HomeMy WebLinkAboutARB201200035 Review Comments Miscellaneous Submittal 2012-03-29Brent Nelson
From: Brent Nelson
Sent: Thursday, March 29, 2012 5:21 PM
To: 'Icoleman @burtonsignworks.com'
Subject: ARB 2012 -35, America's Best Sign, Staff Comments
Attachments: Hollymead _Town_Center_Area_A1 _Koh Is. pdf; ARB 12 -35, Building Photo.pdf
Brandi,
Because the building where this sign is to be located is in a designated Entrance Corridor (design control
district), I am reviewing this application for compliance with established design guidelines specific to this
shopping center. I have completed my review for the Albemarle County, Architectural Review Board (ARB)
and identified the following issues that will need to be adequately addressed for an administrative approval.
Issue: Hollymead Town Center, Area A -I Kohls, Approved Sign Criteria
Approved sign criteria for this building (see attached) limit sign colors to Red (Acrylite 278 -OGP), Green
(Acrylite 507 -OGP) and White (Acrylite 048 -2GP). The current proposal is showing blue acrylic channel
letter faces and a matching blue background for the tag line cabinet which are not approved colors for this
location.
Recommendation: Revise the proposed blue color to one of the three colors in the approved sign criteria.
Suggestion: Revising the channel letter face and cabinet background color to Red (Acrylite 278 -OGP)
and the flag logo in the letter `B" (currently red) to blue could be approved administratively and would
allow the applicant to have the red, white and blue theme. Staff believes the small amount of blue color
in the flag logo could be approved administratively since it would have a limited visual impact when
viewed from the Entrance Corridor. The sign drawing would need to include the Pantone number for the
proposed blue color.
Issue: Sign Locations
ARB General Sign Guidelines indicate that a wall sign's size must coordinate with the architectural
element's size and should not over -crowd the architectural element, wall or sign area. Wall signs must
integrate with the building's architecture and the sign placement shall not obscure architectural details. The
sign in the front, southeast elevation, in its proposed location, would obscure visibility of the circular brick
detail (see attached photo) and the proposed width of the sign overcrowds the sign area. The circular brick
detail is not shown on the drawing. The sign in the side, northeast elevation, in its proposed location, would
obscure visibility of the circular brick detail (attached photo). In the sign drawing, the height of the brick
area above and below the circular detail does not match the as -built condition (attached photo).
Recommendation: Revise the front sign drawing to show the sign centered in the brick sign band
beneath the circular detail, reducing its width (& possibly height) to be proportionate with the sign band
behind, allowing the brick to frame it on all sides. Add the existing circular brick detail to the front sign
drawing. Revise the side sign drawing to show the sign centered in the brick sign band beneath the
circular brick detail, reducing its size if necessary, to allow a sufficient amount of brick to frame it on all
sides. Revise the building elevation shown in the side sign drawing so the location of the circular brick
detail matches that of the as -built condition.
Issue: Tagline Cabinet & Tenant Panel /Opaque Back_rg ound
The Zoning Ordinance and the ARB General Sign Guidelines require that the background of internally
illuminated cabinet signs be opaque. The application drawings do not indicate that the background of the wall
tagline cabinet or freestanding tenant panel are to be opaque with only the text to illuminate.
• Recommendation: Revise the sign drawings to indicate that tagline cabinet for the front and side signs and
the tenant panel in the freestanding sign shall have opaque backgrounds with only the text to illuminate.
Issue: Raceway Color
The ARB requires that the raceway color matches the surface to which it is attached. The sign drawings state
the raceway color is to match the fascia color while the raceway is attached to the brick wall.
• Recommendation: Revise the sign drawings to include the following note: "The raceway color shall match
the color of the surface to which it is attached".
Issue: Proposed LED /Level of Illumination
The ARB requires the following note addressing the level of illumination when LED is proposed. "The level of
illumination provided by the LED lights will not exceed the illumination produced by a single stroke of 30
milliamp (ma) neon ".
• Recommendation: Revise all sign drawings, where LED illumination is proposed, to include the following
note regarding intensity: "The level of illumination provided by the LED lights will not exceed the
illumination produced by a single stroke of 30 milliamp (ma) neon ".
Issue: Drawing Label
The wall signs are not labeled for their location (e.g. front sign, side sign)
• Recommendation: Revise the wall sign drawings to include a label (front, side) indicating their location.
Please email revised sign drawings for review. You are welcome to contact me should you have any questions.
Brent
Brent W. Nelson, Planner
Department of Community Development
County of Albemarle
401 McIntire Road
Charlottesville, Va 22902
434 - 296 -5832 x 3438