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Home My WebLink AboutARB200800105 Review Comments Miscellaneous Submittal 2008-08-22ARCHITECTURAL REVIEW BOARD STAFF REPORT Project #: Name ARB- 2008 -105: Stellar One Sign Review Type Certificate of Appropriateness for a Sign Parcel Identification Tax Map 45, Parcel 104A Location 1807 Seminole Trail: Located on the east side of Seminole Trail (Route 29 North) approximately 500 feet south of Woodbrook Dr. Zoned Commercial (C1) and Entrance Corridor (EC) Owner Philip D. Ryder Applicant NW Sign Industries, Linda Murray Magisterial District Rio Proposal To receive approval for a channel letter wall sign and a tenant panel on a freestanding sign that have already been installed. ARB Meeting Date August 18, 2008 Staff Contact Brent Nelson SITE/PROJECT HISTORY • The current application is for the installation of an existing wall sign (Attachment B) and an existing panel in a multi- tenant freestanding sign (Attachment C) that were installed without ARB review /approval and without a sign permit. The signage is for a business located in the building at 1807 Seminole Trail. • October 6, 2003: ARB 2003 -124, The Artful Lodger, Certificate of Appropriateness for a Sign, approval. This approval included a refaced tenant panel with black text on a white background, to be located on the freestanding sign at the site entrance. • May 20, 2002: ARB 2004 -140, Nextel Sign, Comprehensive Sign Review and Certificate of Appropriateness for a Sign, approval (Attachment A). The Board determined that future signs for the building shall meet the following conditions. 1. Signs shall consist of illuminated channel letters. 2. Faces shall be white with raspberry vinyl overlay (PMS 202). 3. Trim cap and return color to be bronze. 4. Raceway to match building (PMS 423C). The approved letter height for the Nextel Sign was 36 ". This approval also included a refaced tenant panel with black text on a white background, to be located on the freestanding sign at the site entrance. CONTEXT The surrounding area is characterized by dense commercial, strip developments facing the Route 29 Entrance Corridor. The building has wall signs located within the second floor sign band, facing the EC, ARB 8/18/08 Stellar One Sign- Page - 1 above the horizontal row of windows. Unlike the sign under review, the other existing wall signs in the sign band are white with a raspberry vinyl overlay (PMS 202), internally illuminated, and in compliance with the Comprehensive Sign Review Guidelines established for 1807 Seminole Trail. VISIBILITY The existing wall sign under review is located on the front (west) elevation facing the Entrance Corridor. It is highly visible from the EC. The existing tenant panel in the multi- tenant freestanding sign is located on the north side of the site entrance, and is also highly visible from the Route 29N EC. PROPOSAL Sign 1: Wall Sign Type: Channel Letters Materials: Aluminum, Lexan Plastic Faces, Vinyl Overlay. Size: 18' -7" (W) x 36" (H) Text: "Stellar One" Graphics: None Colors: Text: "Stellar" 3M 3630 -157 Sultan Blue, "One" 3M 3630 -141 Gold Nugget. Returns and Trim Caps: White Raceway: Painted to match PMS 443U. Location: West elevation, facing Route 29 Entrance Corridor. Illumination: Interior, White Permlite LED Sign 2: Freestanding Sign — Tenant Panel Type. Panel Materials: Aluminum and vinyl Overall Size: 10' -8" (W) x 24" (H) Text: "Stellar One" Graphics: None Colors: Background: Akzo Nobel #4408 blue with applied Gold Nugget Vinyl border. Text: White and 3630 -141 Gold Nugget. Location: Second panel from the top of the multi- tenant freestanding sign, beneath Seminole Trail sign. Illumination: Existing external. ANALYSIS (based on 2 sign drawings received June 30, 2008) Issue: Comprehensive Sign Review/Wall Sign Comments: The Stellar One wall sign consists of 3' tall, internally illuminated, channel letters located in the sign band across the top of the front (west) elevation, facing the Route 29 Entrance Corridor. The sign is highly visible. Sign colors consist of blue (Stellar) and gold (One) faces with white returns, on a raceway painted to match PMS 443U. The established Comprehensive Sign Guidelines for this building require white channel letters with raspberry vinyl overlay (PMS 202), bronze trim caps and returns, on a raceway painted to match PMS 423C. The sign type, size, and font meet the Comprehensive Sign Guidelines and have a coordinated appearance with the other existing wall signs on this fagade. The sign colors, however, do not observe the established guidelines and stand in sharp contrast with the other 2 existing wall signs, Country Wide Home Loans, and Sprint, which do observe the guidelines. The blue and gold faces are overly intense colors that clash with the building and the existing signage. Blue and gold are trademark colors for the bank; however, Entrance Corridor Guidelines indicate that the ARB may ARB 8/18/08 Stellar One Sign- Page - 2 require that trademark colors be modified. The sign raceway color (PMS 443U) does not match the building and is not the PMS 423C color approved for raceways on this fagade. The sign drawings indicate that the internal illumination will be provided by white permlite LED lighting. It is ARB policy to only approve LED lighting where the level of illumination produced by the LED lights will not exceed the illumination produced by a single stroke of 30 milliamp (ma) neon. Recommendations: Revise the sign and the wall sign drawing to indicate the channel letter face color will be raspberry vinyl overlay (PMS 202), the trim caps and returns will bronze, the raceway will be painted PMS 423C to match the building, and the level of illumination produced by the LED lights will not exceed the illumination produced by a single stroke of 30 milliamp (ma) neon. Issue: Multi- Tenant Freestanding Sign/Colors /Coordination Comments: There is an existing externally illuminated, multi- tenant freestanding sign located on the north side of the site entrance. The Stellar One sign is a 2' high by 10' -8" long aluminum tenant panel that is mounted on the existing structure. The panel background is blue with a gold border, and the text is white (Stellar) and gold (One). Entrance Corridor Sign Guidelines state that sign colors should compliment and support the building being served by the sign. Sign colors should be harmonious with each other and the other elements on the site. The sign colors do not coordinate with the raspberry vinyl required for the building wall signs, and they stand in sharp contrast with the existing tenant panels with black, gray, and white colors. Recommendations: Revise the tenant panel sign and sign drawing to indicate the text color will be raspberry (PMS 202), and the background color will be a gray color (to match the 1807 SEMINOLE TRAIL sign panel located above) with a white border. SUMMARY OF REVIEW The existing sign colors for the wall sign and tenant panel sign do not observe Comprehensive Sign Guidelines that were established for this multi- tenant building. As a result, the colors do not coordinate and compliment the building and the other existing signs. SUMMARY OF RECOMMENDATIONS Staff recommends the following as the primary points of discussion: 1. The proposed colors of both signs. RECOMMENDATIONS Staff recommends approval of a Certificate of Appropriateness for the Stellar One signs, pending staff administrative approval of the following conditions: 1. Revise the sign and the wall sign drawing to indicate the channel letter face color will be raspberry vinyl overlay (PMS 202), the trim caps and returns will bronze, the raceway will be painted PMS 423C to match the building, and the level of illumination produced by the LED lights will not exceed the illumination produced by a single stroke of 30 milliamp (ma) neon. 2. Revise the tenant panel sign and sign drawing to indicate the text color will be raspberry (PMS 202), and the background color will be a gray color (to match the 1807 SEMINOLE TRAIL sign panel located above) with a white border. ARB 8/18/08 Stellar One Sign- Page - 3 ARB COMPREHENSIVE SIGN REVIEW APPROVED CONDITIONS PROJECT #/NAME: 1807 Seminole Trail TAX MAP/PARCEL#: Tax Map 45, Parcel 104A SIGN FEATURE APPROVED CONDITION NOTES SIGN TYPE Front elevation: Channel letters Side elevation: Panel signs LETTER COLOR Front elevation: White with raspberry vinyl overlay (PMS 202) Side elevation: white TRIM CAP COLOR/RETURN Front elevation: Bronze/Bronze COLOR RACEWAY COLOR Front elevation: To match building (PMS 423C) CABINET/PANEL FACE COLORS Side elevation: black background SIZE LIMITATIONS As per ARB Guidelines LOCATION(S) As per ARB Guidelines MOUNTING DETAILS As per ARB Guidelines LOGO /GRAPHICS DETAILS As per ARB Guidelines ILLUMINATION Front elevation: Internally DETAILS illuminated Side elevation: External (pending staff approval of fixtures) TEXT As per ARB Guidelines LETTER TYPE/FONT As per ARB Guidelines MATERIALS As per ARB Guidelines This form outlines the specific design criteria established for signs at this location. All standard ARB Sign Guidelines also apply. ARB 8/18/08 Stellar One Sign Attachment A - Page - 4 1807 Seminole Trail View: Looking East across 29 July 11, 2008 ARB 8/18/08 Stellar One Sign Attachment B - Page - 5 1807 Seminole Trail, Free Standing Sign View: Looking South July 11, 2008 ARB 8 /18/08 Stellar One Sign Attachment C - Page - 6