HomeMy WebLinkAboutARB201600008 Review Comments Miscellaneous Submittal 2016-02-18Ellie Ray
From: Ellie Ray
Sent: Thursday, February 18, 2016 5:00 PM
To: jks @sesbranding.com'
Subject: FW: ARB201600008 Speedway - Sign
Jodi,
I apologize for the delay in getting these written comments to you, after we spoke on Friday I've had a holiday, a snow
day and an all -day conference!
I have reviewed the revised sign application; see below under my previous comments for my current comments.
Please respond within 15 days of the date of this email indicating whether you will or will not proceed with these revisions.
Your decision to make the revisions will suspend the 60 -day review period associated with your original submittal. If you
choose to complete the revisions, please email the revised drawings to me. If you choose not to proceed with these
revisions, staff will be unable to approve your application. Failure to respond to this email shall be presumed to be a
request to proceed to action on the application without further revisions.
If you have any questions about this action, please contact me as soon as possible. I look forward to receiving your revisions
and completing this review with an approval letter.
Thank you,
Ellie Carter Ray, PLA, LEED GREEN ASSOCIATE
Senior Planner
Albemarle County Community Development
ph: 434.296.5832 x. 3432
From: Ellie Ray
Sent: Friday, February 05, 2016 4:17 PM
To:'jks @sesbranding.com' <jks @sesbranding.com>
Subject: ARB201600008 Speedway - Sign
Jodi,
I have reviewed the proposed sign application, Speedway #4652 located at 1172 Richmond Road, and have the following
comments:
The proposed design for the pylon sign face replacements is inconsistent with ARB guidelines and previous
approvals. ARB guidelines limit signs to three colors or less, and in 2009 a similar sign proposal for this site
including Dunkin' Express logo colors in addition to the Hess /Wilco colors went to the Architectural Review
Board for review and was not approved. The previous approval was based on the Dunkin' Express panel colors
being consistent with the other panels on the sign. Please revise the Dunkin' Express panel colors to coordinate
with the Speedway and gas pricing panels (red, white, black).
Revl: As discussed over the phone, please revise the Dunkin' Express panel colors to coordinate with the
Speedway and gas pricing panels (red, white, black).
Revise the drawing to indicate that the background of all illuminated sign panels is opaque and that only the text
and graphics shall illuminate.
Rev1: Comment addressed.
3. The ARB has previously determined Red acrylic #2283 to be an inappropriate color for signs, with Red #2793
( Pantone 187C) as an acceptable substitute. Revise the proposed channel letter color to an appropriate color.
Rev1: Comment addressed.
4. The proposed vinyl color is noted as 3M 7725 -63 Geranium, which is slightly different than the other red
shade(s) proposed; consider revising proposal to use a consistent color in all locations.
Revl: The proposed vinyl color is now noted as "Poppy Red ". no number reference is provided, but our color
samples show that this is 3M 3630 -143 (pantone 1788C2X). As discussed over the phone, this Red is not on our
list of colors that may be administratively approved. Please revise the vinyl color to be consistent with the
other reds in the application (as noted in comment 3.... #2793, Pantone 187C and 3M 3630 -83 Scarlet
Red). Please also provide a color number on the application.
S. Add a note indicating that the ACM panel color white matches the canopy color white.
Rev1: Comment addressed.
6. Add the following note to the drawing, "The level of illumination provided by the LED lights will not exceed the
illumination produced by a single stroke of 30 milliamp (ma) neon."
Rev1: Comment addressed.
Please respond within 15 days of the date of this email indicating whether you will or will not proceed with these revisions.
Your decision to make the revisions will suspend the 60 -day review period associated with your original submittal. If you
choose to complete the revisions, please email the revised drawings to me. If you choose not to proceed with these
revisions, staff will be unable to approve your application. Failure to respond to this email shall be presumed to be a
request to proceed to action on the application without further revisions.
If you have any questions about this action, please contact me as soon as possible. I look forward to receiving your revisions
and completing this review with an approval letter.
Thank you,
Ellie Carter Ray, PLA, LEED GREEN ASSOCIATE
Senior Planner
Albemarle County Community Development
Planning Division
401 McIntire Road, North Wing
Charlottesville, Virginia 22902
ph: 434.296.5832 x. 3432
fax: 434.972.4126
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