HomeMy WebLinkAboutARB201200067 Review Comments Miscellaneous Submittal 2012-06-13Brent Nelson
From: Brent Nelson
Sent: Wednesday, June 13, 2012 4:26 PM
To: wdunton @farmersagent.com'
Subject: ARB 2012 -67, Farmers' Insurance Sign, Staff Comments
Attachments: Union Bank and Trust.pdf
Importance: High
Mr. Dunton,
I have completed my review of your sign application for compliance with approved Architectural Review Board
(ARB) Sign Guidelines. The following issues have been identified and would need to be adequately addressed
for an administrative approval.
Approved Comprehensive Sitn Criteria/Lo2o Scale, Sign Colors
The ARB establishes comprehensive sign criteria for multi- tenant buildings located in the Entrance Corridor.
Approved Comprehensive Sign Criteria have been established for this building, known as Union Bank & Trust.
The list of buildings with approved Comprehensive Sign Criteria, along with the approved criteria, can be
found on our web site at http: / /www.albemarle.org/ department .asp ?department= cdd &relpage =4214 For your
convenience, I have attached the approved criteria for your building.
Your proposal does not meet those criteria as follows and would need to be revised accordingly for an
administrative approval.
Logo size: Approved sign criteria state "Logo shall be incorporated as an integral part of the overall sign,
and shall not be overscaled in relation to the text. " The size of the proposed logo has an overcrowded/overscaled
appearance with the Ritchie sign text above. Placing the logo at the end of the FARMERS' text or reducing its size
to have an appropriate scale is needed.
■ Recommendation: Revise the sign proposal to show the Farmers' logo at the end of the
text or reduce the logo size to have an appropriate scale and not overcrowd the text
above.
Sign Approved sign criteria state that the following colors are to be used "Red PMS 188, green PMS
342 or 336, and white, with yellow PMS 1325 used only as an accent. " This application is proposing the use of
Red PMS 485. This is not an approved sign color for this location, and the ARB has indicated in the past that Red
PMS 485 is a shade of red that is inappropriate for any sign in the Entrance Corridor.
■ Recommendation: Revise the sign proposal by replacing the proposed Red PMS 485 with
Red PMS 188.
The following information was not included on the sign photo- rendering and needs to be shown on the
rendering:
• The length and height of the proposed sign text and the length and height of the logo.
• The Pantone (PMS) colors for the sign text and logo.
• A note on the sign drawing indicating that the sign is to be non - illuminated.
Please contact me should you have any questions. Emailing the revised drawings to me is the preferred method
for resubmitting.
Brent
Brent W. Nelson
Planner
Planning Services
Department of Community Development
County of Albemarle
401 McIntire Rd.
Charlottesville, VA 22902
434 - 296 -5832 x3438