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Home My WebLink AboutARB201100012 Review Comments Miscellaneous Submittal 2011-03-28ARCHITECTURAL REVIEW BOARD STAFF REPORT Project #/Name ARB- 2011 -12: Martha Jefferson Hospital Landmark Sign Review Type Certificate of Appropriateness for a Sign Parcel Identification Tax Map 78, Parcel 32B Location On the south side of Route 250 East, on the east side of the intersection with Peter Jefferson Parkway Zoned Planned Development Mixed Commercial (PDMC), Entrance Corridor (EC) Owner /Applicant Martha Jefferson Hospital /Kahler Slater (Al Krueger) Magisterial District Rivanna Proposal To install a freestanding sign that is both internally and externally illuminated. Context The site is located at the east end of the Peter Jefferson Place development adjacent to Route 250 East. Visibility The sign will be readily visible from the Route 250 East Entrance Corridor ARB Meeting Date April 4, 2011 Staff Contact Margaret Maliszewski Project History DATE REVIEW TYPE RESULT 3/7/2011 SP- 2011 -09 A Special Use Permit application was submitted for this proposal. The SP is required due to the proposed off -site location for the sign. (The hospital is located on parcel 78 -20M.) 10/1/2010 ARB- 2010 -05 thru -11 An application was made for signs at various locations internal to the hospital development. None were expected to be visible from the Route 250 East Entrance Corridor. 2/16/2010 ARB- 2010 -08 The ARB reviewed and approved the Martha Jefferson hospital building and site plan. 2004 -2006 ARB sign applications The ARB approved monument signs for Peter Jefferson Place, Hilton Garden Inn, and Topeka's at entrances off of Route 250 East. PROPOSED SIGN Type Externally illuminated monument with internally illuminated cabinet Overall monument Size 5'8" tall x 13'9" long x 11" deep Materials Slate and field stone to match existing signs and retaining walls Text "Martha Jefferson" Text size F 6 -7/8" tall maximum letter height; 6' 31 /a" long Illumination External — 32 watt fluorescent flood light (2) Landscaping 36" high boxwood, planted in hedge at south end of sign; three Amelanchier at east of hedge; groundcover on east and northwest sides of sign; one maple tree to be removed; overgrowth in wooded area east of sign location along EC to be trimmed Cabinet Size F 6" tall x 6' long Materials Aluminum, paint Text "Hospital" Text size 9 -1/8" tall x 3' 11 -5/8" long Colors Purple background, white letters Illumination Internal LED for "Hospital" letters; background is opaque ANAYLSIS REF GUIDELINE ISSUE RECOMMENDATION 4e Colors must be harmonious with each other. The slate, stone and white letters of the None. Colors must not clash with other elements on proposed sign are harmonious with the other the site, both when viewed in daylight and at monument signs at Peter Jefferson Place. The night, whether the signs are externally or purple proposed for the cabinet is not used in internally lit. Overly intense color, such as the signs at the other entrances to this but not limited to dayglo or fluorescent development. However, the area of purple to be colors, are prohibited. used is small (less than 9 sf) and it is not expected to appear overly intense. 8b Materials used in both the sign and support The proposed sign will not be viewed together None. structures should be complementary. They with the hospital building. The slate and stone REF I GUIDELINE I ISSUE I RECOMMENDATION :4 should also support the aesthetics of the building and /or complex being served by the sign, although a direct duplication is not necessary. It is preferred that the base material match one of the primary building materials unless the design of the sign represents itself as a freestanding element complementing the building. The structure of a monument sign shall not overwhelm the sign. The structure and the sign that it supports must be in proportion to each other. Use ground cover, shrubs and/or trees to integrate freestanding signs into the overall landscape development of the site. Refer to the Albemarle County Recommended Plants List. of the proposed sign are used in other monument signs and retaining walls at the entrances to Peter Jefferson Place (see Attachment A). The hospital sign incorporates a much larger proportion of slate than the other monument signs at Peter Jefferson Place, but the part of the sign that includes the largest area of slate will have ground cover at the base, and the overall expanse of slate does not appear to be overwhelming. The cabinet sign makes this monument different than the other Peter Jefferson Place monument signs, but the cabinet is relatively small and helps distinguish the correct entrance for the hospital. The overall sign design, while different than the other nearby signs, still appears coordinated and part of the group, while providing enough difference to distinguish the hospital use. A boxwood hedge and three Amelanchier Serviceberry trees are proposed, extending southward from the sign. The size of the Serviceberry is not indicated on the plans. Groundcover with bulbs is proposed on the east side of the sign, extending from the middle of the sign southward, and on the west side of the sign, from the middle of the sign northward, extending across the northern edge. One maple tree is proposed to be removed to allow for easier visibility of the sign from Route 250. The maple appears to stand in the right -of -way, and the loss of that one tree is not expected to have a significant impact. However, the applicant also proposes to trim back existing to open sight lines. Details Indicate the size of the Serviceberry on the plans. Provide additional information to clarify the extent of overgrowth trimming proposed. Trimming shall be minimal and shall not change the character of the property. REF GUIDELINE ISSUE RECOMMENDATION regarding the extent of the planned trimming were not provided. (See Attachment B for the applicant's photos of an on -site sign mock -up.) 8e.1. External illumination is preferred for Flood lights are proposed to illuminate the Add the following note freestanding signs. "Martha Jefferson" part of the sign. (The applicant has clarified that the lamps will be 32 to the plans: The level of illumination provided by 8e.1v. Cabinet signs shall have a non - illuminated background, or an opaque (zero light watt fluorescent.) The "hospital" letters would the LED lights will not transmission) background. be internally illuminated with LEDs. Internal exceed the illumination illumination is not used for the other Peter produced by a single Jefferson Place monument signs, but the stroke of 30 milliamp amount of internal illumination proposed is (ma) neon. relatively minor in comparison to the overall sign. The standard LED lighting note does not appear on the plans. Summary of Recommendations: Staff recommends the following as the major points of discussion: 1. The overall coordination of the Martha Jefferson Hospital signs with the other signs at the entrances to Peter Jefferson Place. 2. The proportions of the proposed materials. 3. The internal illumination of the "Hospital" sign. 4. The use of purple in the sign. Staff recommends approval of the monument sign as proposed, with the following conditions: 1. Indicate the size of the Serviceberry on the plans. 2. Provide additional information to clarify the extent of overgrowth trimming proposed. Trimming shall be minimal and shall not change the character of the property. 3. Add the following note to the plans: The level of illumination provided by the LED lights will not exceed the illumination produced by a single stroke of 30 milliamp (ma) neon. 4. ATTACHMENT A Monument Sipis at Peter Jefferson Phis e J I&I iu%.au VLL 1, IN CbL bl LLG LUL UU- trance at Wairell Dr- f Sign location I. west side of en- trance to hotel Sign location 1, east side of ea- trance at Wouell Drive p location 3 west side enumce at PJ Parku:ay Sign location 3, east side of entrance at Parkway, proposed loeation for bUH sien s trance to hotel (no sigaherr)II 5 ATTACHMENT B lews of the sigia mock -up from the east looldia g 'est. M N iews of the sign mock -up from the rest looldug east, ATTACHMENT C This report is based on the following submittal items: Sheet # Drawing Name Drawing Date/Revision Date 2.18 Elevations and Plan 1/17/11 2.19 Typographic Layout 1/17/11 3.04 Color 1/17/11 - Proposed Planting - - Light fixture cut sheet - ARB -A01 Sign Location Plan — PJP /250 1/17/11 EO -.13 Partial Site plan Sign Location - - Material/color sample board