The URL can be used to link to this page

Home My WebLink AboutARB201100006 Review Comments Miscellaneous Submittal 2011-02-22ARCHITECTURAL REVIEW BOARD STAFF REPORT Project #/Name ARB- 2011 -6: Aqua Clean Pool Service Sign and Awning Review Type Certificate of Appropriateness for a Sign; Review of Revisions to Comprehensive Sign Criteria Parcel Identification Tax Map 90, Parcel 35 Location 1962 Snow Point Lane, on the east side of Avon Street Extended, across from Stoney Creek Drive and approximately 300' south of the entrance to Snow's nursery on the northwest corner building Zoned Light Industr (LI), Entrance Corridor (EC) Owner/Applicant R.D.P.D LLC /Aqua Clean Pool Service (Pedro Pimentel) Magisterial District Scottsville Proposal To install an awning on the Avon Street side of the building and a sign on the north end of the building. Context/Visibility The Snow's Storage Yard South development consists of two rows of contractor buildings, each with a fenced yard, with the rows running more or less parallel to the Avon Street EC. The buildings are spaced relatively close together. Consequently, the side elevations (except for the northernmost and southernmost buildings) have somewhat limited visibility. The eastern row of buildings also has reduced visibility given its location, although the northernmost building is visible to southbound traffic across the nursery property, and glimpses of the other buildings are available between the buildings of the western row. ARB Meeting Date March 7, 2011 Staff Contact Eryn Brennan PROJECT HISTORY DATE APPLICATION/REVIEW RESULT 4/7/2007 Snow's Storage Yard South, The ARB approved the Comprehensive Sign Review Criteria for the Snow's Storage Yard Comprehensive Sign Criteria South development. 6/27/2007 ARB- 2007 -17 The Aquarius Irrigation sign was administrative) approved. 1/24/2011 ARB- 2011 -6 Application received for a sign and awning. 2/712011 ARB- 2011 -6 The application was presented to the ARB as an Other Business Item and provided staff with the following comments: ARB- 2011 -06: Aqua Clean Signs: Locations and awnings: Regarding ARB- 2011 -06, Aqua Clean Signs, it was the consensus of the ARB that a to -scale drawing for the wall sign location should be submitted and the applicant should present a comprehensive proposal for awnings for the development, addressing size, location, color, etc. DETAILS OF AQUA CLEAN PROPOSAL The Aqua Clean applicant has moved his business to Snow's Storage Yard South and wishes to re- install his wall sign and awning at this location. The property owner would like to revise the Comprehensive Sign Review Criteria to accommodate the applicant. WALL SIGN Type Panel Materials Wood Location In the northernmost building of the western row; the sign is proposed for the north elevation 6' -0" from the corner of the building and 2' -0" below the cornice line Overall Sign Size 4' -0" (H) x 4' -5" (W) Text "Aqua Clean Pool Service Incorporated — 295- 8131" Colors Dark Blue, Light Blue, Yellow Background Light Blue, White, Dark Blue Text and Numbers Dark Blue; White Graphic Yellow Graphic Sun; abstract wave graphic Illumination None AWNING PROPOSAL Type Fabric on metal frame Location On the west elevation of the northernmost building in the western row; centered over the doorway and nearest window not to extend more than 4' beyond the door or window Overall Awning Size 4' -0" (H) x 22' -0" (W) Text "Aqua - Clean Pool Service" Location Valance Letter Height 12" (H) Colors Awning Blue Pantone 301 Text and Trim White Illumination None 2 COMPREHENSIVE SIGN CRITERIA The proposed awning and signs outlined in the previous table would necessitate changes to the approved comprehensive sign criteria for the Snow's Storage Yard South. In the table below, proposed additions to the criteria are highlighted yellow, and proposed eliminations are struck - through. SIGN FEATURE APPROVED & PROPOSED CRITERIA WALL SIGNS) SIGN TYPE Panel (Note: Box/cabinet signs and channel letters are not appropriate. No window signs shall be approved for this development.) COLOR The signs shall have a black border; matehing the width and eeler- as shown on the Aqtt other sign colors within the border can vary. LOCATION(S) 1) Centered between the shuttered windows in the facade facing the Entrance Corridor with the top of the sign aligning with the top of the window trim. 2) Located on the north and south facade at least 18" from the corner of the building and 2' below the cornice line. ILLUMINATION External illumination may be permitted. All details related to lighting must be submitted for administrative review. External illumination shall be limited to a single fixture and lamp type. Internal illumination is not appropriate. MATERIALS Wood, metal, or plastic AWNING LOCATION(S) The awning shall be either 1) centered over the doorway and not extend more than 1' beyond either side of the door; 2) centered over the doorway and nearest window and not extend more than 4' beyond the door or window; or, 3) centered over both doors and not extend more than F beyond either door. COLOR Awning color shall be limited to Blue Pantone 301 with white letters, or black with white letters. Awnings shall have a white trim along the bottom of the valance. LETTER HEIGHT Letters shall be located only on the valance of the awning and shall not exceed 12" in height. ILLUMINATION None. This form outlines the specific design criteria established for signs and awnings at this location. Awnings and panel signs must be coordinated in terms of size, proportion and location. All standard ARB Sign Guidelines also apply. 3 ANALYSIS: This table provides an analysis of how the proposed sign and awning changes meet the EC Guidelines for a Multiple Business Center. Please note that signs located on buildings in the eastern may not be visible from the EC and, therefore, may not be subject to ARB review. Degree of visibility will determine the degree of review for signage proposed on buildings in the eastern row. REF GUIDELINE ISSUE RECOMMENDATION III Guidelines for Specific Sign Types 10 Coordination (sign type, size, • Panel: The only color limitation the original • Revise the sign color criteria placement, illumination, color, comprehensive sign review criteria to only require a black and/or font) is required for multiple established was a requirement for a cream border. business centers signs colored background. The lack of internal • Revise the criteria to allow illumination made that acceptable. With the awnings with the proposed current proposal, coordination of the signs for color, size, sign, and location the development would be achieved by limits to provide a loc Sign compatibility maintained requiring a black border for all of the panel coordinated appearance. through color or font and typeface signs. The limits on sign type, placement, and selection. illumination would establish additional coordination for signs in the development. • Awning: Awnings would help relieve the large expanses of blank wall and help achieve a more coordinated composition of solids and voids for buildings facing the EC. The placement and colors proposed for the awnings are also coordinated for the overall development, but still allow some flexibility for tenants to choose the length of an awning for each business. The location of the lettering is limited to the valance with a maximum height of 12 ". This requirement, in addition to limiting the color selection to Blue Pantone 301 or black, with white letters and white trim, is also anticipated to provide a coordinated appearance for awnings in the development. TYPE 10b All wall signs in a multiple business • The previously approved criteria established Revise the criteria to allow center must utilize the same sign panel signs as the single type available for this awnings as a type of wall sign for type. development. this development, with appropriate limitations to achieve 11 REF GUIDELINE ISSUE RECOMMENDATION • The current proposal would add awning signs a coordinated appearance. as another sign type. The EC Sign Guidelines direct that awning signs should follow the guidelines for wall signs. Given the improved appearance awnings could provide these buildings, and the ability to achieve coordination through restrictions on color of awning and trim, and location of lettering, the addition of this sign type is expected to be appropriate for this development in this corridor. LOCATION 9a Wall signs must integrate with the • Panel: The existing criteria allow panel signs • Revise the criteria to allow building's architecture. to be located on the front elevations in panel wall signs on the north between the two windows with the top of the and south elevations of the sign aligning with the top of the window trim. buildings in the specified 10 Unified sign placement is required; The proposed location for wall signs on the location. signs must be placed on the building north and south elevations of the buildings • Revise the criteria to allow to establish a unified appearance. allow for ample open space around the sign awnings in only the three while maintaining its visibility from the EC. specified locations to ensure • Awning: The three proposed locations for an they are unified and integrated awning on a building are coordinated with the with the building's location of the doors and windows on the architecture. front elevations. Although the criteria allow for some flexibility in the length of the awning, unified placement of the awnings and integration with the building's architecture would be achieved by having the awning centered over the corresponding architectural elements below. SUMMARY OF RECOMMENDATIONS Staff recommends the following as the primary points of discussion: 1. The color and various lengths for awnings. 2. The panel sign locations. Staff recommends approval of the Certificate of Appropriateness for the Aqua Clean awning and panel sign as proposed. Staff recommends approval of the following revised Comprehensive Sign Criteria for Snow's Storage Yard South. SIGN FEATURE RECOMMENDED CRITERIA WALL SIGN(S) SIGN TYPE Panel (Note: Box/cabinet signs and channel letters are not appropriate. No window signs shall be approved for this development.) COLOR The signs shall have a black border; other sign colors within the border can vary. LOCATION(S) 1) Centered between the shuttered windows in the facade facing the Entrance Corridor with the top of the sign aligning with the top of the window trim. 2) Located on the north or south facades at least 18" from the corner of the building and 2' below the cornice line. ILLUMINATION External illumination may be permitted. All details related to lighting must be submitted for administrative review. External illumination shall be limited to a single fixture and lamp type. Internal illumination is not appropriate. MATERIALS Wood, metal, or plastic AWNING LOCATION(S) The awning shall be either 1) centered over the doorway and not extend more than 1' beyond either side of the door; 2) centered over the doorway and nearest window and not extend more than 4' beyond the door or window; or, 3) centered over both doors and not extend more than F beyond either door. COLOR Awning color shall be limited to Blue Pantone 301 with white letters, or black with white letters. Awnings shall have a white trim along the bottom of the valance. LETTER HEIGHT Letters shall be located only on the valance of the awning and shall not exceed 12" in height. ILLUMINATION None. 2