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Home My WebLink AboutARB201200114 Review Comments Miscellaneous Submittal 2012-10-08 ARCHITECTURAL REVIEW BOARD STAFF REPORT Pro'ect#/Name ARB-2012-114: Sam's Hot Do Stand Si n and Com rehensive Si n Review for 5784/5786 Three Notch'd Road Review T e Certificate of Appropriateness for a Sign and Comprehensive Sign Review Parcel Identification Tax Ma 56A2, Section 1,Parce127 Location 5786 Three Notch'd Road,on the north side of Route 240 approximately 250' east of the intersection with Railroad Avenue Zoned Downtown Crozet District(DCD),Entrance Corridar(EC) Owner/A licant Olde Towne Shoppe,LLGJeff Mahan(Sam's Hot Dog Stand) Ma isterial District White Hall Proposal To establish comprehensive criteria for signs for the building at 5784/5786 Three Notch'd Road and to install a Sam's Hot Dog Stand wall sign. Context/Visibility This section of the Corridor is characterized by older commercial development predating the establishment of the Entrance Corridor. The proposed Sam's Hot Dog Stand sign is only expected to be visible for a distance of about 200' going west on Route 240 from the intersection with Railroad Avenue. The other sign locations on the building are expected to be more visible. ARB Meetin Date October 15,2012 Staff Contact Brent Nelson Project History • There is no previous ARB history for the parcel and building under review. 1 DETAILS OF THE PROPOSED SAM'S HOT DOG STAND WALL SIGN T e Panel Materials Aluminum&vinyl Location West elevation of the rear addition,on the wall above the canopy and lease area. Overall si n size 2' 0"(t)x 16' 0"(w) Text SAM'S HOT DOG STAND Colors Text SAM'S HOT DOG STAND: Red PMS 187 SAM'S STAND: Green PMS 348 HOT DOG: Red PMS 187 Gra hic Hot dog shape(with the text HOT DOG)inside a circular shape(with the text SAM'S STAND) Illumination External, fluorescent COMPREHENSIVE SIGN CRITERIA The table below contains proposed sign criteria for any signs to be located on the building at 5784/5786 Three Notch'd Road that are visible from the Route 250E Entrance Corridor. SIGN FEATURE PROPOSED CONDITION SIGN TYPE Panel LETTER COLOR Red, Green,Black,Purple PANEL BACKGROUND COLOR White SIZE LIMITATIONS Consistent with existing signs and zoning ordinance requirements LOCATION(S) As shown on photo rendering submitted MOUNTING DETAILS Direct to wall LOGO/GRAPHICS DETAILS Allowed, integrated with text ILLUMINATION DETAILS External or none TEXT No limits other than standard guidelines LETTER TYPE/FONT No limits other than standard guidelines MATERIALS No limits other than standard guidelines 2 ANALYSIS: This table provides an analysis of how the proposed comprehensive sign criteria meet the EC Guidelines for a Multiple Business Center and how the Sam's Hot Dog Stand sign proposal meets those criteria. REF GUIDELINE ISSUE RECOMMENDATION 10 Wall Signs For Multiple Business Centers Si n T e 10 Coordination(sign typc, sizc,placcmcnt, Channcl lcttcrs,with thcir intcrnal illumination and Nonc illumination, color, and/or font)is rcquircd for contcmporary appearancc,would havc an mulriple business centers signs. inappropriate appearance for this building.Panel signs have a more traditional, simplified lOb Multiple business centers shall use a single sign type appearance that is suited to the eclectic design of for all wall signs. the building and is consistent with the signs installed on the buildings to the east and west. 9b Channel lettering (mounted on a raceway or Sign types on adjacent parcels to the east and west individual letters) is preferred to cabinet signs are largely limited to panel type. The Three because cabinet signs tend to appear less integrated Notch'd Grill building, located on a separate parcel with the building. Channel letters overlay the wall but adjoining the west end of the building under material and allow the structure of the building to review,has a panel sign on the front(south) "read through" with less interruption. This results in elevation. The irregular elevations of the building a more coordinated overall appearance. under review will require flexibility in sign size/shape. The panel type sign is better suited to accommodatc thc varying sizcs&sign shapcs needed to accommodate those elevations. Illumination Sa When illumination is required, the preferred solution The external illumination proposed far the Sam's Sam's Hot Do�Stand sign: is to extcrnally illuminatc thc sign—in othcr words, sign is appropriate for the sign typc,the building, Revise the sign drawing to to shine a light on the sign. External illuminarion is and this area of Crozet.A linear fluorescent fixture indicate the fluorescent bulb preferred because it allows consistency with the is proposed across the top of the Sam's Hot Dog wattage,white fixture color and daytime image of the sign. External lighting appears Stand sign. The applicant has stated the bulb use of the optional white cutoff to the viewer as reflected light and allows the focus wattage will be less than 35 watts, avoiding the full visor. of the sign to be the original overall shape, color and cutoff requirement,the fixture housing will be complete design of the sign. Internal lighting white,and the optional aluminum cutoff visor will Comprehensive Si,gn Criteria: produces a fragmented, rather than unified, sign be used. The sign drawing has not been revised to Revise the criteria to indicate all image at night compared to external lighting and indicate this. Including criteria to ensure a sign lighting is to be an external may project light that is distracting to the viewer. consistent appearance far light fixtures throughout linear fluorescent fixture with a the building would be appropriate. white finish and white cutoff visor located at the top of the sign. 3 REF GUIDELINE ISSUE RECOMMENDATION Color lOc Comparibility among signs must bc maintaincd Thc applicant is proposing a palcttc of fivc colors Rcvisc thc critcria to limit thc through color ar font and typefacc scicction. (including the white background)far thc signs on total numbcr of colors for the building,which exceeds the guidelines individual signs to three and to 4e The use of three colors or fewer is more appropriate recommendation. Limiting the total number of require a green or black border for signs in the Entrance Corridor. Black and white colors to three or fewer,out of that palette,for an for all signs. are counted as colors. Additional colors may be individual sign would be appropriate,but is not approved if they contribute to a balanced and unified addressed. sign design. The three colors proposed for the Sam's Hot Dog Stand sign have an appropriate appearance.The applicant is proposing a white background and green border for the Sam's Hot Dog Stand sign panel. The proposed comprehensive sign criteria call for white backgrounds for all signs providing a more coordinated overall appearance;however, they do not address the need for a sign border. The border gives the panel sign type a more finished appearance and could allow for a more coordinated appearance with future signs. Location&Size 1 Od Signs must be placed on the building in a manner The proposed location of the Sam's Hot Dog Stand Comprehensive Sign Criteria: that establishes a unified appearance. sign on the wall above the canopy has an Revise the proposed criteria to appropriate appearance.The applicant provided indicate signs may be located 9a Wall signs shall be integrated with the architecture of photos(at end of report) showing the proposed above or beside doors and the building and the placement of such signs should locations for future signs. Staff has identified other windows on the main building, not obscure architectural features or details, traditional sign locations on each elevation that or above the canopy of the rear including but not limited to cornices,windows, could be added to the proposal without addition, spaced to avoid a columns,pilasters and paneling. overcrowding the sign areas or building cluttered appearance. arohitecture. Revising the sign criteria to indicate signs may be located above or beside doors and windows on the main building or above the canopy of the rear addition would be appropriate and would avoid the need to return to the ARB later with proposed updates to the approved criteria. Wall Signs 9d The size of a wall sign shall be coordinated with the The Sam's Hot Dog Stand sign is sized to allow Comprehensive Sign Criteria: size of the architectural element on which it is the wall behind to show, acting as a frame. Revise the proposed criteria to placed. The sign should not overcrowd the The proposed comprehensive sign criteria do not indicate all signs are to be sized architectural element,the wall,or thc sign area. address the need to have the sign size coordinate so the visible wall area behind 4 REF GUIDELINE ISSUE RECOMMENDATION with the size of the architectural element to which frames it on all sides. it is attached. Revising the proposed criteria to indicate all signs are to be sized so that visible wall area remains on all sides would be appropriate. Summary of Recommendations: Staff recommends the following as the primary points of discussion: 1. Proposed sign type, colors and locations. 2. Proposed illumination type. Staff recommends approval of the Certificate of Appropriateness for the Sam's Hot Dog Stand sign with the following conditions: 1. Revise the sign drawing to indicate the fluorescent bulb wattage,the white fixture color and the use of the optional white cutoff visor. Staff recommends approval of the following Comprehensive Sign Criteria for 5784/5786 Three Notch'd Road,revised as per staff recommendations outlined in the analysis section of this report,as follows.Proposed additions to the criteria are highlighted yellow. SIGN FEATURE PROPOSED CONDITION Notes SIGN TYPE Panel LETTER COLOR Red,Green,Black,Purple, Total number of sign colors,including background color,limited to three per individual sign PANEL BACKGROUND COLOR White SIZE LIMITATIONS All signs are to be sized so the visible wall area behind frames it on all sides. LOCATION(S) Located above or beside doors and windows on the main building or above the canopy of the rear addition,spaced to avoid a cluttered appearance. MOUNTING DETAILS Direct to wall LOGO/GRAPHICS DETAILS Allowed,integrated with text All signs to have a green or black barder Logo/graphic colors limited to red,green,black or purple. ILLUMINATION DETAILS External or none Lighting to be a linear fluorescent fixture with a white finish and white cutoff visor located at the top of the sign. TEXT No limits other than standard guidelines LETTER TYPE/FONT No limits other than standard guidelines MATERIALS No limits other than standard guidelines 5 �~� ------- -- --- --_ -------- K: __.- --..�-.- - -� •-=�-_� ...,�a:��;:�`,�' •r• ._.._. .. _,. --- ..�_..,.-_.... .�.._�.._._.�_ _..n._ , ;;�,.,a:�� .. . . .. ��g� . '��'`;::r��,,��'��`•a: :;� , . �-�� r,::� .- �x �:` �:.. Sign - :.:�":xjf'...>�. Y „� � _ `.`ki'�:?.e:.��;�y�ti:r'�. �� - �;�.�� }'�� _ r, . s� ;� �'� � - -- t• ,f �. - . � i+{,�� _ .. . :�.,..�,---... ..--�..f_....__. ��-� .�� -�-•—-� ----::__....�-�,...., � — ��-�--'~- ,.._.,..__- , •. _.�_. ....__. .._�:. -- ..._ ..-.��-...:� - .--.. . . � . .._. .. . ... .. ��;',., -` �. _ �• ' . . . . : , . . . . --- � ,� .. � .. . . . . _ �wwr`.- � . .,.-,..,�,,,,q.a _ . � _ __ '_ _ _ - - — _ _- ' _ — ' __ ' . ... . -. 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': --- r:s,: - ' Cl', _ :.'N� _ '�Sz:'��.. , . .. .. . .. . . . . ..:... , , �.:z ,:,• . .:�:�� --- :,,�N'r ��,.:?• � - - - - - ,,_, ;;.. ...:: - � -' ..:.•.....:.:, . . . . r.,.-�-::.� -,.4 .. ;.1��.. , , _ , ... �. � .:�,;�: _...-:. - -- - . .. . -_. . .. .. ,.:- :.- .. - - _ �'� - •-a• - - -- -.7 - -af.. _ -,x.t '�a.r�� - Rear Addition(5784 Three Notch'd Rd.): Front(south)Elevation Applicant's Suggested Sign Locations 10 ARCHITECTURAL REVIEW BOARD STAFF REPORT Pro'ect#/Name ARB-2012-114: Sam's Hot Do Stand Si n and Com rehensive Si n Review for 5784/5786 Three Notch'd Road Review T e Certificate of Appropriateness for a Sign and Comprehensive Sign Review Parcel Identification Tax Ma 56A2, Section 1,Parce127 Location 5786 Three Notch'd Road,on the north side of Route 240 approximately 250' east of the intersection with Railroad Avenue Zoned Downtown Crozet District(DCD),Entrance Corridar(EC) Owner/A licant Olde Towne Shoppe,LLGJeff Mahan(Sam's Hot Dog Stand) Ma isterial District White Hall Proposal To establish comprehensive criteria for signs for the building at 5784/5786 Three Notch'd Road and to install a Sam's Hot Dog Stand wall sign. Context/Visibility This section of the Corridor is characterized by older commercial development predating the establishment of the Entrance Corridor. The proposed Sam's Hot Dog Stand sign is only expected to be visible for a distance of about 200' going west on Route 240 from the intersection with Railroad Avenue. The other sign locations on the building are expected to be more visible. ARB Meetin Date October 15,2012 Staff Contact Brent Nelson Project History • There is no previous ARB history for the parcel and building under review. 1 DETAILS OF THE PROPOSED SAM'S HOT DOG STAND WALL SIGN T e Panel Materials Aluminum&vinyl Location West elevation of the rear addition,on the wall above the canopy and lease area. Overall si n size 2' 0"(t)x 16' 0"(w) Text SAM'S HOT DOG STAND Colors Text SAM'S HOT DOG STAND: Red PMS 187 SAM'S STAND: Green PMS 348 HOT DOG: Red PMS 187 Gra hic Hot dog shape(with the text HOT DOG)inside a circular shape(with the text SAM'S STAND) Illumination External, fluorescent COMPREHENSIVE SIGN CRITERIA The table below contains proposed sign criteria for any signs to be located on the building at 5784/5786 Three Notch'd Road that are visible from the Route 250E Entrance Corridor. SIGN FEATURE PROPOSED CONDITION SIGN TYPE Panel LETTER COLOR Red, Green,Black,Purple PANEL BACKGROUND COLOR White SIZE LIMITATIONS Consistent with existing signs and zoning ordinance requirements LOCATION(S) As shown on photo rendering submitted MOUNTING DETAILS Direct to wall LOGO/GRAPHICS DETAILS Allowed, integrated with text ILLUMINATION DETAILS External or none TEXT No limits other than standard guidelines LETTER TYPE/FONT No limits other than standard guidelines MATERIALS No limits other than standard guidelines 2 ANALYSIS: This table provides an analysis of how the proposed comprehensive sign criteria meet the EC Guidelines for a Multiple Business Center and how the Sam's Hot Dog Stand sign proposal meets those criteria. REF GUIDELINE ISSUE RECOMMENDATION 10 Wall Signs For Multiple Business Centers Si n T e 10 Coordination(sign typc, sizc,placcmcnt, Channcl lcttcrs,with thcir intcrnal illumination and Nonc illumination, color, and/or font)is rcquircd for contcmporary appearancc,would havc an mulriple business centers signs. inappropriate appearance for this building.Panel signs have a more traditional, simplified lOb Multiple business centers shall use a single sign type appearance that is suited to the eclectic design of for all wall signs. the building and is consistent with the signs installed on the buildings to the east and west. 9b Channel lettering (mounted on a raceway or Sign types on adjacent parcels to the east and west individual letters) is preferred to cabinet signs are largely limited to panel type. The Three because cabinet signs tend to appear less integrated Notch'd Grill building, located on a separate parcel with the building. Channel letters overlay the wall but adjoining the west end of the building under material and allow the structure of the building to review,has a panel sign on the front(south) "read through" with less interruption. This results in elevation. The irregular elevations of the building a more coordinated overall appearance. under review will require flexibility in sign size/shape. The panel type sign is better suited to accommodatc thc varying sizcs&sign shapcs needed to accommodate those elevations. Illumination Sa When illumination is required, the preferred solution The external illumination proposed far the Sam's Sam's Hot Do�Stand sign: is to extcrnally illuminatc thc sign—in othcr words, sign is appropriate for the sign typc,the building, Revise the sign drawing to to shine a light on the sign. External illuminarion is and this area of Crozet.A linear fluorescent fixture indicate the fluorescent bulb preferred because it allows consistency with the is proposed across the top of the Sam's Hot Dog wattage,white fixture color and daytime image of the sign. External lighting appears Stand sign. The applicant has stated the bulb use of the optional white cutoff to the viewer as reflected light and allows the focus wattage will be less than 35 watts, avoiding the full visor. of the sign to be the original overall shape, color and cutoff requirement,the fixture housing will be complete design of the sign. Internal lighting white,and the optional aluminum cutoff visor will Comprehensive Si,gn Criteria: produces a fragmented, rather than unified, sign be used. The sign drawing has not been revised to Revise the criteria to indicate all image at night compared to external lighting and indicate this. Including criteria to ensure a sign lighting is to be an external may project light that is distracting to the viewer. consistent appearance far light fixtures throughout linear fluorescent fixture with a the building would be appropriate. white finish and white cutoff visor located at the top of the sign. 3 REF GUIDELINE ISSUE RECOMMENDATION Color lOc Comparibility among signs must bc maintaincd Thc applicant is proposing a palcttc of fivc colors Rcvisc thc critcria to limit thc through color ar font and typefacc scicction. (including the white background)far thc signs on total numbcr of colors for the building,which exceeds the guidelines individual signs to three and to 4e The use of three colors or fewer is more appropriate recommendation. Limiting the total number of require a green or black border for signs in the Entrance Corridor. Black and white colors to three or fewer,out of that palette,for an for all signs. are counted as colors. Additional colors may be individual sign would be appropriate,but is not approved if they contribute to a balanced and unified addressed. sign design. The three colors proposed for the Sam's Hot Dog Stand sign have an appropriate appearance.The applicant is proposing a white background and green border for the Sam's Hot Dog Stand sign panel. The proposed comprehensive sign criteria call for white backgrounds for all signs providing a more coordinated overall appearance;however, they do not address the need for a sign border. The border gives the panel sign type a more finished appearance and could allow for a more coordinated appearance with future signs. Location&Size 1 Od Signs must be placed on the building in a manner The proposed location of the Sam's Hot Dog Stand Comprehensive Sign Criteria: that establishes a unified appearance. sign on the wall above the canopy has an Revise the proposed criteria to appropriate appearance.The applicant provided indicate signs may be located 9a Wall signs shall be integrated with the architecture of photos(at end of report) showing the proposed above or beside doors and the building and the placement of such signs should locations for future signs. Staff has identified other windows on the main building, not obscure architectural features or details, traditional sign locations on each elevation that or above the canopy of the rear including but not limited to cornices,windows, could be added to the proposal without addition, spaced to avoid a columns,pilasters and paneling. overcrowding the sign areas or building cluttered appearance. arohitecture. Revising the sign criteria to indicate signs may be located above or beside doors and windows on the main building or above the canopy of the rear addition would be appropriate and would avoid the need to return to the ARB later with proposed updates to the approved criteria. Wall Signs 9d The size of a wall sign shall be coordinated with the The Sam's Hot Dog Stand sign is sized to allow Comprehensive Sign Criteria: size of the architectural element on which it is the wall behind to show, acting as a frame. Revise the proposed criteria to placed. The sign should not overcrowd the The proposed comprehensive sign criteria do not indicate all signs are to be sized architectural element,the wall,or thc sign area. address the need to have the sign size coordinate so the visible wall area behind 4 REF GUIDELINE ISSUE RECOMMENDATION with the size of the architectural element to which frames it on all sides. it is attached. Revising the proposed criteria to indicate all signs are to be sized so that visible wall area remains on all sides would be appropriate. Summary of Recommendations: Staff recommends the following as the primary points of discussion: 1. Proposed sign type, colors and locations. 2. Proposed illumination type. Staff recommends approval of the Certificate of Appropriateness for the Sam's Hot Dog Stand sign with the following conditions: 1. Revise the sign drawing to indicate the fluorescent bulb wattage,the white fixture color and the use of the optional white cutoff visor. Staff recommends approval of the following Comprehensive Sign Criteria for 5784/5786 Three Notch'd Road,revised as per staff recommendations outlined in the analysis section of this report,as follows.Proposed additions to the criteria are highlighted yellow. SIGN FEATURE PROPOSED CONDITION Notes SIGN TYPE Panel LETTER COLOR Red,Green,Black,Purple, Total number of sign colors,including background color,limited to three per individual sign PANEL BACKGROUND COLOR White SIZE LIMITATIONS All signs are to be sized so the visible wall area behind frames it on all sides. LOCATION(S) Located above or beside doors and windows on the main building or above the canopy of the rear addition,spaced to avoid a cluttered appearance. MOUNTING DETAILS Direct to wall LOGO/GRAPHICS DETAILS Allowed,integrated with text All signs to have a green or black barder Logo/graphic colors limited to red,green,black or purple. ILLUMINATION DETAILS External or none Lighting to be a linear fluorescent fixture with a white finish and white cutoff visor located at the top of the sign. 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': --- r:s,: - ' Cl', _ :.'N� _ '�Sz:'��.. , . .. .. . .. . . . . ..:... , , �.:z ,:,• . .:�:�� --- :,,�N'r ��,.:?• � - - - - - ,,_, ;;.. ...:: - � -' ..:.•.....:.:, . . . . r.,.-�-::.� -,.4 .. ;.1��.. , , _ , ... �. � .:�,;�: _...-:. - -- - . .. . -_. . .. .. ,.:- :.- .. - - _ �'� - •-a• - - -- -.7 - -af.. _ -,x.t '�a.r�� - Rear Addition(5784 Three Notch'd Rd.): Front(south)Elevation Applicant's Suggested Sign Locations 10 ARCHITECTURAL REVIEW BOARD STAFF REPORT Pro'ect#/Name ARB-2012-114: Sam's Hot Do Stand Si n and Com rehensive Si n Review for 5784/5786 Three Notch'd Road Review T e Certificate of Appropriateness for a Sign and Comprehensive Sign Review Parcel Identification Tax Ma 56A2, Section 1,Parce127 Location 5786 Three Notch'd Road,on the north side of Route 240 approximately 250' east of the intersection with Railroad Avenue Zoned Downtown Crozet District(DCD),Entrance Corridar(EC) Owner/A licant Olde Towne Shoppe,LLGJeff Mahan(Sam's Hot Dog Stand) Ma isterial District White Hall Proposal To establish comprehensive criteria for signs for the building at 5784/5786 Three Notch'd Road and to install a Sam's Hot Dog Stand wall sign. Context/Visibility This section of the Corridor is characterized by older commercial development predating the establishment of the Entrance Corridor. The proposed Sam's Hot Dog Stand sign is only expected to be visible for a distance of about 200' going west on Route 240 from the intersection with Railroad Avenue. The other sign locations on the building are expected to be more visible. ARB Meetin Date October 15,2012 Staff Contact Brent Nelson Project History • There is no previous ARB history for the parcel and building under review. 1 DETAILS OF THE PROPOSED SAM'S HOT DOG STAND WALL SIGN T e Panel Materials Aluminum&vinyl Location West elevation of the rear addition,on the wall above the canopy and lease area. Overall si n size 2' 0"(t)x 16' 0"(w) Text SAM'S HOT DOG STAND Colors Text SAM'S HOT DOG STAND: Red PMS 187 SAM'S STAND: Green PMS 348 HOT DOG: Red PMS 187 Gra hic Hot dog shape(with the text HOT DOG)inside a circular shape(with the text SAM'S STAND) Illumination External, fluorescent COMPREHENSIVE SIGN CRITERIA The table below contains proposed sign criteria for any signs to be located on the building at 5784/5786 Three Notch'd Road that are visible from the Route 250E Entrance Corridor. SIGN FEATURE PROPOSED CONDITION SIGN TYPE Panel LETTER COLOR Red, Green,Black,Purple PANEL BACKGROUND COLOR White SIZE LIMITATIONS Consistent with existing signs and zoning ordinance requirements LOCATION(S) As shown on photo rendering submitted MOUNTING DETAILS Direct to wall LOGO/GRAPHICS DETAILS Allowed, integrated with text ILLUMINATION DETAILS External or none TEXT No limits other than standard guidelines LETTER TYPE/FONT No limits other than standard guidelines MATERIALS No limits other than standard guidelines 2 ANALYSIS: This table provides an analysis of how the proposed comprehensive sign criteria meet the EC Guidelines for a Multiple Business Center and how the Sam's Hot Dog Stand sign proposal meets those criteria. REF GUIDELINE ISSUE RECOMMENDATION 10 Wall Signs For Multiple Business Centers Si n T e 10 Coordination(sign typc, sizc,placcmcnt, Channcl lcttcrs,with thcir intcrnal illumination and Nonc illumination, color, and/or font)is rcquircd for contcmporary appearancc,would havc an mulriple business centers signs. inappropriate appearance for this building.Panel signs have a more traditional, simplified lOb Multiple business centers shall use a single sign type appearance that is suited to the eclectic design of for all wall signs. the building and is consistent with the signs installed on the buildings to the east and west. 9b Channel lettering (mounted on a raceway or Sign types on adjacent parcels to the east and west individual letters) is preferred to cabinet signs are largely limited to panel type. The Three because cabinet signs tend to appear less integrated Notch'd Grill building, located on a separate parcel with the building. Channel letters overlay the wall but adjoining the west end of the building under material and allow the structure of the building to review,has a panel sign on the front(south) "read through" with less interruption. This results in elevation. The irregular elevations of the building a more coordinated overall appearance. under review will require flexibility in sign size/shape. The panel type sign is better suited to accommodatc thc varying sizcs&sign shapcs needed to accommodate those elevations. Illumination Sa When illumination is required, the preferred solution The external illumination proposed far the Sam's Sam's Hot Do�Stand sign: is to extcrnally illuminatc thc sign—in othcr words, sign is appropriate for the sign typc,the building, Revise the sign drawing to to shine a light on the sign. External illuminarion is and this area of Crozet.A linear fluorescent fixture indicate the fluorescent bulb preferred because it allows consistency with the is proposed across the top of the Sam's Hot Dog wattage,white fixture color and daytime image of the sign. External lighting appears Stand sign. The applicant has stated the bulb use of the optional white cutoff to the viewer as reflected light and allows the focus wattage will be less than 35 watts, avoiding the full visor. of the sign to be the original overall shape, color and cutoff requirement,the fixture housing will be complete design of the sign. Internal lighting white,and the optional aluminum cutoff visor will Comprehensive Si,gn Criteria: produces a fragmented, rather than unified, sign be used. The sign drawing has not been revised to Revise the criteria to indicate all image at night compared to external lighting and indicate this. Including criteria to ensure a sign lighting is to be an external may project light that is distracting to the viewer. consistent appearance far light fixtures throughout linear fluorescent fixture with a the building would be appropriate. white finish and white cutoff visor located at the top of the sign. 3 REF GUIDELINE ISSUE RECOMMENDATION Color lOc Comparibility among signs must bc maintaincd Thc applicant is proposing a palcttc of fivc colors Rcvisc thc critcria to limit thc through color ar font and typefacc scicction. (including the white background)far thc signs on total numbcr of colors for the building,which exceeds the guidelines individual signs to three and to 4e The use of three colors or fewer is more appropriate recommendation. Limiting the total number of require a green or black border for signs in the Entrance Corridor. Black and white colors to three or fewer,out of that palette,for an for all signs. are counted as colors. Additional colors may be individual sign would be appropriate,but is not approved if they contribute to a balanced and unified addressed. sign design. The three colors proposed for the Sam's Hot Dog Stand sign have an appropriate appearance.The applicant is proposing a white background and green border for the Sam's Hot Dog Stand sign panel. The proposed comprehensive sign criteria call for white backgrounds for all signs providing a more coordinated overall appearance;however, they do not address the need for a sign border. The border gives the panel sign type a more finished appearance and could allow for a more coordinated appearance with future signs. Location&Size 1 Od Signs must be placed on the building in a manner The proposed location of the Sam's Hot Dog Stand Comprehensive Sign Criteria: that establishes a unified appearance. sign on the wall above the canopy has an Revise the proposed criteria to appropriate appearance.The applicant provided indicate signs may be located 9a Wall signs shall be integrated with the architecture of photos(at end of report) showing the proposed above or beside doors and the building and the placement of such signs should locations for future signs. Staff has identified other windows on the main building, not obscure architectural features or details, traditional sign locations on each elevation that or above the canopy of the rear including but not limited to cornices,windows, could be added to the proposal without addition, spaced to avoid a columns,pilasters and paneling. overcrowding the sign areas or building cluttered appearance. arohitecture. Revising the sign criteria to indicate signs may be located above or beside doors and windows on the main building or above the canopy of the rear addition would be appropriate and would avoid the need to return to the ARB later with proposed updates to the approved criteria. Wall Signs 9d The size of a wall sign shall be coordinated with the The Sam's Hot Dog Stand sign is sized to allow Comprehensive Sign Criteria: size of the architectural element on which it is the wall behind to show, acting as a frame. Revise the proposed criteria to placed. The sign should not overcrowd the The proposed comprehensive sign criteria do not indicate all signs are to be sized architectural element,the wall,or thc sign area. address the need to have the sign size coordinate so the visible wall area behind 4 REF GUIDELINE ISSUE RECOMMENDATION with the size of the architectural element to which frames it on all sides. it is attached. Revising the proposed criteria to indicate all signs are to be sized so that visible wall area remains on all sides would be appropriate. Summary of Recommendations: Staff recommends the following as the primary points of discussion: 1. Proposed sign type, colors and locations. 2. Proposed illumination type. Staff recommends approval of the Certificate of Appropriateness for the Sam's Hot Dog Stand sign with the following conditions: 1. Revise the sign drawing to indicate the fluorescent bulb wattage,the white fixture color and the use of the optional white cutoff visor. Staff recommends approval of the following Comprehensive Sign Criteria for 5784/5786 Three Notch'd Road,revised as per staff recommendations outlined in the analysis section of this report,as follows.Proposed additions to the criteria are highlighted yellow. SIGN FEATURE PROPOSED CONDITION Notes SIGN TYPE Panel LETTER COLOR Red,Green,Black,Purple, Total number of sign colors,including background color,limited to three per individual sign PANEL BACKGROUND COLOR White SIZE LIMITATIONS All signs are to be sized so the visible wall area behind frames it on all sides. LOCATION(S) Located above or beside doors and windows on the main building or above the canopy of the rear addition,spaced to avoid a cluttered appearance. MOUNTING DETAILS Direct to wall LOGO/GRAPHICS DETAILS Allowed,integrated with text All signs to have a green or black barder Logo/graphic colors limited to red,green,black or purple. ILLUMINATION DETAILS External or none Lighting to be a linear fluorescent fixture with a white finish and white cutoff visor located at the top of the sign. 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': --- r:s,: - ' Cl', _ :.'N� _ '�Sz:'��.. , . .. .. . .. . . . . ..:... , , �.:z ,:,• . .:�:�� --- :,,�N'r ��,.:?• � - - - - - ,,_, ;;.. ...:: - � -' ..:.•.....:.:, . . . . r.,.-�-::.� -,.4 .. ;.1��.. , , _ , ... �. � .:�,;�: _...-:. - -- - . .. . -_. . .. .. ,.:- :.- .. - - _ �'� - •-a• - - -- -.7 - -af.. _ -,x.t '�a.r�� - Rear Addition(5784 Three Notch'd Rd.): Front(south)Elevation Applicant's Suggested Sign Locations 10 ARCHITECTURAL REVIEW BOARD STAFF REPORT Pro'ect#/Name ARB-2012-114: Sam's Hot Do Stand Si n and Com rehensive Si n Review for 5784/5786 Three Notch'd Road Review T e Certificate of Appropriateness for a Sign and Comprehensive Sign Review Parcel Identification Tax Ma 56A2, Section 1,Parce127 Location 5786 Three Notch'd Road,on the north side of Route 240 approximately 250' east of the intersection with Railroad Avenue Zoned Downtown Crozet District(DCD),Entrance Corridar(EC) Owner/A licant Olde Towne Shoppe,LLGJeff Mahan(Sam's Hot Dog Stand) Ma isterial District White Hall Proposal To establish comprehensive criteria for signs for the building at 5784/5786 Three Notch'd Road and to install a Sam's Hot Dog Stand wall sign. Context/Visibility This section of the Corridor is characterized by older commercial development predating the establishment of the Entrance Corridor. The proposed Sam's Hot Dog Stand sign is only expected to be visible for a distance of about 200' going west on Route 240 from the intersection with Railroad Avenue. The other sign locations on the building are expected to be more visible. ARB Meetin Date October 15,2012 Staff Contact Brent Nelson Project History • There is no previous ARB history for the parcel and building under review. 1 DETAILS OF THE PROPOSED SAM'S HOT DOG STAND WALL SIGN T e Panel Materials Aluminum&vinyl Location West elevation of the rear addition,on the wall above the canopy and lease area. Overall si n size 2' 0"(t)x 16' 0"(w) Text SAM'S HOT DOG STAND Colors Text SAM'S HOT DOG STAND: Red PMS 187 SAM'S STAND: Green PMS 348 HOT DOG: Red PMS 187 Gra hic Hot dog shape(with the text HOT DOG)inside a circular shape(with the text SAM'S STAND) Illumination External, fluorescent COMPREHENSIVE SIGN CRITERIA The table below contains proposed sign criteria for any signs to be located on the building at 5784/5786 Three Notch'd Road that are visible from the Route 250E Entrance Corridor. SIGN FEATURE PROPOSED CONDITION SIGN TYPE Panel LETTER COLOR Red, Green,Black,Purple PANEL BACKGROUND COLOR White SIZE LIMITATIONS Consistent with existing signs and zoning ordinance requirements LOCATION(S) As shown on photo rendering submitted MOUNTING DETAILS Direct to wall LOGO/GRAPHICS DETAILS Allowed, integrated with text ILLUMINATION DETAILS External or none TEXT No limits other than standard guidelines LETTER TYPE/FONT No limits other than standard guidelines MATERIALS No limits other than standard guidelines 2 ANALYSIS: This table provides an analysis of how the proposed comprehensive sign criteria meet the EC Guidelines for a Multiple Business Center and how the Sam's Hot Dog Stand sign proposal meets those criteria. REF GUIDELINE ISSUE RECOMMENDATION 10 Wall Signs For Multiple Business Centers Si n T e 10 Coordination(sign typc, sizc,placcmcnt, Channcl lcttcrs,with thcir intcrnal illumination and Nonc illumination, color, and/or font)is rcquircd for contcmporary appearancc,would havc an mulriple business centers signs. inappropriate appearance for this building.Panel signs have a more traditional, simplified lOb Multiple business centers shall use a single sign type appearance that is suited to the eclectic design of for all wall signs. the building and is consistent with the signs installed on the buildings to the east and west. 9b Channel lettering (mounted on a raceway or Sign types on adjacent parcels to the east and west individual letters) is preferred to cabinet signs are largely limited to panel type. The Three because cabinet signs tend to appear less integrated Notch'd Grill building, located on a separate parcel with the building. Channel letters overlay the wall but adjoining the west end of the building under material and allow the structure of the building to review,has a panel sign on the front(south) "read through" with less interruption. This results in elevation. The irregular elevations of the building a more coordinated overall appearance. under review will require flexibility in sign size/shape. The panel type sign is better suited to accommodatc thc varying sizcs&sign shapcs needed to accommodate those elevations. Illumination Sa When illumination is required, the preferred solution The external illumination proposed far the Sam's Sam's Hot Do�Stand sign: is to extcrnally illuminatc thc sign—in othcr words, sign is appropriate for the sign typc,the building, Revise the sign drawing to to shine a light on the sign. External illuminarion is and this area of Crozet.A linear fluorescent fixture indicate the fluorescent bulb preferred because it allows consistency with the is proposed across the top of the Sam's Hot Dog wattage,white fixture color and daytime image of the sign. External lighting appears Stand sign. The applicant has stated the bulb use of the optional white cutoff to the viewer as reflected light and allows the focus wattage will be less than 35 watts, avoiding the full visor. of the sign to be the original overall shape, color and cutoff requirement,the fixture housing will be complete design of the sign. Internal lighting white,and the optional aluminum cutoff visor will Comprehensive Si,gn Criteria: produces a fragmented, rather than unified, sign be used. The sign drawing has not been revised to Revise the criteria to indicate all image at night compared to external lighting and indicate this. Including criteria to ensure a sign lighting is to be an external may project light that is distracting to the viewer. consistent appearance far light fixtures throughout linear fluorescent fixture with a the building would be appropriate. white finish and white cutoff visor located at the top of the sign. 3 REF GUIDELINE ISSUE RECOMMENDATION Color lOc Comparibility among signs must bc maintaincd Thc applicant is proposing a palcttc of fivc colors Rcvisc thc critcria to limit thc through color ar font and typefacc scicction. (including the white background)far thc signs on total numbcr of colors for the building,which exceeds the guidelines individual signs to three and to 4e The use of three colors or fewer is more appropriate recommendation. Limiting the total number of require a green or black border for signs in the Entrance Corridor. Black and white colors to three or fewer,out of that palette,for an for all signs. are counted as colors. Additional colors may be individual sign would be appropriate,but is not approved if they contribute to a balanced and unified addressed. sign design. The three colors proposed for the Sam's Hot Dog Stand sign have an appropriate appearance.The applicant is proposing a white background and green border for the Sam's Hot Dog Stand sign panel. The proposed comprehensive sign criteria call for white backgrounds for all signs providing a more coordinated overall appearance;however, they do not address the need for a sign border. The border gives the panel sign type a more finished appearance and could allow for a more coordinated appearance with future signs. Location&Size 1 Od Signs must be placed on the building in a manner The proposed location of the Sam's Hot Dog Stand Comprehensive Sign Criteria: that establishes a unified appearance. sign on the wall above the canopy has an Revise the proposed criteria to appropriate appearance.The applicant provided indicate signs may be located 9a Wall signs shall be integrated with the architecture of photos(at end of report) showing the proposed above or beside doors and the building and the placement of such signs should locations for future signs. Staff has identified other windows on the main building, not obscure architectural features or details, traditional sign locations on each elevation that or above the canopy of the rear including but not limited to cornices,windows, could be added to the proposal without addition, spaced to avoid a columns,pilasters and paneling. overcrowding the sign areas or building cluttered appearance. arohitecture. Revising the sign criteria to indicate signs may be located above or beside doors and windows on the main building or above the canopy of the rear addition would be appropriate and would avoid the need to return to the ARB later with proposed updates to the approved criteria. Wall Signs 9d The size of a wall sign shall be coordinated with the The Sam's Hot Dog Stand sign is sized to allow Comprehensive Sign Criteria: size of the architectural element on which it is the wall behind to show, acting as a frame. Revise the proposed criteria to placed. The sign should not overcrowd the The proposed comprehensive sign criteria do not indicate all signs are to be sized architectural element,the wall,or thc sign area. address the need to have the sign size coordinate so the visible wall area behind 4 REF GUIDELINE ISSUE RECOMMENDATION with the size of the architectural element to which frames it on all sides. it is attached. Revising the proposed criteria to indicate all signs are to be sized so that visible wall area remains on all sides would be appropriate. Summary of Recommendations: Staff recommends the following as the primary points of discussion: 1. Proposed sign type, colors and locations. 2. Proposed illumination type. Staff recommends approval of the Certificate of Appropriateness for the Sam's Hot Dog Stand sign with the following conditions: 1. Revise the sign drawing to indicate the fluorescent bulb wattage,the white fixture color and the use of the optional white cutoff visor. Staff recommends approval of the following Comprehensive Sign Criteria for 5784/5786 Three Notch'd Road,revised as per staff recommendations outlined in the analysis section of this report,as follows.Proposed additions to the criteria are highlighted yellow. SIGN FEATURE PROPOSED CONDITION Notes SIGN TYPE Panel LETTER COLOR Red,Green,Black,Purple, Total number of sign colors,including background color,limited to three per individual sign PANEL BACKGROUND COLOR White SIZE LIMITATIONS All signs are to be sized so the visible wall area behind frames it on all sides. LOCATION(S) Located above or beside doors and windows on the main building or above the canopy of the rear addition,spaced to avoid a cluttered appearance. MOUNTING DETAILS Direct to wall LOGO/GRAPHICS DETAILS Allowed,integrated with text All signs to have a green or black barder Logo/graphic colors limited to red,green,black or purple. ILLUMINATION DETAILS External or none Lighting to be a linear fluorescent fixture with a white finish and white cutoff visor located at the top of the sign. 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': --- r:s,: - ' Cl', _ :.'N� _ '�Sz:'��.. , . .. .. . .. . . . . ..:... , , �.:z ,:,• . .:�:�� --- :,,�N'r ��,.:?• � - - - - - ,,_, ;;.. ...:: - � -' ..:.•.....:.:, . . . . r.,.-�-::.� -,.4 .. ;.1��.. , , _ , ... �. � .:�,;�: _...-:. - -- - . .. . -_. . .. .. ,.:- :.- .. - - _ �'� - •-a• - - -- -.7 - -af.. _ -,x.t '�a.r�� - Rear Addition(5784 Three Notch'd Rd.): Front(south)Elevation Applicant's Suggested Sign Locations 10 ARCHITECTURAL REVIEW BOARD STAFF REPORT Pro'ect#/Name ARB-2012-114: Sam's Hot Do Stand Si n and Com rehensive Si n Review for 5784/5786 Three Notch'd Road Review T e Certificate of Appropriateness for a Sign and Comprehensive Sign Review Parcel Identification Tax Ma 56A2, Section 1,Parce127 Location 5786 Three Notch'd Road,on the north side of Route 240 approximately 250' east of the intersection with Railroad Avenue Zoned Downtown Crozet District(DCD),Entrance Corridar(EC) Owner/A licant Olde Towne Shoppe,LLGJeff Mahan(Sam's Hot Dog Stand) Ma isterial District White Hall Proposal To establish comprehensive criteria for signs for the building at 5784/5786 Three Notch'd Road and to install a Sam's Hot Dog Stand wall sign. Context/Visibility This section of the Corridor is characterized by older commercial development predating the establishment of the Entrance Corridor. The proposed Sam's Hot Dog Stand sign is only expected to be visible for a distance of about 200' going west on Route 240 from the intersection with Railroad Avenue. The other sign locations on the building are expected to be more visible. ARB Meetin Date October 15,2012 Staff Contact Brent Nelson Project History • There is no previous ARB history for the parcel and building under review. 1 DETAILS OF THE PROPOSED SAM'S HOT DOG STAND WALL SIGN T e Panel Materials Aluminum&vinyl Location West elevation of the rear addition,on the wall above the canopy and lease area. Overall si n size 2' 0"(t)x 16' 0"(w) Text SAM'S HOT DOG STAND Colors Text SAM'S HOT DOG STAND: Red PMS 187 SAM'S STAND: Green PMS 348 HOT DOG: Red PMS 187 Gra hic Hot dog shape(with the text HOT DOG)inside a circular shape(with the text SAM'S STAND) Illumination External, fluorescent COMPREHENSIVE SIGN CRITERIA The table below contains proposed sign criteria for any signs to be located on the building at 5784/5786 Three Notch'd Road that are visible from the Route 250E Entrance Corridor. SIGN FEATURE PROPOSED CONDITION SIGN TYPE Panel LETTER COLOR Red, Green,Black,Purple PANEL BACKGROUND COLOR White SIZE LIMITATIONS Consistent with existing signs and zoning ordinance requirements LOCATION(S) As shown on photo rendering submitted MOUNTING DETAILS Direct to wall LOGO/GRAPHICS DETAILS Allowed, integrated with text ILLUMINATION DETAILS External or none TEXT No limits other than standard guidelines LETTER TYPE/FONT No limits other than standard guidelines MATERIALS No limits other than standard guidelines 2 ANALYSIS: This table provides an analysis of how the proposed comprehensive sign criteria meet the EC Guidelines for a Multiple Business Center and how the Sam's Hot Dog Stand sign proposal meets those criteria. REF GUIDELINE ISSUE RECOMMENDATION 10 Wall Signs For Multiple Business Centers Si n T e 10 Coordination(sign typc, sizc,placcmcnt, Channcl lcttcrs,with thcir intcrnal illumination and Nonc illumination, color, and/or font)is rcquircd for contcmporary appearancc,would havc an mulriple business centers signs. inappropriate appearance for this building.Panel signs have a more traditional, simplified lOb Multiple business centers shall use a single sign type appearance that is suited to the eclectic design of for all wall signs. the building and is consistent with the signs installed on the buildings to the east and west. 9b Channel lettering (mounted on a raceway or Sign types on adjacent parcels to the east and west individual letters) is preferred to cabinet signs are largely limited to panel type. The Three because cabinet signs tend to appear less integrated Notch'd Grill building, located on a separate parcel with the building. Channel letters overlay the wall but adjoining the west end of the building under material and allow the structure of the building to review,has a panel sign on the front(south) "read through" with less interruption. This results in elevation. The irregular elevations of the building a more coordinated overall appearance. under review will require flexibility in sign size/shape. The panel type sign is better suited to accommodatc thc varying sizcs&sign shapcs needed to accommodate those elevations. Illumination Sa When illumination is required, the preferred solution The external illumination proposed far the Sam's Sam's Hot Do�Stand sign: is to extcrnally illuminatc thc sign—in othcr words, sign is appropriate for the sign typc,the building, Revise the sign drawing to to shine a light on the sign. External illuminarion is and this area of Crozet.A linear fluorescent fixture indicate the fluorescent bulb preferred because it allows consistency with the is proposed across the top of the Sam's Hot Dog wattage,white fixture color and daytime image of the sign. External lighting appears Stand sign. The applicant has stated the bulb use of the optional white cutoff to the viewer as reflected light and allows the focus wattage will be less than 35 watts, avoiding the full visor. of the sign to be the original overall shape, color and cutoff requirement,the fixture housing will be complete design of the sign. Internal lighting white,and the optional aluminum cutoff visor will Comprehensive Si,gn Criteria: produces a fragmented, rather than unified, sign be used. The sign drawing has not been revised to Revise the criteria to indicate all image at night compared to external lighting and indicate this. Including criteria to ensure a sign lighting is to be an external may project light that is distracting to the viewer. consistent appearance far light fixtures throughout linear fluorescent fixture with a the building would be appropriate. white finish and white cutoff visor located at the top of the sign. 3 REF GUIDELINE ISSUE RECOMMENDATION Color lOc Comparibility among signs must bc maintaincd Thc applicant is proposing a palcttc of fivc colors Rcvisc thc critcria to limit thc through color ar font and typefacc scicction. (including the white background)far thc signs on total numbcr of colors for the building,which exceeds the guidelines individual signs to three and to 4e The use of three colors or fewer is more appropriate recommendation. Limiting the total number of require a green or black border for signs in the Entrance Corridor. Black and white colors to three or fewer,out of that palette,for an for all signs. are counted as colors. Additional colors may be individual sign would be appropriate,but is not approved if they contribute to a balanced and unified addressed. sign design. The three colors proposed for the Sam's Hot Dog Stand sign have an appropriate appearance.The applicant is proposing a white background and green border for the Sam's Hot Dog Stand sign panel. The proposed comprehensive sign criteria call for white backgrounds for all signs providing a more coordinated overall appearance;however, they do not address the need for a sign border. The border gives the panel sign type a more finished appearance and could allow for a more coordinated appearance with future signs. Location&Size 1 Od Signs must be placed on the building in a manner The proposed location of the Sam's Hot Dog Stand Comprehensive Sign Criteria: that establishes a unified appearance. sign on the wall above the canopy has an Revise the proposed criteria to appropriate appearance.The applicant provided indicate signs may be located 9a Wall signs shall be integrated with the architecture of photos(at end of report) showing the proposed above or beside doors and the building and the placement of such signs should locations for future signs. Staff has identified other windows on the main building, not obscure architectural features or details, traditional sign locations on each elevation that or above the canopy of the rear including but not limited to cornices,windows, could be added to the proposal without addition, spaced to avoid a columns,pilasters and paneling. overcrowding the sign areas or building cluttered appearance. arohitecture. Revising the sign criteria to indicate signs may be located above or beside doors and windows on the main building or above the canopy of the rear addition would be appropriate and would avoid the need to return to the ARB later with proposed updates to the approved criteria. Wall Signs 9d The size of a wall sign shall be coordinated with the The Sam's Hot Dog Stand sign is sized to allow Comprehensive Sign Criteria: size of the architectural element on which it is the wall behind to show, acting as a frame. Revise the proposed criteria to placed. The sign should not overcrowd the The proposed comprehensive sign criteria do not indicate all signs are to be sized architectural element,the wall,or thc sign area. address the need to have the sign size coordinate so the visible wall area behind 4 REF GUIDELINE ISSUE RECOMMENDATION with the size of the architectural element to which frames it on all sides. it is attached. Revising the proposed criteria to indicate all signs are to be sized so that visible wall area remains on all sides would be appropriate. Summary of Recommendations: Staff recommends the following as the primary points of discussion: 1. Proposed sign type, colors and locations. 2. Proposed illumination type. Staff recommends approval of the Certificate of Appropriateness for the Sam's Hot Dog Stand sign with the following conditions: 1. Revise the sign drawing to indicate the fluorescent bulb wattage,the white fixture color and the use of the optional white cutoff visor. Staff recommends approval of the following Comprehensive Sign Criteria for 5784/5786 Three Notch'd Road,revised as per staff recommendations outlined in the analysis section of this report,as follows.Proposed additions to the criteria are highlighted yellow. SIGN FEATURE PROPOSED CONDITION Notes SIGN TYPE Panel LETTER COLOR Red,Green,Black,Purple, Total number of sign colors,including background color,limited to three per individual sign PANEL BACKGROUND COLOR White SIZE LIMITATIONS All signs are to be sized so the visible wall area behind frames it on all sides. LOCATION(S) Located above or beside doors and windows on the main building or above the canopy of the rear addition,spaced to avoid a cluttered appearance. MOUNTING DETAILS Direct to wall LOGO/GRAPHICS DETAILS Allowed,integrated with text All signs to have a green or black barder Logo/graphic colors limited to red,green,black or purple. ILLUMINATION DETAILS External or none Lighting to be a linear fluorescent fixture with a white finish and white cutoff visor located at the top of the sign. 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': --- r:s,: - ' Cl', _ :.'N� _ '�Sz:'��.. , . .. .. . .. . . . . ..:... , , �.:z ,:,• . .:�:�� --- :,,�N'r ��,.:?• � - - - - - ,,_, ;;.. ...:: - � -' ..:.•.....:.:, . . . . r.,.-�-::.� -,.4 .. ;.1��.. , , _ , ... �. � .:�,;�: _...-:. - -- - . .. . -_. . .. .. ,.:- :.- .. - - _ �'� - •-a• - - -- -.7 - -af.. _ -,x.t '�a.r�� - Rear Addition(5784 Three Notch'd Rd.): Front(south)Elevation Applicant's Suggested Sign Locations 10 ARCHITECTURAL REVIEW BOARD STAFF REPORT Pro'ect#/Name ARB-2012-114: Sam's Hot Do Stand Si n and Com rehensive Si n Review for 5784/5786 Three Notch'd Road Review T e Certificate of Appropriateness for a Sign and Comprehensive Sign Review Parcel Identification Tax Ma 56A2, Section 1,Parce127 Location 5786 Three Notch'd Road,on the north side of Route 240 approximately 250' east of the intersection with Railroad Avenue Zoned Downtown Crozet District(DCD),Entrance Corridar(EC) Owner/A licant Olde Towne Shoppe,LLGJeff Mahan(Sam's Hot Dog Stand) Ma isterial District White Hall Proposal To establish comprehensive criteria for signs for the building at 5784/5786 Three Notch'd Road and to install a Sam's Hot Dog Stand wall sign. Context/Visibility This section of the Corridor is characterized by older commercial development predating the establishment of the Entrance Corridor. The proposed Sam's Hot Dog Stand sign is only expected to be visible for a distance of about 200' going west on Route 240 from the intersection with Railroad Avenue. The other sign locations on the building are expected to be more visible. ARB Meetin Date October 15,2012 Staff Contact Brent Nelson Project History • There is no previous ARB history for the parcel and building under review. 1 DETAILS OF THE PROPOSED SAM'S HOT DOG STAND WALL SIGN T e Panel Materials Aluminum&vinyl Location West elevation of the rear addition,on the wall above the canopy and lease area. Overall si n size 2' 0"(t)x 16' 0"(w) Text SAM'S HOT DOG STAND Colors Text SAM'S HOT DOG STAND: Red PMS 187 SAM'S STAND: Green PMS 348 HOT DOG: Red PMS 187 Gra hic Hot dog shape(with the text HOT DOG)inside a circular shape(with the text SAM'S STAND) Illumination External, fluorescent COMPREHENSIVE SIGN CRITERIA The table below contains proposed sign criteria for any signs to be located on the building at 5784/5786 Three Notch'd Road that are visible from the Route 250E Entrance Corridor. SIGN FEATURE PROPOSED CONDITION SIGN TYPE Panel LETTER COLOR Red, Green,Black,Purple PANEL BACKGROUND COLOR White SIZE LIMITATIONS Consistent with existing signs and zoning ordinance requirements LOCATION(S) As shown on photo rendering submitted MOUNTING DETAILS Direct to wall LOGO/GRAPHICS DETAILS Allowed, integrated with text ILLUMINATION DETAILS External or none TEXT No limits other than standard guidelines LETTER TYPE/FONT No limits other than standard guidelines MATERIALS No limits other than standard guidelines 2 ANALYSIS: This table provides an analysis of how the proposed comprehensive sign criteria meet the EC Guidelines for a Multiple Business Center and how the Sam's Hot Dog Stand sign proposal meets those criteria. REF GUIDELINE ISSUE RECOMMENDATION 10 Wall Signs For Multiple Business Centers Si n T e 10 Coordination(sign typc, sizc,placcmcnt, Channcl lcttcrs,with thcir intcrnal illumination and Nonc illumination, color, and/or font)is rcquircd for contcmporary appearancc,would havc an mulriple business centers signs. inappropriate appearance for this building.Panel signs have a more traditional, simplified lOb Multiple business centers shall use a single sign type appearance that is suited to the eclectic design of for all wall signs. the building and is consistent with the signs installed on the buildings to the east and west. 9b Channel lettering (mounted on a raceway or Sign types on adjacent parcels to the east and west individual letters) is preferred to cabinet signs are largely limited to panel type. The Three because cabinet signs tend to appear less integrated Notch'd Grill building, located on a separate parcel with the building. Channel letters overlay the wall but adjoining the west end of the building under material and allow the structure of the building to review,has a panel sign on the front(south) "read through" with less interruption. This results in elevation. The irregular elevations of the building a more coordinated overall appearance. under review will require flexibility in sign size/shape. The panel type sign is better suited to accommodatc thc varying sizcs&sign shapcs needed to accommodate those elevations. Illumination Sa When illumination is required, the preferred solution The external illumination proposed far the Sam's Sam's Hot Do�Stand sign: is to extcrnally illuminatc thc sign—in othcr words, sign is appropriate for the sign typc,the building, Revise the sign drawing to to shine a light on the sign. External illuminarion is and this area of Crozet.A linear fluorescent fixture indicate the fluorescent bulb preferred because it allows consistency with the is proposed across the top of the Sam's Hot Dog wattage,white fixture color and daytime image of the sign. External lighting appears Stand sign. The applicant has stated the bulb use of the optional white cutoff to the viewer as reflected light and allows the focus wattage will be less than 35 watts, avoiding the full visor. of the sign to be the original overall shape, color and cutoff requirement,the fixture housing will be complete design of the sign. Internal lighting white,and the optional aluminum cutoff visor will Comprehensive Si,gn Criteria: produces a fragmented, rather than unified, sign be used. The sign drawing has not been revised to Revise the criteria to indicate all image at night compared to external lighting and indicate this. Including criteria to ensure a sign lighting is to be an external may project light that is distracting to the viewer. consistent appearance far light fixtures throughout linear fluorescent fixture with a the building would be appropriate. white finish and white cutoff visor located at the top of the sign. 3 REF GUIDELINE ISSUE RECOMMENDATION Color lOc Comparibility among signs must bc maintaincd Thc applicant is proposing a palcttc of fivc colors Rcvisc thc critcria to limit thc through color ar font and typefacc scicction. (including the white background)far thc signs on total numbcr of colors for the building,which exceeds the guidelines individual signs to three and to 4e The use of three colors or fewer is more appropriate recommendation. Limiting the total number of require a green or black border for signs in the Entrance Corridor. Black and white colors to three or fewer,out of that palette,for an for all signs. are counted as colors. Additional colors may be individual sign would be appropriate,but is not approved if they contribute to a balanced and unified addressed. sign design. The three colors proposed for the Sam's Hot Dog Stand sign have an appropriate appearance.The applicant is proposing a white background and green border for the Sam's Hot Dog Stand sign panel. The proposed comprehensive sign criteria call for white backgrounds for all signs providing a more coordinated overall appearance;however, they do not address the need for a sign border. The border gives the panel sign type a more finished appearance and could allow for a more coordinated appearance with future signs. Location&Size 1 Od Signs must be placed on the building in a manner The proposed location of the Sam's Hot Dog Stand Comprehensive Sign Criteria: that establishes a unified appearance. sign on the wall above the canopy has an Revise the proposed criteria to appropriate appearance.The applicant provided indicate signs may be located 9a Wall signs shall be integrated with the architecture of photos(at end of report) showing the proposed above or beside doors and the building and the placement of such signs should locations for future signs. Staff has identified other windows on the main building, not obscure architectural features or details, traditional sign locations on each elevation that or above the canopy of the rear including but not limited to cornices,windows, could be added to the proposal without addition, spaced to avoid a columns,pilasters and paneling. overcrowding the sign areas or building cluttered appearance. arohitecture. Revising the sign criteria to indicate signs may be located above or beside doors and windows on the main building or above the canopy of the rear addition would be appropriate and would avoid the need to return to the ARB later with proposed updates to the approved criteria. Wall Signs 9d The size of a wall sign shall be coordinated with the The Sam's Hot Dog Stand sign is sized to allow Comprehensive Sign Criteria: size of the architectural element on which it is the wall behind to show, acting as a frame. Revise the proposed criteria to placed. The sign should not overcrowd the The proposed comprehensive sign criteria do not indicate all signs are to be sized architectural element,the wall,or thc sign area. address the need to have the sign size coordinate so the visible wall area behind 4 REF GUIDELINE ISSUE RECOMMENDATION with the size of the architectural element to which frames it on all sides. it is attached. Revising the proposed criteria to indicate all signs are to be sized so that visible wall area remains on all sides would be appropriate. Summary of Recommendations: Staff recommends the following as the primary points of discussion: 1. Proposed sign type, colors and locations. 2. Proposed illumination type. Staff recommends approval of the Certificate of Appropriateness for the Sam's Hot Dog Stand sign with the following conditions: 1. Revise the sign drawing to indicate the fluorescent bulb wattage,the white fixture color and the use of the optional white cutoff visor. Staff recommends approval of the following Comprehensive Sign Criteria for 5784/5786 Three Notch'd Road,revised as per staff recommendations outlined in the analysis section of this report,as follows.Proposed additions to the criteria are highlighted yellow. SIGN FEATURE PROPOSED CONDITION Notes SIGN TYPE Panel LETTER COLOR Red,Green,Black,Purple, Total number of sign colors,including background color,limited to three per individual sign PANEL BACKGROUND COLOR White SIZE LIMITATIONS All signs are to be sized so the visible wall area behind frames it on all sides. LOCATION(S) Located above or beside doors and windows on the main building or above the canopy of the rear addition,spaced to avoid a cluttered appearance. MOUNTING DETAILS Direct to wall LOGO/GRAPHICS DETAILS Allowed,integrated with text All signs to have a green or black barder Logo/graphic colors limited to red,green,black or purple. ILLUMINATION DETAILS External or none Lighting to be a linear fluorescent fixture with a white finish and white cutoff visor located at the top of the sign. 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