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Home My WebLink AboutARB201300034 Review Comments Miscellaneous Submittal 2013-04-05ARCHITECTURAL REVIEW BOARD STAFF REPORT Project #/Name ARB- 2013 -34: Rivanna Plaza Comprehensive Sign Criteria Review Type Comprehensive Sign Review Parcel Identification Tax Map 45, Parcel 109 Location Located on the west side of Seminole Trail (Route 29 North) approximately 4,000 ft. north of Rio Rd. (Route 631), just east of Ke ler's Bowling Alley Zoned Highway Commercial (HC), Entrance Corridor (EC) Owner/Applicant Rivanna Plaza LLC Magisterial District Rio Proposal To establish comprehensive sign criteria for wall signs on buildings A & B adjacent to Seminole Trail Route 29 North). Context This section of the Route 29N EC is densely developed and growing with the North Town Center under construction on the opposite (east) side of Route 29. Visibility Visibility is expected to be limited to signs on the east (EC) elevations of both buildings, the south (end) elevation of Building A and north (end) elevation of Building B. Visibility is expected to be high due the building's close proximity to and elevation above the Entrance Corridor. ARB Meetin Date April 15, 2013 Staff Contact Brent Nelson Protect History DATE Review Type RESULT 2/26/2013 ARB 2013 -14, Dunkin Donuts, wall signs Deferred to allow time for comprehensive sign review 2/26/2013 ARB 2013 -11, Lee's Nails, wall signs Deferred to allow time for comprehensive sign review 2/19/2013 ARB 2012 -145, Rivanna Plaza, freestanding multi- tenant sign Administrative approval 10/12/2012 ARB 2012 -113, Rivanna Plaza Building C, Kiddie Academy, wall sign Administrative approval 5/10/2012 ARB 2012 -54, Rivanna Plaza, Building B, County -wide Certificate, minor amendment to relocate the drive -thru window Administrative approval 10/1/2012 ARB 2008 -29, Rivanna Plaza, Building B, brick change Other Business, ARB approved brick change later completed on 2/18/13 10/9/2008 ARB 2008 -29, Rivanna Plaza, Final site & building plan Certificate of Appropriateness granted COMPREHENSIVE SIGN CRITERIA The table below contains proposed sign criteria for all signs to be located on Buildings A & B, Rivanna Plaza, that are visible from the Route 29 North Entrance Corridor. SIGN FEATURE PROPOSED CRITERIA SIGN TYPE Channel letter LETTER FACE COLOR Must be compatible with other existing signs at site TRIM CAP /RETURN COLOR Must be compatible with proposed sign RACEWAY COLOR CABINET FACE COLORS SIZE LIMITATIONS LOCATIONS Signs shall be located over business frontage, centered horizontally and vertically in sign band MOUNTING DETAILS LOGO GRAPHICS DETAILS Signs may include small logo boxes or graphics ILLUMINATION DETAILS Signs are to be internally illuminated TEXT LETTER TYPE FONT No restriction MATERIALS COLORS Colors are not limited. Signs may have more than one color but must be compatible with existing signs at site 2 ANALYSIS: This table provides an analysis of how the proposed comprehensive sign criteria meet the EC Guidelines for a Multiple Business Center. REF I GUIDELINE 10 10 lob 9b loc 4e 2 4f Wall Signs For Multiole Business Centers Coordination (sign type, size, placement, illumination, color, and/or font) is required for multiple business centers signs. Multiple business centers shall use a single sign type for all wall signs. Channel lettering (mounted on a raceway or individual letters) is preferred to cabinet signs because cabinet signs tend to appear less integrated with the building. Channel letters overlay the wall material and allow the structure of the building to "read through" with less interruption. This results in a more coordinated overall appearance. Color Compatibility among signs must be maintained through color or font and typeface selection. The use of three colors or fewer is more appropriate for signs in the Entrance Corridor. Black and white are counted as colors. Additional colors may be approved if they contribute to a balanced and unified sign design. For raceway- mounted channel letters, raceways shall match the wall color. Establish simplicity and reserve as preferred characteristics for sign design in these areas. Trademarks, corporate logos and graphics: The ARB may require that the color and scale of standard templates for trademarks, service marks, corporate ISSUE The proposed channel letter sign type meets the requirement for a single sign type and is expected to contribute to a unified appearance for this multiple business center. It will allow the building structure to show through, allowing the architecture to remain the focus of the development, while at the same time providing a compatible and coordinated appearance among signs. Enforcing the color quantity guideline is important in this case due to the close proximity of the buildings to the EC and the multiple building material colors. Many appropriate options are available, even with limited sign colors. For example, a palette of red, black or white for text and graphics could complement the architecture of the building. Alternatively, limiting letters to a single face color could provide enough coordination to allow a wide range of colors for graphics, and would allow greater flexibility in the use of trademark colors. In all cases, the standard requirements for raceway color matching wall color, eliminating the use of Pantone 485, no alternating colors in a single word, no more than three colors for graphics, and compatible scale of graphics would be needed to ensure appropriate RECOMMENDATION None Revise the criteria by limiting all sign colors, including graphics, to red, black or white. Red Pantone 485 and alternating colors in a single word shall not be permitted. or Revise the criteria by limiting the sign colors to one color (red, black or white) for all signage text. There shall be no limit to graphic colors as long as the total number, per graphic, is limited to three and they contribute to a coordinated appearance. Red Pantone 485 REF GUIDELINE ISSUE RECOMMENDATION logos and graphics be modified. When used, shall not be permitted. trademarks, service marks, corporate logos and /or graphics should be incorporated as an integral part of Revise the criteria to indicate the the overall sign. raceway color shall match the color of the wall to which it is attached. Location & Size 10d Signs must be placed on the building in a manner The applicant's proposed criteria state that signs Provide elevation line drawings that establishes a unified appearance. are to be located over the business frontage, with the limits of all sign band centered horizontally and vertically in the sign areas called out in dashed lines. 9a Wall signs shall be integrated with the architecture of band. Drawings showing the location of the sign Label the size (height & width) the building and the placement of such signs should bands on the building were not provided with this of each sign band. not obscure architectural features or details, proposal. Elevation line drawings with the limits including but not limited to cornices, windows, of the sign band called out in dashed lines would columns, pilasters and paneling. be the most effective way to communicate the approved locations. The size (height & width) of 9d The size of a wall sign shall be coordinated with the each sign band area should be labeled on the size of the architectural element on which it is drawing so that future sign proposals can be placed. The sign should not overcrowd the evaluated to see if they overcrowd the sign band. architectural element, the wall, or the sign area. The sign locations, as represented on the color rendering at the end of this report, showing signage in the brick and EIFS bands above storefronts are appropriate. Additional locations, other than those shown, are available on the elevations. Summary of Recommendations: Staff recommends the following as the primary points of discussion: 1. Proposed sign type and colors 2. Proposed graphic colors 3. Proposed sign locations Staff recommends approval of Option 1 or Option 2 for Comprehensive Sign Criteria for Buildings A & B, Rivanna Plaza. Proposed additions to the applicant's criteria are highlighted yellow and deletions are struck through. SIGN FEATURE APPLICANT'S PROPOSED CRITERIA STAFF RECOMMENDED CRITERIA SIGN TYPE Channel letter Channel letter LETTER FACE COLOR ^'l °r Must be Option 1: Red, black or white. (PMS Red 485 not permitted) Option 2: White eempatible with existing signs at site TRIM CAP /RETURN COLOR °`'-° reeff ipmible with „ °a sigii Bronze or to match face color RACEWAY COLOR To match the color of the wall to which the sign is attached to CABINET FACE COLORS SIZE LIMITATIONS LOCATIONS Sign shall be laea+ °a ffentage bush Centered horizontally and vertically in the approved sign band areas as shown on the approved elevation drawings ever- ess l^rizont lly vertically in ban centered and sign A40UNT-ING DETAILS LOGO GRAPHICS DETAILS l^^^ boxes Signs ,, include If Option 1 chosen: Graphic colors limited to red, black or white (PMS 485 not permitted). If Option 2 chosen: No limit to graphic colors as long as total number is limited to three and they contribute to a coordinated appearance. small or phics ILLUMINATION DETAILS Signs are to be internally illuminated Signs may be internally illuminated TEXT No limits other than standard guidelines LETTER TYPE FONT No restriction Unlimited MATERIALS COLORS Colors ° tl limited. Signs have not may more but be one color must compatible yMh existing signs at Site J PROPOSED FINISHES I 0 0 0 O O PERSPECTIVE RETAIL WEST s 4 RETAIL SOUTH ELEVATION scue vw - ra 2 RETAIL WEST ELEVATION suu uw - rn 3 RETAIL NORTH ELEVATION su,E ,ns• - ra• S RETAIL EAST ELEVATION sC- ms• _ — PERSPECTIVE RETAIL EAST Note: End elevations mislabeled. South elevation should be labeled North. North elevation should be labeled South. 60"( u) .n AM ROUNDS VA VZER ARCHITECTS roslc� ®mr•een y G H U z F8� O O m O W N z a 08 Z r•. F. �i iumim we e�zrsum uc aimiro ue sim,m wd 2007.069 Al Rivanna Plaza, Viewed from Route 29 (N.B.L.) Rivanna Plaza, Building B — North Elevation I Buildinz A I I Building B I Rivanna Plaza, Viewed from Route 29 (N.B.L.)