HomeMy WebLinkAboutARB201300002 Review Comments Miscellaneous Submittal 2013-01-18Brent Nelson
From: Brent Nelson
Sent: Friday, January 18, 2013 10:54 AM
To: 'cbyrd @gropen.com'
Subject: ARB 13 -2, Portico Church Signs, ARB Staff Comments
Importance: High
Caitlin - I have completed my review of the above -noted sign proposal. The following issues, based on
established Architectural Review Board (ARB) Sign Guidelines, have been identified. These issues would need
to be adequately addressed for an administrative, staff approval.
Sign Scale, Proportion & Location:
The ARB Sign Guidelines state:
"Wall signs shall be integrated with the architecture of the building and the placement of such signs should not
obscure architectural features or details, including but not limited to cornices, windows, columns, pilasters and
paneling.... The size of a wall sign shall be coordinated with the size of the architectural element on which it is
placed. The sign should not overcrowd the architectural element, the wall, or the sign area. Buildings and building
elements should not be used as a billboard. The ARB will consider the degree of visibility, the distance from the
Entrance Corridor, and the architectural design of the building and the sign area in its determination of appropriate
sizes and placement. "
A "roof' sign such as this is not considered to be integrated with the architecture of the building and does in fact
detract from the roof as an visual, architectural element. However, the ARB has recognized in the past that certain
circumstances, including a building's orientation to and distance from the Entrance Corridor and the use of a
colonnade (as on this building), can make a wall location lack sufficient visibility. As a result, a location on the fake
mansard becomes an option. Roof signs in general are not permitted in the Zoning Ordiance; however, the ordinance
defines a sign on a fake mansard (such as this proposal) as a permitted wall sign. As noted above, ARB Sign
Guidelines do indicate the sign should not overcrowd the architectural element and the building element should not
be used as a billboard. With that said, the goal becomes to limit the visual impact of the sign structure (backing) on
the roof to which it attaches. The two -sided feature of the current sign structure gives it the appearance of
overcrowding the roof element and emphasizing the awkward, unresolved relationship to the mansard roof and
overall building. The close proximity of the two illuminated logo cans to each other only increases this impact. The
sign's proposed location at the end of the roof does not coordinate with the location and design of the colonnade
below.
Recommendation: Revise the proposal by making the sign one -sided facing Route 29 and repositioned so that it is
centered between the two columns beneath it. Include a return to the sign structure on the Airport Road side so the
rear (inside) of the sign structure would not be visible from Airport Road.
Sign Color:
In the current proposal, the corrugated metal sign backer is to be an unpainted, metallic color. As previously
noted, the visual impact of the sign structure itself, not the sign, needs to be limited due to it's unresolved and
awkward appearance on the mansard roof. Painting the corrugated metal backer the same dark green color as
the roof shingle would be appropriate. This may require another color for the sign letters as black letters may
not read sufficiently against a dark green background.
Recommendation: Revise the sign drawing to indicate the corrugated metal backer will be painted a color to
match the dark green roof shingle. Provide the pantone color number or paint color on the sign drawing.
Sign Illumination:
In the current proposal, the white background of the logo can is to be illuminated. Also, exterior gooseneck
lighting is proposed but the bulb type and wattage is not indicated on the drawing. Both the ARB Sign
Guidelines and the Zoning Ordinance require that the background of the logo can be opaque at night. The
Zoning Ordinance requires that all exterior lighting, like the gooseneck lamps, be full cutoff if they emitt 3,000
or more lumens. Since this fixture, by the nature of it's design,cannot be full cutoff, the bulb must be under the
3,000 lumens output threshold.
Recommendation: Revise the sign drawing to indicate the background of the logo can shall not illuminate, only
the blue logo itself shall illuminate. Revise the drawing to indicate the bulb type and wattage for the gooseneck
lighting.
Panel Sign /North Elevation:
The sign drawing does not include the name of the blue vinyl proposed and the dimensions for the text and
logo in the panel sign on the north elevation. The drawing does not indicate if this sign is to be
illuminated. When illumination is desired, ARB Sign Guidelines encourage exterior lighting like the gooseneck
fixtures proposed for the other sign. As previously noted, the bulb would need to be under the 3,000 lumens
output threshold.
Recommendation: Revise the sign drawing for the panel sign in the north elevation to include dimensions for
all text and the logo, the name of the blue vinyl proposed and an indication as to whether or not the sign is to be
illuminated. If illuminated, indicate fixture type, color, location, bulb type and wattage.
Wall Color:
The sign drawing indicates the north wall, facing Airport Road, is to be painted a dark gray color. The existing
wall color, a terracotta red, matches the brick in the front elevation. While only a suggestion, and not a
requirement for sign approval, leaving the wall color as it exists would be more appropriate. This building was
not reviewed by the ARB as it was constructed prior to Airport Road & Route 29 being designated as Entrance
Corridors. ARB guidelines for building design would have recommended that this elevation be the same brick
as in the elevation facing Route 29.
Should the applicant feel that he does not want to revise the proposal accordingly for an administrative staff
approval, they can request a full review of the original proposal by the members of the ARB at their February
19, 2013 meeting. Some one representing the proposal would be required at the meeting to address the Board.
Please let me know no later than Friday, January 25th as to whether you intend to revise for an administrative,
staff approval or are requesting a full review at the February 19th meeting.
Our office is closed on Friday, January 18th and Monday, January 21 st for the holiday. I will put it on my
calendar to call you on Tuesday to see if you have any questions.
Brent
Brent W. Nelson
Planner
Planning Services
Department of Community Development
County of Albemarle
401 McIntire Rd.
Charlottesville, VA 22902
434 - 296 -5832 x3438