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HomeMy WebLinkAboutARB201200096 Review Comments Miscellaneous Submittal 2012-08-15ARCHITECTURAL REVIEW BOARD STAFF REPORT Project #/Name ARB- 2012 -96: Burtons Grill Signs: Stonefield Town Center Comprehensive Sign Review — Part 4 Review Type Comprehensive Sign Review; Certificate of Appropriateness for Signs Parcel Identification Tax Map 61W, Section 3, Parcel 23 Location At the northwest corner of the intersection of Route 29 North and Bond Street in the Stonefield Town Center Zoned Neighborhood Model District (NMD), Entrance Corridor (EC) Owner /Applicant Albemarle Place EAAP LLC/Edens (Chris Haine) and Hightech Signs (Marcie Rengifo) Magisterial District Jack Jouett Proposal To install signs and awnings on Building B 1 in the Stonefield Town Center. Context and visibility Building B1 is located at the east end of Bond Street, adjacent to the Rt. 29 EC, in the Stonefield Town Center. The north, east and south elevations of the building will be readily visible from the Entrance Corridor. ARB Meeting Date August 20, 2012 Staff Contact Margaret Maliszewski PROJECT HISTORY DATE REVIEW TYPE RESULT 8/6/2012 ARB- 2012 -86: Stonefield The ARB approved Parts 1 (overall town center), 2 (Trader Joe's) and 3 (Pier 1) of the comp Comp Sign Plan sign plan for the town center, with conditions. 10/17/2011 ARB- 2011 -112: Stonefield The ARB determined that town center signs and awnings facing Bond Street would not be Town Center final review subject to ARB review /approval. STONEFIELD TOWN CENTER PROPOSED SIGN CRITERIA — PART 4: Burtons Grill Wall Sin Awning Signs Type Channel letters Awning Quantity 1 2 Location East elevation (facing the Rt. 29 EC), near the north end of the canopy Awnings located over the windows on the east elevation (facing the Rt. 29 EC), signs centered left to right near the lower end of the awning Text Burtons Grill {B} Materials Vinyl, Acrylic, Aluminum Vinyl on canvas Colors Letter face Orange (Pantone 1655) Black Trim cap Orange (Pantone 1655) N/A Return Black N/A Background N/A Awning: Sunbrella 4609 -0000 Orange (Pantone 1655) Graphics None Black Raceway To match canopy N/A Graphics None { } Illumination Internal LED None Mounting Bottom of letters mounted to the top of the canopy Letters heat transferred to awning fabric; awning mounted directly to wall Overall Sign Size 11' 10 " long x l' 4" tall 16.01" long x 15.7" tall Letter Height 11' 10 " long x l' 4" tall 7.1" Notes: No signs are proposed for the north elevation. In addition to the signs outlined above, channel letter and channel logo signs are proposed for the south and west elevations, and a blade sign is proposed for the south elevation. The ARB previously determined that signs on the south elevation do not require ARB review /approval. The west elevation is not visible from the EC; consequently, signs on that elevation do not require ARB review/ approval. ANALYSIS SIGN GUIDELINES REF GUIDELINE ISSUE RECOMMENDATION 1 Placement: Create a consistent and unified design approach The Burtons channel letters are to be installed None. along the Entrance Corridors. The placement, size, on the top of the canopy — not mounted to a wall illumination and colors of signs can create unity along the as most other channel letters are. Consequently, corridor, or they can create a disjointed, visually competitive the location of the sign does not contribute to a environment. Consistent and unified sign design allows the unified design approach along the corridor. businesses located along the Corridor to have equal standing However, the sign placement on the top of the in visibility. It also provides a pattern of sign placement that canopy does appear coordinated with the makes the business locations and entrances more easily architecture of the building, and the sign recognizable to both vehicular and pedestrian traffic. appears well proportioned. 4a The design of a building's walls, window locations, parapets and other architectural features shall influence the Board's Awning sign locations in the overall town center evaluation of appropriate signage. Wall signs can help are limited to awning valances. This location establish rhythm, scale and proportion across the fagade of a helps limit the impacts of signage by limiting building. the size and coordinating appearances. The Burtons awning sign is not located on the 9a Wall signs shall be integrated with the architecture of the building and the placement of such signs should not obscure valance. However, the sign is relatively small, architectural features or details, including but not limited to has a reserved character, and is not expected to cornices, windows, columns, pilasters and paneling. have a negative impact on the EC. 10d Signs must be placed on the building in a manner that establishes a unified appearance. 9b Sign Type: Channel lettering (mounted on a raceway or The Burtons sign is a channel letter sign. It None. individual letters) is preferred to cabinet signs because differs from the sign types proposed for the cabinet signs tend to appear less integrated with the building. overall town center in that the faces of the Channel letters overlay the wall material and allow the letters would be illuminated. Although face -lit structure of the building to "read through" with less channel letters are not an approved sign type for interruption. This results in a more coordinated overall the overall center, face -lit channel letters have appearance. been approved for Pier 1 and Trader Joe's — the other major tenant buildings in the town center. 10b b. Multiple business centers shall use a single sign type for all wall signs. Channel letter signs are found throughout the commercial Entrance Corridors. Face -lit channel letters are not expected to have an inappropriate appearance in this location. 4e Color: Colors must be harmonious with each other. Colors White, black and multiple shades of gray are the Revise the letter face must not clash with other elements on the site, both when approved letter colors for signs in the overall color and the awning SIGN GUIDELINES REF GUIDELINE ISSUE RECOMMENDATION viewed in daylight and at night, whether the signs are town center. Red letters have been approved for color to a shade of orange externally or internally lit. Overly intense color, such as but Trader Joe's. The addition of orange further that is less bright than not limited to dayglo or fluorescent colors, are prohibited. distances the proposal from the guidelines Pantone 1655. Pantone recommendation of 3 sign colors maximum. 1665 is recommended. The use of three colors or fewer is more appropriate for signs However, shades of orange can appear in the Entrance Corridor. Black and white are counted as harmonious with the white, black and gray colors. Additional colors may be approved if they contribute shades approved for other letters in the town to a balanced and unified sign design. center, and with the approved building colors (a range of neutral whites, browns and grays). loc c. Compatibility among signs must be maintained through color or font and typeface selection. Six colors have been approved for awnings in the overall town center: black, natural, gray, green, blue and taupe. In addition, red awnings have been approved for Trader Joe's, and lamboo (laminated bamboo) awnings have been approved for Pier 1. The Burton's channel letter faces and awnings are proposed in bright orange. The Pantone color identified as a match for the acrylic faces (1655C) does not fall within the range previously identified by the ARB as generally appropriate for the EC. The same color is proposed for the Sunbrella awning fabric, and Orange 4609 -0000 is identified as the Sunbrella product number. The Sunbrella fabric swatch and the acrylic letter face sample confirm the bright color. A less bright shade of orange would be more appropriate for the EC, such as Pantone 1665. Sunbrella does not appear to offer a wide range of shades of orange. 4f Trademarks, corporate logos and graphics: The ARB may Braces { } are used on either side of the `B" for None. require that the color and scale of standard templates for Burtons awnings signs. The braces are fully trademarks, service marks, corporate logos and graphics be integrated with the letter. modified. When used, trademarks, service marks, corporate logos and/or graphics should be incorporated as an integral SIGN GUIDELINES REF GUIDELINE ISSUE RECOMMENDATION part of the overall sign. 5a Illumination: When illumination is required, the preferred The channel letters are to be internally Revise the letter face solution is to externally illuminate the sign — in other words, illuminated with LED lights. Although color to a shade of orange to shine a light on the sign. internally illuminated channel letters are typical in the commercial corridors, bright orange faces that is less bright than Pantone 1655. Pantone 5c External illumination is also preferred for approved graphics /logos; internal illumination may be considered for are not typical and will be conspicuous. A more 1665 is recommended. approval on a case -by -case basis. The Board will evaluate the muted shade of orange would be more specific design for size (adjusted in proportion to the appropriate for the EC. accompanying lettering), balance, complexity, and distance from and relationship to the Entrance Corridor. These factors will determine the extent of internal illumination that can be approved. 5f Internal Illumination: Any internal illumination is considered to contribute to visual clutter and will be limited. 9 i. External illumination is preferred for wall signs. l0ei i. External illumination is preferred for signs in multiple business centers. App. Size/Proportion: A ratio of 1/3 text to 2/3 wall area or 1/4 The channel letters are to be mounted to the top None. A.A text to 3/4 wall area is a good working proportioning system of the canopy, not mounted to a wall. for placing a sign. Consequently, there is no specific sign band or wall area that the sign corresponds to. The 9d The size of a wall sign shall be coordinated with the size of the architectural element on which it is placed. The sign proposed channel letters are 16" tall and less should not overcrowd the architectural element, the wall, or than 12' long. At that size, the sign does not the sign area. (See Illustration 6 on page 26.) Buildings and appear over - scaled in relation to the overall building elements should not be used as a billboard. For building or its individual elements. Similarly, example, an appropriate height for channel letters in a 30" the awning signs appear small in relation to the high sign band is 18 ". This allows 6" of unoccupied space overall awning size. above and below the letters. Generally, 4" of clear space above, below, and to the sides of a channel letter sign is considered a minimum, with larger clearances required for larger sign bands. The ARB will consider the degree of visibility, the distance from the Entrance Corridor, and the architectural design of the building and the sign area in its determination of appropriate sizes and placement. SUMMARY OF RECOMMENDATIONS Staff recommends the following as the primary points of discussion: 1. The shade of orange proposed for the channel letters and awnings 2. Channel letter location/installation on top of the canopy Staff recommends approval of the Burtons Grill signs with the following conditions: 1. Revise the letter face color and the awning color to a shade of orange that is less bright than Pantone 1655. Pantone 1665 is recommended. 2. Revise page 3 of 4 to correct the "East Elevation" title, which should read "South Elevation ". 3. Revise the drawings to include complete logo dimensions (widths and letter height at awning) and channel letter materials. 4. Indicate the Sunbrella awning color number on page 4 of 4. SUBMITTAL ITEMS REVIEWED This report is based on the following submittal items: Sheet # Drawing Name Drawing Date/Revision Date 1 Channel Logo and Channel Letter south and west elevations sign drawing 8 -1 -2012 2 Channel Letter east elevation drawing 8 -1 -2012 3 Blade sign drawing 8 -1 -2012 4 Awning drawing 8 -1 -2012