HomeMy WebLinkAboutARB201300089 Review Comments Miscellaneous Submittal 2013-07-16Brent Nelson
From:
Brent Nelson
Sent:
Tuesday, July 16, 2013 3:23 PM
To:
'phylix1 @msn.com'
Subject:
ARB 2013 -89, Advantage Kitchen & Bath Sign, Staff Comments
Attachments:
DSC06178.JPG; DSC06179.JPG
Importance: High
Jim - You recently made a combination Architectural Review Board (ARB) sign application and sign permit
application. I am the planner who reviews the ARB sign application. Stewart Wright is the planner who
oversees the permit application. I have completed my review of your ARB application regarding how your sign
proposal meets established ARB Sign Guidelines. The following issues have been identified that will need to be
addressed for an ARB administrative approval.
Proposed Sign On Front Elevation - Sign Type:
ARB Sign Guidelines indicate that channel lettering (mounted on a raceway or individual letters) is
preferred to cabinet signs because cabinet signs tend to appear less integrated with the building. Channel
letters overlay the wall material and allow the structure of the building to "read through" with less
interruption. This results in a more coordinated overall appearance. The guidelines also encourage the use of
one sign type for buildings with multiple tenants /multiple signs.
The proposed cabinet sign type on the front elevation does not meet the guidelines listed above. Revising
your sign type to either a channel letter or individual letter sign type would coordinate with existing sign
types on the building and meet the guidelines. I have attached two photos of existing signage on the building.
The Century 21 sign is an internally illuminated channel letter sign type and the Elswick Band sign is a non -
illuminated individual letter sign type.
The revised drawing for the sign in this location must include /address the following information:
• Will the sign be illuminated. If yes, indicate the type (internal vs external) and the bulb type (LED,
fluorescent etc). If external illumination, provide a cutsheet of the fixture type, including the color of the
fixture (black or bronze is preferred). If LED, include the following note on the drawing limiting the
intensity of the bulb.
The level of illumination provided by the LED lights will not exceed the illumination produced by
a single stroke of 30 milliamp (ma) neon.
• Provide sign dimensions (width and height) for the overall sign and individual rows of text.
• Indicate sign colors on the drawing. For all colors other than black or white, either provide a sample
of the color or provide the Pantone color number on the drawing.
• Provide the dimensions (width and height) for the sign band. The sign band is the wall area to which
the sign is attached - the siding covered wall area between the roof overhang above and the
colonnade below. The sign size should not overcrowd the sign band allowing a sufficient amount of
wall area to show at the top, bottom and sides of the sign — in other words to "frame it ".
Proposed Sign Refacing On The Side Elevation:
• Provide an accurate photo- representation of the refaced cabinet sign. The rendering provided is distorted
and does not accurately represent what is being proposed.
• Indicate sign colors on the drawing. For all colors other than black or white, either provide a sample of
the color or provide the Pantone color number on the drawing.
• The text on the rendering provided overcrowds the sign area leaving an insufficient amount of
background showing at the top, bottom and sides — framing the text. Revise the sign proposal to correct
this.
• Revise the drawing to indicate the type of bulb in the sign cabinet (fluorescent, LED etc). If LED,
include the following note on the drawing limiting the intensity of the bulb.
The level of illumination provided by the LED lights will not exceed the illumination produced by
a single stroke of 30 milliamp (ma) neon.
• ARB Sign Guidelines and the Sign Zoning Ordinance require that the background of a cabinet sign be
opaque, non - illuminated at night. Only text and graphics shall illuminate. This may require a redesign of
the sign colors since you appear to be proposing black text. The drawing should include the following
note:
The background of the cabinet face shall be opaque, non - illuminated at night, only the text shall
illuminate.
You are welcome to call me should you have any questions. I will be out of the office starting this Friday, July
19th thru Monday, July 29th — returning that Tuesday. Emailing the revised drawings is preferred. Please reply
by Monday, July 291h either with revised drawings addressing these issues or an email indicating that you intend
to provide them.
Thanks,
Brent
Brent W. Nelson
Planner
Planning Services
Department of Community Development
County of Albemarle
401 McIntire Rd.
Charlottesville, VA 22902
434 - 296 -5832 x3438