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Home My WebLink AboutARB201100005 Review Comments Miscellaneous Submittal 2011-04-22ARCHITECTURAL REVIEW BOARD STAFF REPORT Project #/Name ARB- 2011 -05: Ritchie Law Firm Sign Review Type Certificate of Appropriateness for a Sign; Review of Revisions to Comprehensive Sign Criteria Parcel Identification Tax Map 61, Parcel 123F Location At the northwest corner of the intersection of Route 29 North and Rio Road Zoned Highway Commercial (HC), Entrance Corridor (EC) Owner/Applicant Union Bank and Trust Company (Rod Gentry) /Ritchie Law Firm (Roger H. Ritchie) Magisterial District Rio Proposal To install an individual letter wall sign and a panel sign, and revise the Comprehensive Sign Criteria Context/Visibility The Ritchie Law Firm is located in the southwest corner of the Union Bank and Trust building in a heavily developed area of the Entrance Corridor. Both of the proposed walls signs will be highly visible from the Rio Road West EC. ARB Meeting Date May 2, 2011 Staff Contact Eryn Brennan PROJECT HISTORY DATE APPLICATION/REVIEW RESULT 1/19/2005 ARB- 2004 -153 The ARB approved the Comprehensive Sign Review Criteria for the Union Bank and Trust building. The Ensign & Piedmont signs were approved at this time but have since been removed. 3/16/2010 ARB- 2010 -10 The Union Bank signs were administrative) approved. 1/10/2011 ARB- 2011 -5 Application received for a panel sign and staff informed the applicant that Comprehensive Sign Criteria existed for the building. The applicant deferred the application to revise the application to meet the Criteria. On April 18, 2011 the applicant resubmitted a revised sign application for an individual letter wall sign and panel sign and requested the Comprehensive Sign Criteria be amended to allow for a panel sign on the west elevation. DETAILS OF RITCHIE LAW FIRM PROPOSAL The Ritchie Law Firm has moved into the Union Bank and Trust building and wishes to re- install their panel sign at this location. The property owner would like to revise the Comprehensive Sign Review Criteria to accommodate the applicant's panel sign. The individual letter wall sign meets the Comprehensive Sign Review Criteria. WALL SIGN Tye Individual Letters Materials Acrylic Location Located in the cornice of the southeast entrance bay Overall Sign Size 12' -67" (H) x 7' -4" (W) Text "Ritchie Law Firm P.L.C." — Text size ranges from 8" - 12.67" (H) Color Dark Green Standard Gemini Color 2030 Graphic None Illumination None PANEL SIGN Type Panel Location On the west elevation in between the brick soldier courses Overall Sign Size 2'- 6.25" (H) x 3' -4" (W) Text "Ritchie Law Firm P.L.C." Letter Height "Ritchie" — 12" (H) x 3' -2" (W); "Law Firm P.L.C." — 2.25" (H) x 2' -0" (W) Colors Text & Border Dark Green PMS 342 Background White Illumination None COMPREHENSIVE SIGN CRITERIA The proposed panel sign outlined in the previous table would necessitate changes to the approved comprehensive sign criteria for the Union Bank and Trust building. In the table below, proposed additions to the criteria are highlighted yellow, and proposed eliminations are struck- through. SIGN FEATURE SIGN TYPE 1 SIGN TYPE 2 - PROPOSED SIGN TYPE Individual letters Panel SIZE LIMITATIONS Panel sign max size: 31" (H) x 40" (W) LOCATION(S) Sign located within the cornices on the south side of the building, with a minimum of 3" of clear space panel sign located on west elevation between the above and below the letters within the cornice; or on brick soldier courses at least 24" from the edge of the the southeastern end wall of the drive - through building structure, above the round window; or on the east elevation, above the windows. MOUNTING DETAILS Direct - mounted LOGO /GRAPHICS DETAILS Logo shall be incorporated as an integral part of the Logo shall be incorporated as an integral part of the overall sign, and shall not be overscaled in relation overall sign, and shall not be overscaled in relation to to the text. the text ILLUMINATION DETAILS Not internally illuminated Not internally illuminated LETTER TYPE/FONT Typefaees be to those ^ °a for- the shall similaf Ensign Wt4gage and Piedmont Title sig MATERIALS COLORS Red PMS 188, green PMS 342 or 336, and white, Red PMS 188, green PMS 342 or 336, and white, with yellow PMS 1325 used only as an accent with yellow PMS 1325 used only as an accent This form outlines the specific design criteria established for signs at this location. All standard ARB Sign Guidelines also apply. 3 ANALYSIS: The proposed individual letter wall sign meets the Comprehensive Sign Criteria. The table below provides an analysis of how the proposed panel sign meets the EC Guidelines for a Multiple Business Center. REF I GUIDELINE ISSUE RECOMMENDATION III Guidelines for Specific Sign Types 10 Coordination (sign type, size, The panel sign is coordinated with the wall signs None. placement, illumination, color, allowed along the south elevation of the building and/or font) is required for multiple in regards to color and illumination. business centers signs loc Sign compatibility maintained through color or font and typeface selection. TYPE lob All wall signs in a multiple business The previously approved criteria established None. center must utilize the same sign individual letter signs as the single type available type. for this building. However, the panel sign is proposed only on the west elevation and will not be viewed in the same plane as signs along the south elevation. Hence, the different sign type will not appear uncoordinated with other signs on the building. LOCATION 9a Wall signs must integrate with the • The proposed location of the panel sign is None. building's architecture. situated between the brick solider courses and 24" from the edge of the building and is, therefore, coordinated with the structure's 10 Unified sign placement is required; architecture. signs must be placed on the building • As this is the only sign proposed to be allowed to establish a unified appearance. on the west elevation, an alternative sign type and location is acceptable for this building. SUMMARY OF RECOMMENDATIONS Staff recommends the following as the primary points of discussion: 1. Allowing a second sign type on the building. 11 Staff recommends approval of the Certificate of Appropriateness for the Ritchie Law Firm individual letter wall sign and the panel sign as proposed. Staff recommends approval of the following revised Comprehensive Sign Criteria for the Union Bank and Trust building. SIGN FEATURE SIGN TYPE 1 SIGN TYPE 2 SIGN TYPE Individual letters Panel SIZE LIMITATIONS Panel sign max height: 31" (H) x 40" (W) LOCATION(S) Sign located within the cornices on the south side of the building, with a minimum of 3" of clear space above and below the letters within the cornice; or on Panel sign located on west elevation between the the southeastern end wall of the drive- through brick soldier courses structure, above the round window; or on the east elevation, above the windows. MOUNTING DETAILS Direct - mounted LOGO /GRAPHICS DETAILS Logo shall be incorporated as an integral part of the Logo shall be incorporated as an integral part of the overall sign, and shall not be overscaled in relation overall sign, and shall not be overscaled in relation to to the text. the text ILLUMINATION DETAILS Not internally illuminated Not internally illuminated COLORS Red PMS 188, green PMS 342 or 336, and white, Red PMS 188, green PMS 342 or 336, and white, with yellow PMS 1325 used only as an accent with yellow PMS 1325 used only as an accent 5