HomeMy WebLinkAboutARB201300002 Review Comments Miscellaneous Submittal 2013-02-12ARCHITECTURAL REVIEW BOARD STAFF REPORT
Project # /Name
ARB- 2013 -02: Portico Church Signs
Review Type
Certificate of Appropriateness for Signs
Parcel Identification
Tax Map 32, Parcel 41G
Location
1820 Airport Road, on the south side of Route 649, approximately 275' west of the intersection with Route 29
Approved
North.
Zoned
Commercial (C1), Entrance Corridor (EC)
Owner/Applicant
Kenneth G. & Linda M. Mau in/Gro en Caitlin Byrd Schafer)
Magisterial District
Rio
Proposal
To install signs on the mansard composed of letters and logo cans and to install a panel sign on the wall.
Context
The site is located on the south side of Route 649 (Airport Road) just west of the intersection with Route 29 North.
The front of the building faces Route 29 and is located approximately 300 feet from the its right -of -way. A gas
station and bank building, side by side, are located between Route 29 and the parcel under review. The side of the
building faces the Airport Road Corridor and is located approximately 75 feet from its right -of -way (Attachment
B). The area is characterized by dense commercial development.
Visibility
The proposed signs are expected to have very limited, if any, visibility from the northbound lane of Route 29 due
to their location behind buildings fronting Route 29. The signs are expected to have limited visibility from the
southbound lane of Route 29 at the intersection with Route 649 (Attachment A — Photo A) and to have high
visibility fr om the Route 649 (Airport Road) Corridor.
ARB Meeting Date
February 19, 2013
Staff Contact
Brent Nelson
Project History
DATE
Review Type
RESULT
1998
ARB- 1998 -35S, Northside Community Fellowship Church Sign
File not available
09/13/2002
ARB-2002-1 11 S, Freestanding sign reface
Approved
07/25/2004
ARB- 2004 -70, Preliminary Site Development Plan
Comments provided
01/04/2005
ARB- 2004 -131, Final Site Development Plan
Approved
DETAILS OF THE PROPOSED PORTICO CHURCH WALL SIGNS
The applicant proposes a steel backer panel that wraps from the front of the mansard around the corner to the side of the mansard.
Letters and a logo can would be attached to the front backer panel. A second logo can would be attached to the side backer panel. A
separate panel sign is proposed for the side wall of the building.
Sin 1
Sign 2
Sign 3
Type
Backer panel with individual letters and
Backer panel with logo can
Wall panel
logo can
Materials
Aluminum, acrylic, vinyl, paint & steel
Aluminum, acrylic, vinyl, paint &
Aluminum, vinyl & paint
steel
Location
East (front) elevation, north end of the
North (side) elevation, on the side of
East end of the north, side elevation, location
mansard roof
the mansard roof
of the existing reader board sign
Text
PORTICO
None
PORTICO
church
church
CREATING CHURCHES for FUTURE GENERATIONS
SUNDAYS: 9.00 AM 11.00 AM PORTICOMLLE.ORG
Graphic
Triumphal arch
Triumphal arch
Triumphal arch inside a circle
Overall sign size
12' (w) x 4' (t)
4' (w) x 4' (t)
10' (w) x 6' 11.5" (t)
Metal letter height
PORTICO: 12" (t)
N/A
N/A
Church: 4.5" (t)
Logo can size
3' diameter
3' diameter
N/A
Colors
Sign panel/text
Metallic color steel panel with black text
Panel: Metallic steel
Background: Black
(preference)
Text: White, Peacock blue
Black painted steel panel with white text
(alternate)
Graphic
Peacock blue (sample), white
Peacock blue (sample), white
White, Peacock blue (sample)
Logo can
Face: White
Face: White
N/A
Return: Black
Return: Black
Light fixture
Black
N/A
N/A
Illumination
Letters: External, Gooseneck fixture
Internal LED
Not specified
Logo can: Internal LED
Background: Illuminated
Background: Illuminated
Cabinet: Halo -lit
Cabinet: Halo -lit
Mounting
Letters: pin- mount; Logo can direct - mount; Backer panel: angle -mount to
Direct -mount
mansard
ANAYLSIS
REF I GUIDELINE I ISSUE RECOMMENDATION
III Guidelines for Specific Sign Tvnes AL
9a
9d
4a
4f
Wall Signs
Wall signs shall be integrated with the
architecture of the building and the
placement of such signs should not obscure
architectural features or details, including
but not limited to cornices, windows,
columns, pilasters and paneling.
The size of a wall sign shall be coordinated
with the size of the architectural element on
which it is placed. The sign should not
overcrowd the architectural element, the
wall, or the sign area. Buildings and
building elements should not be used as a
billboard. The ARB will consider the degree
of visibility, the distance from the Entrance
Corridor, and the architectural design of the
building and the sign area in its
determination of appropriate sizes and
placement.
Placement: The design of a building's
walls, window locations, parapets and other
architectural features shall influence the
Board's evaluation of appropriate signage.
Wall signs can help establish rhythm, scale
and proportion across the facade of a
building.
Trademarks, corporate logos and
graphics: The ARB may require that the
color and scale of standard templates for
trademarks, service marks, corporate logos
and graphics be modified. When used,
trademarks, service marks, corporate logos
and/or graphics should be incorporated as an
integral part of the overall sign.
The signs and backer panel have an uncoordinated
appearance with the building. The L -shape and
vertical orientation of the panel make it sit
awkwardly at the corner of the angled slope of the
mansard. Pushed to the far end of the mansard, the
panel is off - center relative to the colonnade
openings. The ARB has recognized that a
building's design, location and orientation to the
Corridor may make a backer panel sign on a fake
mansard the only option for a sign to be visible.
Approved mansard roof sign locations at the
Shopper's World shopping center are an example.
Limiting the mansard sign to a single panel (with
letters and logo), centered over a bay of the
colonnade, would result in an integrated
appearance. A return on the side of the panel
structure would provide an even more finished
appearance.
Sign 3 is sized to cover the existing reader board
sign recessed into the wall (Attachment A - Photo
B). The sign type, location, color and size have a
coordinated appearance with the overall building.
The 3' diameter of the can is significantly taller
than the 1' 6" total height of the adjacent text on
Sign 1. On the 4' tall backer panel, it leaves an
insufficient amount of clear space framing it from
behind. As a result, the logo can looks oversized
and not completely integrated with the text and
panel. The white background on the logo can
emphasizes the overscaled appearance. Reducing
the logo can diameter to 2' and changing the
background color to black would result in a more
integrated appearance for the overall sign.
Revise the sign proposal by
removing the backer panel and logo
can of Sign 2 (facing Airport Rd.)
and centering the Sign 1 backer panel
(facing Route 29) over a colonnade
opening. Provide a return on the
backer panel to give it a finished
appearance from Airport Road.
Reduce the logo can(s) diameter to 2'
and change the background color to
black.
REF
GUIDELINE
ISSUE
RECOMMENDATION
The Sign 2 logo can has the same oversized
appearance on the backer panel. In addition, its
close proximity to the other logo can and white
background contribute to an overall crowded
appearance for Signs 1 & 2.
9e
Lighting
9
i. External illumination is preferred for wall For Sign 1, the applicant is proposing to externally
Revise the sign drawings to include a
signs. illuminate the text with black finish, gooseneck
bulb type and wattage (emitting less
H. External illumination: Lighting directed style fixtures located above the text. This meets the
than 3,000 lumens) for the gooseneck
toward a sign should be designed and guideline giving preference to external illumination
style light fixtures.
shielded so that it illuminates the face of the that is shielded and only illuminating the sign face.
sign and does not shine beyond the edge of The bulb type and wattage were not indicated in
Revise the sign drawings to indicate
the sign. this submission. To meet ordinance requirements,
an opaque, non - illuminated
iv. Cabinet signs shall have a non- the lamps must emit less than 3,000 lumens.
background for the logo can(s).
illuminated background, or an opaque (zero
light transmission) background. Cabinet The applicant is proposing internal illumination of
Revise the sign drawings to indicate
signs shall be constructed such that no light the logo cans with the outside base of the cans
whether or not wall Sign 3 on the
spills outward from the top, bottom, sides or outlined with halo - lighting. Illuminated
side elevation is to be illuminated. If
back. backgrounds for the logo cans are proposed;
illumination is proposed, external
however, Section 4.15.15(c) of the zoning
illumination with the gooseneck
ordinance does not allow it.
fixtures is preferred.
Drawings in this application do not indicate
whether or not the panel sign on the side wall (Sign
3) is to be illuminated. If illumination is proposed,
external illumination with the proposed gooseneck
fixtures would be preferable; however, internal
illumination could have an appropriate appearance
given the black background of the sign.
II General Sign Guidelines
4
Design Compatibility
4e
Color: Colors must be harmonious with
For Signs 1 & 2, the applicant is requesting a
Revise the sign drawing to show a
each other. Colors must not clash with other
corrugated steel panel, with a clear coated steel
sign panel color that matches the
elements on the site, both when viewed in
color. The text on Sign 1 is to be black. The
dark green roof shingle. Include a
daylight and at night, whether the signs are
applicant has offered an alternate design where the
specific paint brand/color or Pantone
externally or internally lit. Overly intense
steel panel is black for Signs 1 & 2 with white text
equivalent on the drawing.
color, such as but not limited to dayglo or
for Sign 1. A sign panel color more closely
fluorescent colors, are prohibited.
matching the dark green roof shingle would allow
Consider keeping the dark terra cotta
the structure to more fully integrate with the roof.
red paint color, or similar color, on
The use of three colors or fewer is more
the side wall.
REF
GUIDELINE
ISSUE
RECOMMENDATION
appropriate for signs in the Entrance
The logo cans are to have a black cabinet (return),
Corridor. Black and white are counted as
white background, and an Avery Peacock Blue
colors. Additional colors may be approved
graphic. As noted earlier, a black background for
if they contribute to a balanced and unified
the logo can(s) would help to further integrate the
sign design.
appearance with the overall sign. Revising the sign
backer panel and logo background colors as
recommended would allow all the sign colors to
contribute to a balanced and unified overall design.
The panel sign on the side wall (Sign 3) is to have a
black background with white and Peacock Blue text
and graphics. The proposed colors and their
arrangement work to create a well coordinated,
attractive and unified sign design.
Drawings included in this submission indicate the
side wall facing Airport Road, presently a dark terra
cotta color, is to be painted a dark gray color.
Construction of this building predates the
establishment of both the Route 29 and Airport Rd.
Entrance Corridors; therefore, the ARB has no
purview over the paint color at this time. Because
the terra cotta color results in a more coordinated
overall appearance, staff recommends that the
current color be maintained.
Summary of Recommendations:
Staff recommends the following as the primary points of discussion:
1. The backer panel sign design and its relationship to the mansard roof.
2. The logo can design, its colors, illumination and relationship to the overall sign design.
Staff recommends approval of a Certificate of Appropriateness for the signs with the following conditions:
1. Revise the sign proposal by removing the backer panel and logo can of Sign 2 (facing Airport Rd.) and centering the Sign 1 backer panel
(facing Route 29) over a colonnade opening. Provide a return on the backer panel to give it a finished appearance from Airport Road.
2. Reduce the logo can(s) diameter to 2' and change the background color to black.
3. Revise the sign drawings to include a bulb type and wattage (emitting less than 3,000 lumens) for the gooseneck style light fixtures.
4. Revise the sign drawings to indicate an opaque, non - illuminated background for the logo can(s).
5. Revise the sign drawings to indicate whether or not wall Sign 3 on the side elevation is to be illuminated. If illumination is proposed, external
illumination with the gooseneck fixtures is preferred.
6. Revise the sign drawing to show a sign panel color that matches the dark green roof shingle. Include a specific paint brand/color or Pantone
equivalent on the drawing.
7. Consider keeping the dark terra cotta red paint color, or similar color, on the side wall.
Attachment A
Photo A — From the Intersection of Airport Road and Route 29 North Photo B — From the Westbound Lane of Airport Road
Attachment B
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