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Home My WebLink AboutARB201400001 Review Comments Miscellaneous Submittal 2014-07-01ARCHITECTURAL REVIEW BOARD STAFF REPORT Project # /Name ARB 2014 -1: Al Carbon Sign Review Type Certificate of Appropriateness for a Sign; Revisions to Comprehensive Sign Criteria Parcel Identification Tax Map 45C, Section 2, Parcels 3, 4, 413, 4A Location 1871 Seminole Trail, in the Woodbrook Shopping Center located in the southeast corner of the intersection of Route 29 North and Woodbrook Drive (Attachment A) Zoning Planned Development Shopping Center (PDSC), Entrance Corridor (EC) Owner/Applicant Vanderlinde Housing Inc./Noel Mukubwa, Hi htech Sips Magisterial District Rio Proposal To amend comprehensive criteria for signs at Woodbrook Shopping Center and to install a wall sign that does not meet current criteria. Context This section of the Route 29N EC is densely developed with a mix of commercial buildings. Visibility This sip will be visible from the Route 29 Corridor. ARB Meeting Date July 7, 2014 Staff Contact Brent Nelson Sign Review History DATE REVIEW TYPE RESULT 09/18/2012 ARB 2012 -116, Sam's Kitchen, wall sign (blue background/white text) Administrative approval (sign still there) 10/05/2012 ARB 2012 -110, Crazy Coins, wall sign, (blue background/white text) Administrative approval (sign no longer there) 05/16/2012 ARB 2012 -29, Nami Asian Bistro, wall sign Staff comments provided (sign no longer there) 06/23/2011 ARB 2011 -69, Burger Oasis, wall sign, blue background/white text) Administrative approval (sign no longer there 12/08/2010 ARB 2010 -128, Liberty Tax, wall sign (blue background/white text Administrative approval (sign still there) 07/08/2010 ARB 2010 -63, El Puerto's, wall sign, (blue background/white text) Administrative approval (sign no longer there) 02/12/2008 ARB 2007 -149, Cazon Tropical, wall sign (blue gradient background/white text) ARB approval (sign no longer there) 07/25/2006 ARB 2006 -98, Ciao Station, wall sign (beige background/black, pink & green text) Administrative approval (sign no longer there) 05/02/2006 ARB 2006 -41, Vocelli Pizza, wall sign (dark green burgundy background, white text Administrative approval following ARB direction to approve (sign still there) 04/27/2004 ARB 2004 -51, Elle's Grill, wall sign (gray background/maroon & white text) Administrative approval (sign no longer there) 06/22/2004 ARB 2004 -36, Auto Loans/Payday Loans, wall sign (off -white backgro und, red text) Administrative approval (sign no longer there) 12/01/2003 ARB 2003 -157, Pittsburgh Paint, wall sign (off -white background/multicolor text) ARB approval (sign no longer there) 09/07/1999 ARB 1999 -72, ABC Sports, wall sign ARB approval (sign no longer there) 03/11/1991 ARB 1991 -135, Woodbrook Sports Supply, wall sign ARB approval (sign still there) Comprehensive Sign Review History DATE REVIEW TYPE RESULT 02/12/2008 ARB 2007 -149, Cazon Tropical Sign, Amended Comprehensive Sign Criteria: Approved All originally approved sign criteria remain with the following exceptions: Color: Text: White Background: Blue (The shade of blue shall coordinate with the shades of blue used for the backgrounds of existing signs in the shopping center. 12/01/2003 ARB 2003 -157, Pittsburgh Paint Sign, Original Comprehensive Sign Criteria: Approved Sign type: Panel Sign location: • Located so as not to obscure important architectural elements. • Signs installed on false roofs shall be located such that they are centered within the roof span or over a door or between roof elements, while maintaining appropriate scale. • Signs installed on walls shall be located to maintain compatibility with window and door openings and other wall features. Sim: Sign scale and overall size shall be coordinated with the other existing elements on the building. Sign colors: No more than four colors per sign Background color: Off -white Graphics: If used, should be incorporated as an integral part of the overall sign. Illumination: May be externally illuminated or non - illuminated. DETAILS OF THE PROPOSED AL CARBON SIGN (Attachments B, C & D) Type Panel Materials MDO board, vinyl & paint Location 1871 Seminole Trail, northwest (EC) elevation, located on the roof, centered below the dormer window Overall sign size 7' (w) x 3' 6" t) Text Al CaRboN Graphic Charcoal briquettes along the top and bottom sign edge, with a chicken outline in between, to the right of the letters Colors backgrounds of existing signs in the shopping center.) Text Red: PMS 7427 Background Mottled gray (sample provided) Graphic Orange: PMS 138; Gold: PMS 143; Gray: 432 Illumination Existing external 32 watt linear fluorescent fixture Mounting Direct -mount COMPREHENSIVE SIGN CRITERIA The table below contains existing approved sign criteria (in black) for any signs to be located at the Woodbrook Shopping Center. The property owner has requested an amendment to permitted colors (Attachment E). Proposed changes are shown in blue below. all Signs SIGN FEATURE CRITERIA SIGN TYPE Panel Signs COLORS No more than €ems five colors shall be used for each sign in the shopping center. The background color is counted as one of the four colors. LETTER COLOR White, Red: PMS 7427, Orange: PMS 138, Yellow: PMS 143 and Gray: PMS 432 Blue or mottled gray (sample) (The shade of blue shall coordinate with the shades of blue used for the BACKGROUND COLOR backgrounds of existing signs in the shopping center.) SIZE LIMITATIONS Sign scale and overall size shall be coordinated with the other existing elements on the building. LOCATIONS Signs shall be located so that they shall not obscure important architectural elements. Signs installed on false roofs shall be located such that they are centered within the roof span or over a door or between roof elements, while maintaining appropriate scale. Signs installed on walls shall be located to maintain compatibility with window and door openings and other wall features. LOGO /GRAPHICS DETAILS Graphics, if used, should be incorporated as an integral part of the overall sign. ILLUMINATION DETAILS May be externally illuminated or non - illuminated. ANAYLSIS REF I GUIDELINE 10 10b 5a 5c 5e Wall Signs For Multiple Business Centers Coordination (sign type, size, placement, illumination, color, and/or font) is required for multiple business centers signs. Multiple business centers shall use a single sign type for all wall signs. When illumination is required, the preferred solution is to externally illuminate the sign — in other words, to shine a light on the sign. External illumination is preferred because it allows consistency with the daytime image of the sign. External lighting appears to the viewer as reflected light and allows the focus of the sign to be the original overall shape, color and complete design of the sign. Internal lighting produces a fragmented, rather than unified, sign image at night compared to external lighting and may project light that is distracting to the viewer. External illumination is also preferred for approved graphics /logos; internal illumination may be considered for approval on a case -by- case basis. External Illumination: Lighting should be ISSUE Al Carbon: The proposed externally illuminated panel sign meets existing, approved sign criteria for sign type, illumination type and location. The applicant is proposing to use the existing linear fluorescent fixture across the top of the sign panel (Attachment D). That fixture was installed previously without ARB approval. The 32 watt bulbs shown in the photo emit fewer than 3,000 lumens; thereby eliminating any full cutoff requirement. The fixture does not have a shield on it to direct illumination to the sign face only. The Guidelines encourage the use of fixture shielding to avoid glare. RECOMMENDATION Al Carbon: Revise the sign drawing to indicate the addition of a light shield to direct light to the sign face only. REF loc 4e GUIDELINE shielded and not create glare. Lighting should be aimed so as not to project illumination beyond the sign. All external light sources shall be white. Colors Compatibility among signs must be maintained through color or font and typeface selection. Colors must be harmonious with each other. Colors must not clash with other elements on the site, both when viewed in daylight and at night, whether the signs are externally or internally lit. Overly intense color, such as but not limited to dayglo or fluorescent colors, are prohibited. The use of three colors or fewer is more appropriate for signs in the Entrance Corridor. Black and white are counted as colors. Additional colors may be approved if they contribute to a balanced and unified sign design ISSUE Proposed Amendment To Sign Colors: Existing criteria limit the palette of colors to four, including white only for text and blue only for the background. The shade of blue must coordinate with the blue background of existing signs. The applicant is requesting that the criteria be amended to allow for an additional mottled gray background color (sample) and to allow four additional text colors including Red: PMS 7247, Orange: PMS 138, Yellow: PMS 143 and Gray: PMS 432. There is also a request to amend the total number of permitted sign colors, including the background color, to five. The unusual appearance of the mottled background color is not likely to appeal to many tenants. EC guidelines allow for more than three colors when the additional colors contribute to a coordinated appearance. Background colors of panel signs have a big impact on the EC due to the percentage of the sign area they occupy. Use of the same background color is one of the most effective means for providing coordination among signs, and the impact of the background color in this development is significant due to the unusual roof locations. The impact of sign text and graphic colors however, is significantly less due to the distance from the EC and the smaller sign area they typically occupy. RECOMMENDATION Proposed Amendment To Sign Colors: Revise the sign criteria to indicate the use of up to five colors (including the background color) as long as the colors have a coordinated appearance. Revise the sign criteria to indicate no limit to sign text or graphic colors as long as they meet EC Guidelines requiring they have a coordinated appearance with each other. Al Carbon: Revise the sign drawing to show a blue background color with a shade of blue that coordinates with the blue background of existing signs. REF GUIDELINE ISSUE RECOMMENDATION Al Carbon: The proposed mottled gray background color does not meet the approved criteria for the shopping center or the EC Guidelines. Its impact is expected to be significant due to the amount of sign area occupied by the gray color and the sign's location on the roof. The Red: PMS 7247 text color and the use of five colors total does not meet approved criteria; however, their impact is sufficiently mitigated by the sign's distance from the EC, location behind the Kohrs building, and smaller sign area occupied by the text and graphics. Graphics 4f The ARB may require that the color and scale of Al Carbon: Al Carbon: standard templates for trademarks, service The photo simulation suggests that the Redesign the sign panel by marks, corporate logos and graphics be charcoal briquette graphic across the top and limiting the use of the modified. When used, trademarks, service bottom of the sign panel will blend with the charcoal briquette graphic as marks, corporate logos and/or graphics should roof causing the sign to appear to have an a border around the edge of be incorporated as an integral part of the overall irregular edge as viewed from the EC. the sign panel. sign. Location & Size 10d Signs must be placed on the building in a Al Carbon: Al Carbon: manner that establishes a unified appearance. The sign location on the roof, centered above None the door and below the window, meets 9a Wall signs shall be integrated with the approved comprehensive sign criteria. architecture of the building and the placement of such signs should not obscure architectural features or details, including but not limited to cornices, windows, columns, pilasters and paneling. Summary of Recommendations: Staff recommends the following as the primary points of discussion: 1. Proposed sign panel background colors. 2. The impact of sign text and graphic colors on the EC. Staff recommends approval of the Certificate of Appropriateness for the Al Carbon sign with the following conditions: 1. Revise the sign drawing to indicate the addition of a light shield to direct light to the sign face only. 2. Revise the sign drawing to show a blue background color with a shade of blue that coordinates with the blue background of existing signs. 3. Redesign the sign panel by limiting the use of the charcoal briquette graphic as a border around the edge of the sign panel. Staff recommends approval of the following Amended Comprehensive Sign Criteria for the Woodbrook Shopping Center, which incorporate staff recommendations outlined in the analysis section of this report. Staff's recommended deletions to proposed criteria are struck through. Staff's recommended additions are highlighted yellow. Wall Signs SIGN FEATURE APPROVED CONDITION SIGN TYPE Panel Signs COLORS Up to No more tha few five colors sha14 can be used for each sign in the shopping center as long as the additional two colors lead to a coordinated appearance. The background color is counted as one of the few five colors. LETTER COLOR „' hite, Re�.4p�27, Or -anger PN4p�9, Yellow: PN4S 143 -and Gfayi PN4S 432 Meets General Entrance Corridor Sign Guidelines BACKGROUND COLOR Blue (The shade of blue shall coordinate with the shades of blue used for the backgrounds of existing signs in the shopping center.), ^r mot4le g-ay (sample) SIZE LIMITATIONS Sign scale and overall size shall be coordinated with the other existing elements on the building. LOCATIONS Signs shall be located so that they shall not obscure important architectural elements. Signs installed on false roofs shall be located such that they are centered within the roof span or over a door or between roof elements, while maintaining appropriate scale. Signs installed on walls shall be located to maintain compatibility with window and door openings and other wall features. LOGO /GRAPHICS DETAILS Graphics, if used, should be incorporated as an integral part of the overall sign. ILLUMINATION DETAILS May be externally illuminated or non - illuminated. Attachment A - i100 45 -930 I 1 Al Carbon SIGN LOCATION 1740 45 -94C y��v y�� 29 29 / 74545C-02--1 C -02 -1B 45C -02 - -2 1881 45C -02 - -4 45 -104A 45C -01 np 18 2903 I9 !^ 4 C -01 - B 45C -01 -0B 2O 4C 1 -OB -12 2� 5 3 :2,721 45C- 01 -OB -9 `w 45C -01 -0B 975. 4 45C -01 -OD -5S 280 - 45601 -OD -62 v �o O 0 2800 0 4500 -OD-63 y Q �4y50. 1 -OC -76 2� 7d$ - 450*- (11 -OC -78 2y445C- 01 -OC -7 450- 01.00 -79 0 Attachment B SIGN DETAIL ;. PRO' +ED APPROVED W/REVISIONS RESUBMIT TAX MAP AND PARCEL ID: 045CO -02 -00 -00400 ZONING: Planned Development Shopping Ctr ALBEMARLE COUNTY CODE: ALLOWED 1.5 SQ. FT. PER LINEAR FOOT OF BUILDING FRONTAGE TOTAL TENANT SPACE rrwiJ i III c:w 9 Client. AI Carbon Ch Cken I My— Location'. I 11 Semnoleitall SIGN PLACEMENT 1.IA0 CIIA NGE D-9 scale Proborllrnol w. <ema wn+�.. e..n wa, sae.. Drawing location, P'.Q01d'IEL Electnco' %CVCbrbon Chicken. AMTS ren ngs Currentyrelimmary Ewrm�t Rendenrg. pd' /�TF {� H16H `C 2165 Sem nose Ira I Layout W Ncel Mukuawa Cnarloneswlle.VA22901 0nane (800482.6603 .1pI -- Pr I - ry Drawing 10 D11-0 1C Ch tt sv lie. VA 22901 es.V..s.mam...w.+. e,. �. Mme m, IGNS tax. (434)9]4 6898 PAGE 1 OF 2 AlCaPLpN Pnane�Email g mytomn04w moilcom �m«+rmawo.w e.x, nie d. —x.. Revision. 418.14 nceurilnMo.com Copyright Warning: This is an original unublished design created by Hightech Signs. It is submitted for your personal consideration, it is not to be shown to anyone outside your organization nor is t to be repn>duced or exhibited In any fashion whatsoever. It remains the property of Hightech Signs until legally purchased. 9 Attachment C SIGN DETAIL 42" APPROVED APPROVED .REVISIONS RESUBMIT X .............................. ............................84" .......................... ............................... CaRboN K �7 I -- --------------------- - - - - -- 77.75"------- - - - - -- - - - - - - - - - - - - - - - - - - - ' 10 (1) 42"H x 84"W x 1 /2"D MDO PANEL w/ DIGITAL PRINT TOTAL: 24.5 SQ.FT. SCALE: PROPORTIONAL SIGN SPECIFICATIONS: 112" MDO PANEL w/ DIGITALLY PRINTED GRAPHICS APPLIED PREMIUM OVERLAMINATE NOTES /REVISIONS (AS NEEDED): EXTERNALLY ILLUMINATED MATERIAL FINISH COLORS: EXISTING 4'W VAPOR PROOF 2 -LAMP FLUORESCENT STRIP MOUNTED w/ E PMS 7427C ■ PMS 138C 0 PMS 143C ■ PMS 432 C RIGID GAS PIPE GOOSENECK STYLE Client AI Carbon Chicken "am SIGN PLACEMENT MAY CHANGE Drarwrg S ole. Propotibnol Locatwn 1871 Se hale sail wa Drawngkxanon P\201d\El ElecBx,.rC \Carbon CM1ck— ANTITS Renaenngs\CurrenUPrelminary Pe,mit Rentlanng.p01 aW Chal Sem nose iron l N by. Noel 66 3u a preliminary -- Drawing /- JIGHTECH Charlottesville VA 22901 phone 180014826603 x1 0J Fnal Draw rig �C ChOrlOtteSVill9 VA 22901 ^ I. 14341974 6898 SIGNS PAGE2OF2 _I��pfl PM1one]Emol mwomh0d(:.gmadaom .^"swa x�q e.ac+aur a.,. ueix Re—on #4.18.14 noela,,,htsro car, Copyright Warning: This is an original unublished design created by Hightech Signs. It is submitted for your personal consideration, it Is not to be shown to anyone outside your organization nor is it to be reproduced or exhibited in any fashion whatsoever. It remains the property of Hightech Signs until legally purchased. 10 Attachment D ■ COOPER LIGHTING - Peachtree City, GA TP Model Number / ModPle No / Modelo #: VT232RT Suitable for wet locations / Convient aux emplacements mouill2s IApto para lugares mojados Use only T8 32W Max Fluorescent Lamp Utilise lampe T8 32W Max Fluorescentes seulement Use limpara T8 32Vatios mfix. fluorescente solamente CLP- 000 -4464 Charcoal Rotisserie T Chicken Cr Ispy Churros _ r Attachment E Brent Nelson From: van der Linde Homes [vdlhomes @gmail.comj Sent: Wednesday, June 04, 2014 12:10 PM To: Brent Nelson Cc: noel @htsva.com; Myriam Hernandez Subject: ARB 201400001, Al Carbon Sign Dear Brent, Please consider this our official request for a review, to permit the following revisions to the approved CSC, for our tenant, Al Carbon, 1871 Seminole Trail, Charlottesville, VA 22901 1. Approved CSC text color: White o We'd like to revise to allow for four (4) additional colors for text: Red PMS 7247, Orange PMS 138, Yellow PMS 143 and Gray PMS 432 2. Approved CSC background color: Blue (The shade of blue shall coordinate with the shades of blue used for the backgrounds of existing sign in the shopping center) o We'd like to revise to allow for a background color of Gray. 3. Approved CSC number of colors: No more than four colors shall be used for each sign in the shopping center. The background color is counted as one of the colors. o We'd like to revise to allow for a total of five (5) colors in total. Thank you in advance for your consideration. Best Regards, Peter van der Linde, Property Owner Lynda Keller, Property Manager van der Linde Homes & Commercial Properties, Inc. van der Linde Container Rentals & Recycling, Inc. Office: 434- 973 -2764 Fax: 434-973-7259 www.vdlh.com www.vanderLindeRecycling.com 12