HomeMy WebLinkAboutARB201300150 Review Comments Miscellaneous Submittal 2013-10-14ARCHITECTURAL REVIEW BOARD STAFF REPORT
Project #/Name
ARB 2013 -150: Comprehensive Sign Review for 1159 Crozet Avenue and Crozet Library Sign ARB 2013 -144: Crozet
Running Si n
Review Type
Comprehensive Sign Review; Certificate of Appropriateness for Signs
Parcel Identification
Tax Map 56A2, Section 1, Parcel 18
Location
1159 Crozet Avenue, southeast corner of the intersection of Crozet Avenue and Library Avenue
Zoned
Downtown Crozet District (DCD), Entrance Corridor (EC)
Owner/Applicant
County of Albemarle /Ron Lille Facilities Development)/Crozet Running John & Michelle Andersen
Magisterial District
White Hall
Proposal
To establish comprehensive sign criteria for signs at 1159 Crozet Avenue
Crozet Running: To install an externally illuminated panel sign with individually mounted letters
Crozet Library: To install non - illuminated panel signs with individually mounted letters
Context
This section of the Route 240 EC is developed with a mix of small to medium scale commercial and residential buildings.
Visibility
The Crozet Running sign is expected to be highly visible due to its close proximity to (20' from) the EC. The library signs,
with their 120' distance from the EC and angular orientation, have limited visibility (Attachment A).
ARB Meeting Date
October 21, 2013
Staff Contact
Brent Nelson
PROJECT HISTORY
DATE
I Review Type
RESULT
04/27/2012
1 ARB 2011 -20, Crozet Library Building, Final Review of a Site Development Plan
I Approved
STAFF REPORT DESCRIPTION
This staff report contains the following three sign proposals for consideration:
• Proposed Comprehensive Sign Criteria for the Crozet Library Building at 1159 Crozet Avenue. See Table 1. (Note: The original review of the building did not
address comprehensive sign criteria.)
• Proposed Crozet Library wall signs. See Table 2. (Note: The library signs have already been installed without a permit.)
• Proposed Crozet Running wall signs. See Table 3. (Note: The library building has two ground floor tenant spaces fronting on Crozet Avenue. Crozet Running
is located in the space to the left (north of) the building entrance from Crozet Avenue. The other space to the right (south of) the entrance is currently
unoccupied.)
TABLE 1: COMPREHENSIVE SIGN CRITERIA
The table below contains proposed sign criteria for wall signs to be located on the building at 1155 Crozet Avenue that are visible from the Route 240 Entrance Corridor.
SIGN FEATURE
PROPOSED CRITERIA
SIGN TYPE
Panel with individual letters
LOCATION(S)
See attached drawings for proposed sign locations (Attachment B &C)
West elevation, northern half: centered above the middle pair of I' story windows
West elevation, southern half: centered above the pair of 1 s` story windows
North elevation, entrance portal (north & west sides): between and near the top of the brick piers
LETTER COLOR
Entrance portal: Dark bronze
West elevation: Dark blue: PMS 2766 (sample); Green: PMS 348 (sample); Brushed aluminum (sample)
PANEL/BACKGROUND COLOR
Tan: Sherwin Williams 6155 (to match precast stone) (sample)
SIZE LIMITATIONS
No limits other than standard guidelines and ordinance requirements
MOUNTING DETAILS
Entrance portal: letters direct -mount to beam beneath with panels behind letters
West elevation: wall panel with individual letters
LOGO /GRAPHICS DETAILS
No limits other than standard guidelines
ILLUMINATION DETAILS
Entrance portal: none
West elevation: external, gooseneck fixtures in bronze or black
LETTER TYPE /FONT
No limits other than standard guidelines
MATERIALS
No limits other than standard guidelines
TABLE 2: DETAILS OF THE PROPOSED LIBRARY WALL SIGNS
Type
Panel with individual letters
Materials
Aluminum, acrylic & paint
Location
Entrance portal at the northeast corner of the building, between and near the top of the brick piers on the north and west sides (Attachment D)
Overall sign size
Not provided
Text
LIBRARY
Graphic
None
Colors
Text
Bronze
Backer panel
Semi-transparent off -white
Illumination
None
TABLE 3: DETAILS OF THE PROPOSED CROZET RUNNING WALL SIGN (Attachments E, F, G & H)
Applicant's first preference is Option E (hi- lited).
Option A
Option B
Option C
Option D
Option E
Type
Individual letters
Individual letters
Panel with individual letters
Panel with individual letters
Panel with individual
letters
Materials
Aluminum
Acrylic & paint
Aluminum, acrylic & paint
Aluminum, acrylic & paint
Aluminum, acrylic &
paint
Location
West (EC) elevation, north (left)
West (EC) elevation, north (left)
West (EC) elevation, north
West (EC) elevation, north
West (EC) elevation,
of building entrance, centered
of building entrance, centered
(left) of building entrance,
(left) of building entrance,
north (left) of building
horizontally above the middle
horizontally above the middle
centered horizontally above the
centered horizontally above
entrance, centered
pair of first story windows
pair of first story windows
middle pair of first story
the middle pair of first story
horizontally above the
windows
windows
middle pair of first story
windows
Overall sign
2' 2" (t) x 14' 2" (w)
2' 2" (t) x 14' 2" (w)
2' 6" (t) x 14' 2" (w)
3' (t) x 15' (w)
2' 6" (t) x 14' 2" (w)
size
Sign frame
N/A
N/A
Width: 2"
Width: 3"
Width: 2"
size
Raised: ' /a"
Raised: ' /a"
Raised: ' /a"
Text
crozet running
crozet runnin
crozet running
crozet running
crozet running
Graphic
None
None
None
Footprint
None
Colors
Text
crozet: Horizontally brushed
crozet: Dark blue: PMS 2766
crozet: Horizontally brushed
crozet: Vertically brushed
crozet: dark blue: PMS
aluminum
(sample)
aluminum
aluminum
2766 (sample)
running: Circularly brushed
running: Green: PMS 348
running: Circularly brushed
running: Horizontally
running: Green: PMS 348
aluminum
(sample)
aluminum
brushed aluminum
(sample)
Background
N/A
N/A
Tan: Sherwin Williams 6155
Bronze to match library sign
Tan: Sherwin Williams
(sample)
color
6155 (sample)
Graphic
N/A
N/A
N/A
Dark blue: PMS 2766
N/A
(sample)
Green: PMS 348 (sample)
Light Green
Illumination
External, gooseneck fixtures
External, gooseneck fixtures
External, gooseneck fixtures
External, gooseneck fixtures
External, gooseneck
fixtures
Mounting
Direct -mount
Direct -mount
Panel: cleat mount to fagade
Panel: cleat mount to fagade
Panel: cleat mount to
Text: direct -mount to panel
Text: direct -mount to panel
fagade
Text: direct -mount to
panel
ANAYLSIS
REF
GUIDELINE
ISSUE
RECOMMENDATION
10
Wall Signs For Multiple Business Centers
Sign Type/Illumination
10
Coordination (sign type, size, placement,
Channel letters, with their internal illumination and
Library Signs:
illumination, color, and/or font) is required for
modern appearance, would have an inappropriate
Revise the library sign
multiple business centers signs.
appearance for this building given the traditional
photo /drawing to indicate the
character and scale of Downtown Crozet.
use of a backer panel that is tan
lob
Multiple business centers shall use a single sign type
Individual direct -mount letters would have an
Sherwin Williams 6155 in color.
for all wall signs.
appropriate appearance but repeated sign
installations would damage the irregular stone
Crozet Running Sign:
9b
Channel lettering (mounted on a raceway or
surface of the wall. Backer panels could provide a
Provide photos and locations of
individual letters) is preferred to cabinet signs
location for individual sign letters while requiring
local examples where a sign
because cabinet signs tend to appear less integrated
fewer attachments to the stone surface. If panel
panel has been attached to an
with the building. Channel letters overlay the wall
colors match a single building color, coordination
uneven, jagged surface to
material and allow the structure of the building to
will be provided among all signs, and between
confirm the installation will
"read through" with less interruption. This results in
signs and the building. The proposed use of
have an appropriate appearance.
a more coordinated overall appearance.
external, gooseneck style light fixtures in bronze or
black would be appropriate. Sign criteria should
Provide corner location panel
5a
When illumination is required, the preferred solution
limit the fixture color to one for coordination.
samples (12" or more) with the
is to externally illuminate the sign — in other words,
2" wide frame and the 3" wide
to shine a light on the sign. External illumination is
Library Signs:
frame (both 1/4" raised height)
preferred because it allows consistency with the
The proposed individual letter with backer panel
to determine appropriateness of
daytime image of the sign. External lighting appears
sign has an appropriate appearance. Revising the
both the proportions and style of
to the viewer as reflected light and allows the focus
semi - transparent, off - white, backer panel color to
the frame.
of the sign to be the original overall shape, color and
match that of the Crozet Running sign (Tan:
complete design of the sign. Internal lighting
Sherwin Williams 6155) would provide more
produces a fragmented, rather than unified, sign
coordination between signs and with building
Revise the sign drawings to
image at night compared to external lighting and
materials /colors.
show the use of a bronze light
may project light that is distracting to the viewer.
fixture. Indicate the bulb
Crozet Running Sign:
wattage on the drawing. Note
Options C, D or E (wall panel with individual
that a lamp emitting fewer than
letters) would have an appropriate appearance for
3,000 lumens is needed to avoid
the reasons noted above. Attachment E Side
the dark skies full cutoff
Elevation shows the stone wall behind the sign
requirement.
panel as an even plane when in reality it is a jagged
and uneven surface (Attachment I) so, it is unclear
exactly how the sign panel would appear against
this surface. Providing photos and locations of
local examples of this type of installation would
help determine appropriateness.
REF
10c
4e
GUIDELINE
Color
Compatibility among signs must be maintained
through color or font and typeface selection.
Colors must be harmonious with each other. Colors
must not clash with other elements on the site, both
when viewed in daylight and at night, whether the
signs are externally or internally lit. Overly intense
color, such as but not limited to dayglo or fluorescent
colors, are prohibited.
The use of three colors or fewer is more appropriate
for signs in the Entrance Corridor. Black and white
are counted as colors. Additional colors may be
approved if they contribute to a balanced and unified
sign design.
ISSUE
The applicant is proposing a raised frame around
the sign panel to give it a more finished
appearance. In Options C and E, the widths are 2"
with a 1/4" raised height. In Option D the width is
3" with a 1/4" raised height. Providing panel
samples would help determine appropriateness of
both the proportions and style of the frame.
The applicant's proposed use of external black or
bronze color gooseneck style fixtures above the
sign would have an appropriate appearance.
Bronze color fixtures would coordinate better with
building colors and the bronze color of the library
sign text. The proposed bulb wattage was not
indicated. Note that a lamp emitting fewer than
3,000 lumens is needed to avoid the dark skies full
cutoff reauirement.
The owner is proposing a palette of 5 colors for all
signage: Tan: SW 6155; Bronze; Brushed
Aluminum; Dark Blue: PMS 2766; and Green:
PMS 348. This exceeds the guideline
recommendations; however, the impact of the
additional colors is expected to be sufficiently
mitigated by the close coordination provided by
the single panel color (tan) and the coordination of
that color with the building trim (Attachment J).
Crozet Running Sign:
The applicant is proposing the use of tan: SW
6155 for the backer panel. From the small sample
provided, it appears to be a close match to the
building window, door & trim color (Attachment
J). A larger sample would be helpful in confirming
a match. The applicant's preferred dark blue and
green text colors (Option E) are expected to
coordinate sufficiently with the backer panel &
building colors while also adding some visual
interest with their contrast.
RECOMMENDATION
Crozet Running Sign:
Provide a larger sample (12" or
more) of the proposed sign panel
material /color to confirm the
color matches the building trim.
REF
GUIDELINE
ISSUE
RECOMMENDATION
10d
Signs must be placed on the building in a manner
The proposed sign locations for the west elevation
Comprehensive Sign Criteria:
that establishes a unified appearance.
include centered above the middle pair of 1St story
Revise the proposed sign criteria
windows located north of the entrance and
to allow for signs centered
9a
Wall signs shall be integrated with the architecture of
centered above the pair of first story windows
horizontally and vertically above
the building and the placement of such signs should
located south of the entrance (Attachments B & Q.
any of the 1St story windows in
not obscure architectural features or details,
These locations have an integrated & coordinated
the west elevation.
including but not limited to cornices, windows,
appearance with the architecture; however,
columns, pilasters and paneling.
revising the criteria to allow for signs centered
Library Signs:
above any of the 1St windows in the west elevation
Revise the library sign
would provide additional flexibility for future
photo /drawing to include the
tenants. Revising the criteria to indicate signs shall
width and height of the sign
be centered both horizontally and vertically in
panel and text.
those locations would be appropriate, as well.
Crozet Running Sign:
Library Signs:
Revise the rendered elevation to
Although the text and panel sizes have an
include the height of the wall
appropriate appearance, their dimensions were not
area to which the sign panel will
provided in this application.
attach.
Crozet Running Sign:
The sign is shown centered horizontally above the
pair of windows but not centered vertically on the
wall. Centering the sign both vertically and
horizontally would be appropriate. Although the
sign has a proportionate appearance in the rendered
elevation provided (Attachment F) the height of
that wall area was not indicated on the drawing;
therefore, the appropriateness of its size, and
whether the light fixtures will fit above, cannot be
confirmed.
Summary of Recommendations:
Staff recommends the following as the primary points of discussion:
1. Proposed sign type: panel with individual letters; method of attachment to the wall
2. Proposed dimensions of the panel framing
3. Proposed palette of 5 colors
Staff recommends approval of the Certificate of Appropriateness for the Crozet Running sign with the following conditions:
1. Provide photos and locations of local examples where a sign panel has been attached to an uneven, jagged surface to confirm the installation will have an
appropriate appearance.
2. Revise the sign drawings to show the use of a bronze light fixture. Indicate the bulb wattage on the drawing. Note that a lamp emitting fewer than 3,000 lumens is
needed to avoid the dark skies full cutoff requirement.
3. Provide corner location panel samples (12" or more) with the 2" wide frame and the 3" wide frame (both 1/4" raised height) to determine the appropriateness of the
proportions /style of the frame and to confirm the color matches the building trim.
4. Revise the rendered elevation to include the height of the wall area to which the sign panel will attach.
Staff recommends approval of the Certificate of Appropriateness for the Crozet Library signs with the following conditions.
1. Revise the library sign photo /drawing to indicate the use of a backer panel that is tan Sherwin Williams 6155 in color.
2. Revise the library sign photo /drawing to include the width and height of the sign panel and text.
Staff recommends approval of the following Comprehensive Sign Criteria for 1159 Crozet Avenue. Staff s recommended deletions to proposed criteria are
struck through. Staff s recommended additions are highlighted yellow.
all Signs
SIGN FEATURE
APPLICANT'S PROPOSED CRITERIA
SIGN TYPE
Panel with individual letters
LOCATION(S)
coo ..ttaehed d,.....,ings for approved sign i,.,.ation
West elevation, northern half: centered horizontally & vertically above any 1St story window(s)
North elevation, entrance portal (north & west sides): between and near the top of the brick piers
LETTER COLOR
North Elevation: Dark bronze
West elevation: Dark blue: PMS 2766; Green: PMS 348; Brushed aluminum; Dark bronze
PANEL/BACKGROUND COLOR
Tan: Sherwin Williams 6155
SIZE LIMITATIONS
No limits other than standard guidelines and ordinance requirements
MOUNTING DETAILS
Entrance portal: letters direct -mount to beam beneath with panels behind letters
West elevation: wall panel with individual letters
LOGO /GRAPHICS DETAILS
No limits other than standard guidelines
ILLUMINATION DETAILS
Entrance portal: none
West elevation: external, gooseneck fixtures in bronze or- blae
LETTER TYPE /FONT
No limits other than standard guidelines
MATERIALS
No lim —its othe,.than standafd ,.. ..,knee
Panel: Acrylic; Text: Aluminum
7
ATTACHMENT A
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North Elevation - Showing Library Signs At Entrance Portal
ATTACHMENT B
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Owner's Proposed Sign Locations
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Owner's Proposed Sign Locations
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ATTACHMENT D
Plex -glass behind
letters, not completely
transparent but semi-
transparent, in a white
or off white.
Proposed Library Signs at Entrance Portal in North Elevation
11
ATTACHMENT E
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30' 11crozetrunning i PAINTED SW TO MATCH BUILDING TRIM,
CLEAT MOUNTED TO FACADE
12' THICK DIMENSIONAL LETTERS
2' WIDE FRAME BORDER
110'
1 Front Elevation
scale: I" = 2' QBan: (1) one -Sided
(Q LED GOOSENECK LAMPS
BRONZE OR PAINTED BLACK
NOT EXCEEDING 30DO LUMENS
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Applicant's Preferred Option (Option E)
13
ATTACHMENT G
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PINMOUTED TO LIBUY FACADE
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3" ALUMINUM EXTRUSION
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1
ATTACHMENT I
Crozet Running Sign
Sign Panel Wall Surface — West Elevation
IV
ATTACHMENT J
A
Crozet Running Sign
Sign Panel Wall Surface with Panel and Sign Colors
17