;Revisions to Comprehensive Sign Criteria
Parcel Identification Tax Map 61,Parcel 123G
Location 1710 Seminole Trail,located in the northwest corner of the intersection of Route 29 North and Rio Road West.
Sultan Kebab Sign:Northwest corner of the north(rear)elevation.
PJ Networks Sign: Directly adjacent to(east of)the Sultan Kebab restaurant.
Zoned Highway Commercial(HC),Entrance Corridor(EC)
Owner/Applicant 1710 Seminole Trail LLC/Dennis Dikmen(Sultan Kebab)/Phil&Kelly Jaderborg(PJ Networks)
Magisterial District Rio
Proposal Sultan Kebab: To install an internally illuminated cabinet sign on the pergola at the restaurant entrance.
PJ Networks: To install an externally illuminated panel sign in the approved sign band above the business entrance.
Context This section of the Route 29N EC is densely developed with a mix of commercial buildings.
Visibility Both signs are expected to be visible from the Route 29 Corridor. The Sultan Kebab sign is expected to be more visible at
night than day due to the proposed internal illumination.
ARB Meeting Date October 7,2013
Staff Contact Brent Nelson
PROJECT HISTORY
DATE Review Type RESULT
06/14/2013 ARB 2013-74,Sultan Kebab,county-wide building permit for pergola addition Approved
02/14/2012 ARB 2013-14,Pioneer Bank,wall signs Approved
08/03/2011 ARB 2011-84,Loan Max,tenant panel,amended comprehensive sign criteria for Approved
freestanding tenant panel sign
04/06/2010 ARB 2010-31,Loan Max,wall signs Approved
06/20/2008 ARB 2008-68,Zamzam Kebab wall&tenant panel signs,comprehensive sign review for Zamzam Kebab wall and tenant panel signs:Comments
building and freestanding tenant panel signs provided
Comprehensive sign criteria for wall and tenant panel signs:
Appr oved
06/19/2002 ARB 2002-54,Mattress Masters,wall sign&comprehensive sign review Mattress Masters:Comments provided.
Comprehensive Sign Review:Deferred
DETAILS OF THE PROPOSED SULTAN KEBAB &PJ NETWORKS SIGNS
Note: The Sultan Kebab applicant has verbally agreed to amend the sign location as noted below,but the sign illustration(Attach. B) has not yet been revised
accordingly.
Sultan Kebab Sign(Attachments A,B&C) PJ Networks Sin(Attachment D)
Type Single-sided hanging cabinet Wall panel
Materials Aluminum,vinyl&paint Composite board,vinyl&paint
Location 1710 Seminole Trail,northwest corner of the north(rear)elevation,east end 1710 Seminole Trail,north(rear)elevation,directly adjacent
wall of the pergola structure to(east of)the Sultan Kebab restaurant
Overall sign F 6"(t)x 3' 0"(w) 2' 6"(t)x 7' 2"(w)
size
Text Sultan Kebab PJNetworks
AUTHENTIC TURKISH CUISINE Computer Services
Graphic Rectangular-shape background behind the letter"S"; underline between None
rows of text
Colors
Text White PJNetworks: Orange: PMS 21
Computer Services:Dark Blue:PMS 289
Background Red: PMS 1815 White
Graphic Rectangular background: Gradient of Red: PMS 1815;Underline:White N/A
Illumination Internal,fluorescent Existing external
Mounting Hanging from brackets Direct-mount
COMPREHENSIVE SIGN CRITERIA
The table below contains existing approved sign criteria (in black) for any signs to be located at 1710 Seminole Trail. The property owner has requested an
amendment to permitted colors(Attachment E). The requested amended colors are shown in blue below.
WALL SIGNS
SIGN FEATURE APPROVED CONDITIONS
North Elevation East Elevation
SIGN TYPE Panels(Box/cabinet signs and channel letters Individual letters,coordinated with the"Rio/29"sign
are not appropriate.)
LETTER FACE COLOR
n/a Coordinated with the"Rio/29"sign("Rio/29"is white)
TRIM CAP COLOR/RETURN
COLOR n/a Coordinated with the"Rio/29"sign
RACEWAY COLOR n/a To match wall color
PANEL FACE COLORS Sign colors shall be limited to White,Black,
Red: PMS 187,Green:PMS 3415 Orange: Coordinated with the"Rio/29"sign
PMS 21 and Blue:PMS 289
SIZE LIMITATIONS As per zoning ordinance and EC Guidelines As per zoning ordinance and EC Guidelines
LOCATION(S) Centered vertically and horizontally in the sign Coordinated with the"Rio/29"sign,brick detailing shall not be
bands above the business entrances on the
obscured by signs.
north elevation
MOUNTING DETAILS
- Not specified
LOGO/GRAPHICS DETAILS
- Not specified
ILLUMINATION DETAILS External illumination may be permitted,but
shall be limited to a single fixture and lamp Coordinated with the"Rio/29"sign
type.All details must be submitted for admin
review.
TEXT
LETTER TYPE/FONT
MATERIALS Wood,metal,or plastic Coordinated with the"Rio/29"sign
FREESTANDING SIGN-TENANT PANELS
SIGN FEATURE APPROVED CONDITION
TYPE Panel
Material Dibond,vinyl,paint
Illumination None
Color Sign colors shall be limited as follows:
Panel background:White
Panel text:Dark blue,PMS 289
Graphics None
Location Centered horizontally on the freestanding sign structure
ANAYLSIS
REF GUIDELINE ISSUE RECOMMENDATION
10 Wall Signs For Multiple Business Centers
Sign Type/Illumination
10 Coordination(sign type, size,placement, Sultan Kebab: Sultan Kebab:
illumination,color,and/or font)is required for The proposed internally illuminated cabinet sign Revise the sign type to a panel
multiple business centers signs. does not meet existing criteria requiring a panel sign.If illumination is desired,
sign type and does not match existing signs on the it shall be limited to external
lob Multiple business centers shall use a single sign type north elevation,all of which are a panel sign type. illumination and a cutsheet of
for all wall signs. The visual impact of this difference is heightened the proposed lamp fixture
by the fact that there are a limited number of signs identifying bulb type,wattage
5a When illumination is required,the preferred solution on this elevation.There appears to be space for a and fixture color shall be
is to externally illuminate the sign— in other words, maximum of five tenants or five signs.The limited provided for review.(Bronze or
to shine a light on the sign. External illumination is number of possible signs makes coordination of black are appropriate fixture
preferred because it allows consistency with the the sign type even more critical. colors.)Note that a lamp
daytime image of the sign. External lighting appears emitting fewer than 3,000
to the viewer as reflected light and allows the focus The proposed internal illumination of the cabinet lumens is needed to avoid the
of the sign to be the original overall shape, color and sign does not meet existing criteria restricting sign dark skies full cutoff
complete design of the sign. Internal lighting illumination to a single external fixture type and requirement.
produces a fragmented, rather than unified, sign lamp type.Existing panel signs have external
image at night compared to external lighting and illumination and are visible from the EC at night.
may project light that is distracting to the viewer. External illumination appears as reflected light,
allowing the focus to be the overall sign,while the
opaque background requirement for cabinet signs
(with only text and graphics illuminating)results in
a more fragmented appearance. Staff has visited
the site at night and believes the contrast in
illumination type will be discernible from the
Route 29 EC.
PJ Networks:
The proposed externally illuminated panel sign PJ Networks:
meets existing,approved sign criteria for sign type, Revise the sign drawing to show
illumination type and location. The proposed 30" a shorter,24"tall sign panel.
sign panel height appears to overcrowd the sign Revise the sign criteria to
band.The 24"height of the existing Pioneer Bank indicate that panel signs in
sign,in the same size sign band immediately east, approved sign bands above the
has a proportionate appearance.Revising the sign business entrance shall be 24"
criteria to require a 24"height for all wall signs in tall.
REF GUIDELINE ISSUE RECOMMENDATION
approved sign bands would be appropriate.
loc Compatibility among signs must be maintained Proposed Amendment To Sign Colors: Proposed Amendment To Sign
through color or font and typeface selection. Existing criteria limit the palette of wall sign colors Colors:
to four including White,Black,Red:PMS 187 and Revise the sign criteria color
4e Colors must be harmonious with each other.Colors Green: PMS 3415.The requested addition of palette to include the addition of
must not clash with other elements on the site,both Orange:PMS 21 and Dark Blue: PMS 289 would Blue:PMS 289 but not Orange:
when viewed in daylight and at night,whether the bring the total number of colors to six,which PMS 21. Should the ARB
signs are externally or internally lit.Overly intense exceeds the Guidelines limit.The proposed shade approve the addition of an
color,such as but not limited to dayglo or fluorescent of blue falls within the ARB-approved Pantone orange color,Orange: PMS
colors,are prohibited. color range.This shade is so dark that it is 1665 would be a more
expected to appear close enough to black(already appropriate shade.
The use of three colors or fewer is more appropriate an approved color)when viewed from the EC,that
for signs in the Entrance Corridor. Black and white it will have a sufficiently coordinated appearance.
are counted as colors. Additional colors may be It is also the approved text color for tenant panels
approved if they contribute to a balanced and unified in the freestanding sign on the same property;
sign design. therefore,its addition as a wall sign color is
expected to contribute to a more
unified/coordinated site and building signage
(Attachment F).
Orange:PMS 21 does not fall within the ARB-
approved Pantone color range.It is also an overly
bright shade of orange, which the Guidelines
discourage.EC guidelines allow for more than
three colors when the additional colors contribute
to a coordinated appearance.Background colors of
panel signs have a big impact on the EC due to the
percentage of the sign area they occupy.Use of the
same background color is one of the most effective
means for providing coordination between signs.
Existing criteria do not require a single background
color for all panel signs,and achieving this type of
coordination is complicated by the fact that the
two existing panel signs have different background
colors(Pioneer Bank: Green;Hair2Please:Red).
REF GUIDELINE ISSUE RECOMMENDATION
Increasing the number of approved colors to six by
including Orange:PMS 21 would only further this
existing lack of coordination.
Sultan Kebab:
Sultan Kebab: None
The proposed Red:PMS 1815 does not meet the
approved criteria requiring Red:PMS 187. Proposed Amendment to Sian
However,it is a darker shade of red and falls Colors:
within the ARB-approved pantone range.This Revise the sign criteria to
color is expected to have an appropriate include the term"or darker"
appearance with existing signage and building after each approved color except
colors.Revising approved color criteria to list the for white and black.
approved color and add"or darker"would allow
more flexibility in color choice while still meeting
the ARB's recommended color range.White and
black would be the obvious exceptions.
PJ Networks: PJ Networks:
This proposal meets the guideline limiting the total Revise the Orange:PMS 21 text
number of sign colors to three,and the white color to Red:PMS 187. Should
background is expected to have an appropriate the ARB approve an orange text
appearance sufficiently coordinated with the two color,Orange: PMS 1665 would
existing signs(Pioneer Bank&Hair2Please).The be a more appropriate shade.
proposed Blue:PMS 289 text is one of the
requested additions to the sign criteria.This would
be an appropriate color for reasons addressed
earlier in this report.The proposed Orange:PMS
21 text is an overly intense color and an
inappropriate choice for reasons addressed earlier.
Revising the Orange:PMS 21 text color to Red:
PMS 187 would meet existing sign criteria,
coordinate better with the two existing sign panels,
and have an appropriate appearance.
REF GUIDELINE ISSUE RECOMMENDATION
10d Signs must be placed on the building in a manner Sultan Kebab: Sultan Kebab:
that establishes a unified appearance. Approved sign criteria limit wall sign locations to Revise the sign location to the
the approved sign bands above the business east end of the pergola,
9a Wall signs shall be integrated with the architecture of entrances.The previously approved sign band for suspended from and aligned
the building and the placement of such signs should the Sultan Kebab has been covered by the recently with the beam.Revise the sign
not obscure architectural features or details, approved pergola addition(Attachments B &C). drawing accordingly.
including but not limited to cornices,windows, The applicant originally requested a double-sided
columns,pilasters and paneling. sign projecting out from the front of the pergola.
The applicant has agreed to revise the proposal to
show a sign hanging from the bottom of the beam
on the east side of the pergola and aligned with the
beam.This location and alignment are appropriate
because they allow for a sign on the pergola that is
coordinated with the wall sign type required by the
approved criteria.
PJ Networks: PJ Networks
This sign is proposed in the approved sign band None
above the business frontage and is expected to
have an appropriate appearance in this location.
Summary of Recommendations:
Staff recommends the following as the primary points of discussion:
1. Proposed sign type and illumination type: internally illuminated cabinet signs
2. Proposed sign colors:total number of sign colors for the shopping center,the intensity of the orange,the darkness of the blue
3. The location of the Sultan Kebab sign.
Staff recommends approval of the Certificate of Appropriateness for the Sultan Kebab sign with the following conditions:
1. Revise the sign type to a panel sign.If illumination is desired,it shall be limited to external illumination and a cutsheet of the proposed lamp fixture identifying
bulb type,wattage and fixture color shall be provided.(Bronze or black are appropriate fixture colors.)Note that a lamp emitting fewer than 3,000 lumens is needed
to avoid the dark skies full cutoff requirement.
2. Revise the sign location to the east end of the pergola,suspended from and aligned with the beam.Revise the sign drawing accordingly.
Staff recommends approval of the Certificate of Appropriateness for the PJ Networks sign with the following conditions:
1. Revise the sign drawing to show a shorter,24"tall sign panel.
2. Revise the Orange:PMS 21 text color to Red:PMS 187. Should the ARB approve the addition of an orange color,Orange: PMS 1665 would be a more appropriate
shade.
Staff recommends approval of the following Amended Comprehensive Sign Criteria for 1710 Seminole Trail,which incorporate staff recommendations outlined
in the analysis section of this report. Staff s recommended deletions to proposed criteria are struck through. Staffs recommended additions are highlighted
yellow.
WALL SIGNS
SIGN FEATURE APPLICANT'S PROPOSED CRITERIA(in Blue) STAFF'S RECOMMENDED NO CHANGES PROPOSED
CRITERIA
North Elevation East Elevation
SIGN TYPE Panels(Box/cabinet signs and channel letters are Individual letters,coordinated
not appropriate.) with the"Rio/29"sign
LETTER FACE COLOR
n/a Coordinated with the"Rio/29"
sign("Rio/29"is white)
TRIM CAP
COLOR/RETURN Coordinated with the"Rio/29"
i
COLOR a sign
RACEWAY COLOR n/a To match wall color
PANEL FACE COLORS Sign colors shall be limited to White,Black, Sign colors shall be limited to White,
Red:PMS 187,Green: PMS 3415 Ofange: PN4S Black,Red:PMS 187 or darker,Green: Coordinated with the"Rio/29"
-14 and Blue: PMS 289 PMS 3415 or darker and Blue: PMS sign
289 or darker
SIZE LIMITATIONS As per zoning ordinance and EC Guidelines Panel Signs(in sign bands above As per zoning ordinance and EC
business entrance): must be 24"tall Guidelines
LOCATION(S) Centered vertically and horizontally in the sign Coordinated with the"Rio/29"
bands above the business entrances on the north sign,brick detailing shall not be
elevation obscured by signs.
MOUNTING DETAILS
- Not specified
LOGO/GRAPHICS
DETAILS - Not specified
ILLUMINATION External illumination may be permitted,but Coordinated with the"Rio/29"
DETAILS shall be limited to a single fixture and lamp type.
sign
All details must be submitted for admin review.
TEXT
LETTER TYPE/FONT
MATERIALS Wood,metal,or plastic Coordinated with the"Rio/29"
sign
FREESTANDING SIGN-TENANT PANELS
SIGN FEATURE APPROVED CONDITION
TYPE Panel
Material Dibond,vinyl,paint
Illumination None
Color Sign colors shall be limited as follows:
Panel background:White
Panel text:Dark blue,PMS 289
Graphics None
Location Centered horizontally on the freestanding sign structure
ATTACHMENT A
•
ATTACHMENT B (Sultan Kebab Sign)
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ATTACHMENT C (Sultan Kebab Sign)
ATTACHMENT D
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Computer Services 10'x 8&
NON-ILLUMINATED 3/4" COMPOSITE/SIGNBOARD, FINISHED
ORANGE TO MATCH PMS 21
BLUE TO MATCH PMS 289 DARK BLUE
VINYL COPY TO WHITE BACKGROUND
PJ Networks
Computer Services
PERMIT FOR:PJ Networks LLC-1710 Seminole Trail
Llltry�mp1�nV3r�\VUV`�Services
09/10/2013 Sign Dimensions:30"X 86"(17.92 SF)
13usiness and Residential STOREFRONT=12 linear feet wide
(434)975-0122 (434)985-2561 Contact:Phil Jaderborg:(434)713-8862
132 Cedar Gave Road Barboursville,VA 22923
ATTACHMENT E(PJ Networks Sign)
COMMERCIAL REAL ESTATE SERVICES
CBREJ Charlottesville
314 E-1 Water Straet
Charlottesville,VA 22902
434 284 4007 Tel
434 974 1909 Fax
434 882 1155 Cell
leigh.hughes@cbre.cam
— bre.com/charloftes,ille
To Whom It May Concern:
Attached is a modified copy of the current ARB Comprehensive Sign Review Approved
Conditions for the Rio 29 Shopping Center property that is currently being managed by CRBE.
On behalf of our tenants,we respectfully request the changes that that we have proposed be
considered for approval by the Architectural Review Board. This will allow more flexibility
for our tenants to represent their businesses using their traditional graphic designs and lettering,
and also add to the attractiveness of the shopping center by permitting the individual
businesses to attract customers based on visual presentations that have proven successful for
them in the past.
The proposed changes would only add one additional color option for the entire visual layout
of the shopping center,and we are optimistic that it will meet the approval of the ARB. Please
let us know if you require any modifications or additional documentation that will facilitate the
approval of these modifications.
Kind regards,
C %�t' rev c R/'�—�,�• °�J U
Eddie Karoliussen
Property Manager and authorized signee/Agent for the Landlord
Please note: The applicant has requested two additional colors as was shown in the revised criteria table accompanying this letter.
Their request mistakenly states in paragraph three that the request would only result in one additional color.
Rd
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ATTACHMENT F
AIR T6
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