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Home My WebLink AboutARB201100052 Review Comments Miscellaneous Submittal 2011-05-09ARCHITECTURAL REVIEW BOARD STAFF REPORT Project # /Name ARB- 2011 -52: Applebee's Renovation and Signs — Pantops Review Type Preliminary Review of a Building Permit and Certificate of Appropriateness for Signs Parcel Identification Tax Map 78, Parcel 73A2 Location 2005 Abbey Road, on the south side of Route 250 East, between Route 250 and Abbey Road, on the east side of Hansen Road Zoned Planned Development Mixed Commercial (PDMC), Entrance Corridor (EC) Owner /Applicant Pantops Giant LLC /Klover Architects (Chad Renoux) and Burton Signs (Lynn Coleman) Magisterial District Rivanna Proposal To install new wall signs, to install new awnings over windows and doors, to install a canopy with signage over the main entrance Context and Visibility The Applebee's restaurant is located in the Rivanna Ridge Shopping Center in the Pantops commercial area. The building is located approximately 60' from the Route 250 East Entrance Corridor, with the front and both side elevations clearly visible. ARB Meeting Date May 16, 2011 Staff Contact Margaret Maliszewski HISTORY DATE APPLICATION/REVIEW TYPE RESULT 2002 ARB -02 -151 Preliminary review of the Applebee's original restaurant design. Nov. 2003 ARB -03 -121 Certificate of Appropriateness issued for the outparcels at Rivanna Ridge Shopping Center. Apr. 4, 2011 Preliminary ARB review of the proposed renovation and signs The ARB provided comments for the applicant's next submittal. The action letter is included as Attachment B to this report. PROJECT CHANGES Changes to the proposal since the last review include: • The awning size has been reduced. • The size of the apple graphic on the awnings has been reduced. • Downlights over the awnings, uplights in the canopies, and LED lighting in the channel of the tower canopy have been deleted. • The channel letter sign has been reduced in length. • An internally illuminated apple logo has been added to the channel letter sign. ANALYSIS The ARB action from the April 4, 2011 review included eleven comments on the proposed renovation and signs (Attachment B). The applicant satisfactorily addressed comments 2, 3 and 5 -11. Those comments, and the applicant's corresponding revisions, do not involve significant design issues and, therefore, they are not included in the following analysis. The applicant also addressed comments 1 and 4. Because those comments comprise major design issues, the applicant's revisions are included in this analysis. 2 4/4/11 Comment ISSUE RECOMMENDATION 1 Reduce the awning The awnings proposed for the windows on the front elevation have been None. size to one that is reduced in height from 7'5" to 4'. The 7' 8" width remains the same. Awnings traditional and revise over most of the side elevation windows have been reduced in size from 7'5" the awning position tall x 7'8" wide to 4' tall x 6' 4" wide overall. One smaller window on the left so that it has a more elevation has an awning that is 5'8" wide. The smaller awning sizes have a traditional more traditional appearance that helps the awnings relate more closely to the relationship to the window size. Although the awning design, with its exposed metal frame and window. the separation down the middle, is not traditional, the revised size is expected to result in an appropriate appearance. 4 The apple graphic as Two awning designs were submitted — one with the apple graphic and one None. proposed is not without. The front and side elevations of the Pantops building would receive appropriate. A the awnings and the applicant's preference is to include the apple graphic. The smaller graphic may graphic occupies the lower right corner of each awning. On each elevation, the be acceptable. awning at the far right would have a multicolor apple; the remaining awnings would have apples in a single, dark red color. The graphic has been reduced in size from 3'9" tall x 5' 6" wide to F10" tall x 2'9" wide (and somewhat smaller on the smallest window). This is approximately 17% and 21% of the awning area (depending on awning /window size). The reduced size of the graphics and awnings decreases the tendency to view the awnings as signage. In the smaller sizes, the apple graphics are not expected to have a negative impact on the Route 250 Entrance Corridor. New information ISSUE RECOMMENDATION * Apple logo for the An apple logo has been added above the first "p" in the Applebee's channel None. channel letter sign letter sign on the front elevation. The graphic is intended to be internally illuminated with LEDs. The letters were reduced in length as requested, and the size and placement of the graphic appear to allow for sufficient clear space around the entire sign, while maintaining a balanced appearance for the sign on the elevation. The apple measures 25" wide x 30' /z" tall. Because it appears appropriately scaled and integrated with the letters, internal illumination of the graphic is not expected to have a negative impact in this location. SUMMARY OF RECOMMENDATIONS Staff recommends the following as the primary points of discussion: 1. The apple logo over the channel letter sign and its illumination. 2. The apple graphic on the awnings, the multiple colors of the graphics, and the revised size of the graphics. Staff recommends approval of a Certificate of Appropriateness for the Pantops Applebee's renovation and signs, including the apple graphics on the awnings, as proposed. ATTACHMENT A This report is based on the following submittal items: Sheet # Drawing Name Drawing Date/Revision Date Mover A200 Elevation (east); 2 versions provided — 1 with/1 without apple graphics Revised 4 -22 -11 Mover A201 Elevation (north/front/Rt. 250); 2 versions provided — 1 with/1 without apple graphics Revised 4 -22 -11 Mover A202 Elevation (west); 2 versions provided — 1 with/1 without apple graphics Revised 4 -22 -11 Mover A203 Elevation (south/rear); 2 versions provided — 1 with/1 without apple graphics Revised 4 -22 -11 BSI 1 Front Elevation with apple graphic on awnings 2 -17 -11 BSI 2 Left Elevation (actually east) with apple graphic on awnings 2 -17 -11 BSI 3 South Elevation (actually south) 2 -17 -11 BSI 4 Right Elevation (actually west) 2 -17 -11 BSI 5 Channel letter sign details with apple graphic 2 -17 -11 BSI 6 Channel letter sign details without apple graphic 2 -17 -11 BSI 7 Awning details with apple graphic 2 -17 -11 BSI 8 Awning details with apple graphic 2 -17 -11 BSI 9 1 Awning details with apple graphic 2 -17 -11 BSI 10 1 Carside to go Awning details 2 -17 -11 BSI 11 Neighborhood Grill & Bar Canopy details 2 -17 -11 BSI 12 Canopy section and details 2 -17 -11 BSI 13 Wall Section at Trellis 2 -17 -11 BSI 14 Trellis details 2 -17 -11 BSI 15 Front Elevation (actually north) without apple graphic on awnings 2 -17 -11 BSI 16 Left Elevation (actually east) without apple graphic on awnings 2 -17 -11 BSI 17 Right Elevation (actually east) without apple graphic on awnings 2 -17 -11 ATTACHMENT B aL ti � �IRGINZ�FJ COUNTY OF ALBEMARLE Department of Community Development 401 McIntire Road, North Wing Charlottesville, Virginia 22902 -4596 Phone (434) 296 -5832 Fax (434) 972 -4126 April 8, 2011 Klover Architects C/O Chad Renoux 10955 Lowell Ave. Overland Park, Ks 66210 RE: ARB201100017 Applebees Pantops Renovation and Signs Tax Map 78, Parcel 73A2 Dear Mr. Renoux, The Albemarle County Architectural Review Board, at its meeting on April 4, 2011, completed a preliminary review of the above -noted request to install new wall signs, to install new awnings over windows and doors, and to install a canopy with signage over the main entrance. The Board offered the following comments for the benefit of the applicant's next submittal. Please note that the following comments are those that have been identified at this time. Additional comments may be added or eliminated based on further review and changes to the plan. 1. Reduce the awning size to one that is traditional and revise the awning position so that it has a more traditional relationship to the window. 2. Eliminate the uplights at the canopy /trellis. 3. Clarify and coordinate the drawings regarding the use of a raceway for the Applebee's letters. If a raceway is proposed, indicate on the drawings that its color will match the color of the wall to which it is attached. 4. The apple graphic as proposed is not appropriate. A smaller graphic may be acceptable. 5. Limit the Applebee's channel letter sign to 9'8" in length. 6. Coordinate the architectural and sign drawings. 7. Confirm that the tagline sign is proposed. If it is, provide a to -scale drawing showing the tagline sign on the building, with dimensions. The sign shall not overlap or obscure architectural detail. 8. Provide dimensions on the drawing for the Neighborhood Grill & Bar sign in the canopy. 9. Eliminate the LED lighting in the channel of the canopy. 10. Add this note to the sign drawings: The level of illumination provided by the LED lights will not exceed the illumination produced by a single stroke of 30 milliamp (ma) neon. 11. Submit the $590 building permit review fee. You may submit your application for continued ARB review at your earliest convenience. Application forms, checklists and schedules are available on -line at www.albemarle.ora /olannina. Revised drawings addressing the comments listed above are required. Include updated ARB revision dates on each drawing and an ARB approval signature panel. Please provide a memo including detailed responses indicating how each comment has been addressed. If changes other than those requested have been made, identify those changes in the memo also. Highlighting the changes in the drawing with "clouding" or by other means will facilitate review and approval. If you have any questions concerning any of the above, please feel free to call me. Sincerely, Margaret Maliszewski Principal Planner Cc: Pantops Giant L L C C/O The Stop & Shop Companies 1385 Hancock Street Re Tax Dept Quincy Ma 02169 Lynn Coleman, Field Accounts Manager Burton Signworks, Inc. 609 Junction Street Mount Airy, NC 27030 File