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Home My WebLink AboutARB201200050 Review Comments Miscellaneous Submittal 2012-06-06ARCHITECTURAL REVIEW BOARD STAFF REPORT Project # /Name ARB- 2012 -50: Blue Ridge Bank Signs Review Type Certificate of Appropriateness for a Sign Parcel Identification Tax Map 45, Parcel 104A Location 1807 Seminole Trail, on the east side of Route 29N approximately 500' south of Woodbrook Dr. Zoned Commercial (Cl), Entrance Corridor (EC) Owner/Applicant Ryder Enterprises LLC /Central Virginia Permitting (John Grady) Magisterial District Rio Proposal To install 2 internally illuminated wall si s; to revise previously approved comprehensive sip criteria Context/Visibility This section of the Corridor is characterized by dense commercial, strip developments facing the Route 29 EC. The proposed signs are expected to be highly visible due to their location on the building fascia of the west (EC) and south (side) elevations. ARB Meeting Date June 18, 2012 Staff Contact Brent Nelson Project History (Note: All previously approved channel letter signs have been removed from the building.) DATE Review Type RESULT 05/20/2002 ARB- 2004 -140 Nextel channel letter wall sign and wall sign comprehensive sign review, approved. The approved letter height for the Nextel sign was 36 ". This approval also included a refaced tenant panel with black text on a white background, to be located on the freestanding sign at the site entrance. 10/06/2003 ARB- 2003 -124 The Artful Lodger, panel wall sign and refaced tenant panel (black text on a white background), approved. Comprehensive sign criteria revised to allow: • Panel signs on the side elevations with black backgrounds and white letters. • External illumination of the freestanding and side wall signs, pending staff administrative approval of the light fixtures. 04/24/2012 ARB - 2012 -50 Staff review of Blue Ridge Bank channel letter wall signs. Applicant informed that the sign proposal could not be administratively approved since it did not meet previously approved Comprehensive Sign Criteria. Applicant revised application with a proposal to amend approved sign criteria. DETAILS OF THE PROPOSED BLUE RIDGE BANK SIGNS WALL SIGN Sin 1 Sign 2 Type Channel letter Channel letter Materials Aluminum & acrylic Aluminum & acrylic Location At the south end of the west (front) elevation in the uppermost horizontal band At the west end of the south (side) elevation in the uppermost horizontal band Overall Sin Size 3' 0" (t) x 28' 3.031" (w) 2' 0" (t) x 18' 10.024" (w) Text "Blue Ridge Bank" `Blue Ridge Bank" Colors Face, trim ca /return Blue: 2114 acrylic, PMS 294C Blue: 2114 acrylic, PMS 294C Graphic None None Illumination Internal, LED Internal, LED Notes The sign on the side elevation is being relocated from its former Albemarle Square location. COMPREHENSIVE SIGN CRITERIA The proposed Blue Ridge Bank signs do not meet the approved criteria for this building. The property owner would like to revise the criteria to allow the signs. In the table below, proposed additions to the criteria are highlighted yellow, and proposed eliminations are struck - through. SIGN FEATURE APPROVED & PROPOSED CONDITION SIGN TYPE Front elevation: Channel letters Side elevation: Channel letter & panel signs LETTER COLOR Front elevation: Letter face: , Blue: Acrylic 2114 (294C) or white Side elevation: Panel sign: white; Channel letter: Blue: Acrylic 2114 (294C) or white TRIM CAP COLOR/RETURN COLOR Front & side elevation: Wren°/ en to match blue face color (for white face color — not indicated) RACEWAY COLOR Front elevation: To match building (PMS 423C) PANEL FACE COLORS Side elevation: black background SIZE LIMITATIONS As per ARB Guidelines LOCATION(S) As per ARB Guidelines MOUNTING DETAILS As per ARB Guidelines LOGO /GRAPHICS DETAILS As per ARB Guidelines ILLUMINATION DETAILS Front & side elevation: Internally illuminated channel letter Side elevation: External for panel signs (pending staff approval of fixtures) TEXT As per ARB Guidelines LETTER TYPE /FONT As per ARB Guidelines MATERIALS As per ARB Guidelines 3 ANAYLSIS: This table provides an analysis of how the proposed signs meet the EC Guidelines for a Multiple Business Center. REF GUIDELINE ISSUE RECOMMENDATION III Guidelines for Specific Sign Types 10 Coordination (sign type, size, placement, The proposed blue channel letter color (acrylic 2114, Revise the criteria for white illumination, color, and/or font) is PMS 294C) for the Blue Ridge Bank sign is expected to channel letters to include required for multiple business centers have a coordinated appearance with the building color white trim caps and bronze signs and the black and white panel signs. The ARB has returns. previously identified the lower three chips on Pantone 10b Multiple business centers shall use a pages as a range containing colors appropriate for the single sign type for all wall signs. Entrance Corridors and PMS 294C is one of the lower three chips on the Pantone page. The proposed matching loc Compatibility among signs must be trim cap /return color for the blue letters is appropriate; maintained through color or font and however, a trim cap /return color for the white channel typeface selection. letter was not proposed. White trim caps with bronze returns would be appropriate. LOCATION & SIZE 10d Signs must be placed on the building in a Approved sign criteria do not limit sign size /location and Revise the criteria for manner that establishes a unified refer to the ARB General Sign Guidelines for direction. channel letter signs to limit appearance. All previously approved channel letter signs have been their location to the EIFS located in the horizontal EIFS band between second band between first and 9a Wall signs shall be integrated with the story windows and roof level of the front (west) second story windows or architecture of the building and the elevation. However, the corresponding band on the north second story windows and placement of such signs should not and south elevations and the band between the first and roof level on all sides. Limit obscure architectural features or details, second stories on all three elevations would also be the channel letter height to including but not limited to cornices, appropriate locations. 36" maximum. windows, columns, pilasters and paneling. 36" and 24" tall letters are proposed for the sign bands. Consider shifting the These heights are expected to be appropriate for this 5' horizontal alignment of both 10" tall sign band because sufficient space would remain bank signs so the end of the above and below the letters. 36" was the letter height 36" tall sign and the approved for the Nextel sign in the original beginning of the 24" tall sign comprehensive sign review and it did not appear align with the corner of the overscaled. second story windows below. Both proposed channel letter signs are shown in close proximity to the corner of the building. The result is a REF GUIDELINE ISSUE RECOMMENDATION somewhat crowded appearance, particularly in light of the lack of adjacent signage. Shifting the signs so the end of the 36" tall sign and the beginning of the 24" tall sign align with the corner of the second story windows below would provide the space needed to eliminate the crowded appearance. Summary of Recommendations: Staff recommends the following as the primary points of discussion: 1. Proposed channel letter sign colors. 2. Proposed channel letter sign locations. Staff recommends approval of the Certificate of Appropriateness for the Blue Ridge Bank signs as proposed. Staff recommends approval of the following revised Comprehensive Sign Criteria for 1807 Seminole Trail. SIGN FEATURE RECOMMENDED CRITERIA SIGN TYPE Front elevation: Channel letters Side elevation: Channel letter & panel signs LETTER COLOR Front elevation: Channel Letter: Face: Blue (Acrylic 2114, PMS 294C) or White Side elevation: Channel Letter: Face: Blue (Acrylic 2114, PMS 294C) or White Panel: White TRIM CAP Blue face: to match face color COLOR/RETURN COLOR White face: white trim cap; bronze return RACEWAY COLOR To match building (PMS 423C) PANEL FACE COLORS Side elevation: black background SIZE LIMITATIONS Channel letter: 3' tall Panel: as per ARB Guidelines LOCATION(S) Channel letter: the EIFS band between first and second story windows or second story windows and roof level on all sides. Panel: As per ARB Guidelines MOUNTING DETAILS As per ARB Guidelines LOGO /GRAPHICS DETAILS As per ARB Guidelines ILLUMINATION DETAILS Front & side elevation: Internally illuminated channel letter Side elevation: External for panel signs (pending staff approval of fixtures) TEXT As per ARB Guidelines LETTER TYPE/FONT As per ARB Guidelines MATERIALS As per ARB Guidelines This form outlines the specific design criteria established for signs at this location. All standard ARB Sign Guidelines also apply. 1807 Seminole Trail, Front (west) and side (south) elevations 7 1807 Seminole Trail, Side (south) elevation 1807 Seminole Trail, Front (west) and side (north) elevations 0