The URL can be used to link to this page

Home My WebLink AboutARB201600054 Review Comments 2016-04-29 COUNTY OF ALBEMARLE Department of Community Development 401 McIntire Road, North Wing Charlottesville, Virginia 22902-4596 Phone (434) 296-5832 Fax (434) 972-4126 April 29, 2016 Michael Dudley Talley Sign Company 1908 Chamberlayne Ave Richmond, Virginia 23222 RE: ARB-2016-54: Pet Valu Sign Dear Mr. Dudley, I have reviewed the above-noted sign application. The following revisions are requested to make the proposal consistent with the Entrance Corridor Sign Guidelines. 1. The proposed sign does not meet approved Comprehensive Sign Criteria (CSC) specific to this development as follows. a. Approved CSC require channel letters either on a raceway or direct-mount to the wall. Sign B does not meet that requirement as it has a background. Revise to meet the approved sign type - channel letters without a background. The approved CSC are attached. Please note the CSC state the following regarding the use of graphics with a channel letter sign: i. Maximum height (of graphic) not to exceed the tallest letter in the sign. When used, graphics shall be sized and located to appear as an integral part of the overall sign. 2. Other issues identified include: a. No details provided of the proposed tenant panel sign for the freestanding sign. Approved tenant panel criteria include a Mathew Dark Bronze opaque background with white text or graphics. b. The sign drawing does not indicate the height of the sign bands. c. The following note limiting the intensity of LED illumination for wall signs and the tenant panel sign was not included on the sign drawings: The level of illumination provided by the LED lights will not exceed the illumination produced by a single stroke of 30 milliamp (ma) neon. Please respond by email within 15 days of the date of this letter indicating whether you will or will not proceed with these revisions. Your decision to make the revisions will suspend the 60-day review period associated with your original submittal. If you choose to complete the revisions, please email the revised drawings to me. If you choose not to proceed with these revisions, staff will be unable to approve your application. Failure to respond to this letter shall be presumed to be a request to proceed to action on the application without further revisions. If you have any questions about this action, please contact me as soon as possible. I look forward to receiving your revisions and completing this review with an approval letter. Sincerely, Brent Nelson Planner cc: ARB File 1 Brent Nelson From:Brent Nelson Sent:Wednesday, May 11, 2016 3:08 PM To:'Valerie Rogers' Cc:Stewart Wright; Michael Potts; mandy@starlightnationalsigns.com Subject:ARB 2016-54, Pet Valu Sign, Staff Comments Attachments:100-205 Pet Valu Charlottesville R1 5-4-16.pdf; 100-205 Pet Valu Charlottesville Site Plan R1 5-4-16.pdf; 100-205 Pet Valu Charlottesville MONUMENT SIGN R1 5-4-16.pdf; Screenshot 2016-02-11 00.38.09.png; Shopping Center Frontage photo.jpg Valerie - I have reviewed your attached drawing received on May 4, 2016. My original staff review letter, sent to you on April 29, 2016, is below in this email. Comment 1 in that letter has not been adequately addressed (as noted in red). Comment 2 in that letter has been adequately addressed (as noted in blue). Please contact me should you have any questions. Brent Brent W. Nelson Planner Planning Services, Community Development Albemarle County Office Building 401 McIntire Road, 22902 434-296-5832, ext. 3438 bnelson@albemarle.org COUNTY OF ALBEMARLE Department of Community Development 401 McIntire Road, North Wing Charlottesville, Virginia 22902-4596 Phone (434) 296-5832 Fax (434) 972-4126 April 29, 2016 Michael Dudley Talley Sign Company 1908 Chamberlayne Ave Richmond, Virginia 23222 RE: ARB-2016-54: Pet Valu Sign Dear Mr. Dudley, I have reviewed the above-noted sign application. The following revisions are requested to make the proposal consistent with the Entrance Corridor Sign Guidelines. 1. The proposed sign does not meet approved Comprehensive Sign Criteria (CSC) specific to this development as follows. 2 a. Approved CSC require channel letters either on a raceway or direct-mount to the wall. Sign B does not meet that requirement as it has a background. Revise to meet the approved sign type - channel letters without a background. The approved CSC are attached. Please note the CSC state the following regarding the use of graphics with a channel letter sign: i. Maximum height (of graphic) not to exceed the tallest letter in the sign. When used, graphics shall be sized and located to appear as an integral part of the overall sign. 05-10-16 Review: • Approved CSC for this building allow graphics with the channel letter sign as long as the graphics are located to appear as an integral part of the overall sign. • The round graphics in this latest proposal do not have an integrated appearance with the channel letter portion of the sign due to the degree of distance between each graphic and the channel letter portion of the sign. Revising the sign drawings by reducing in half the space between each graphic and the nearest channel letter should adequately address this issue. 2. Other issues identified include: a. No details provided of the proposed tenant panel sign for the freestanding sign. Approved tenant panel criteria include a Mathew Dark Bronze opaque background with white text or graphics. 05-10-16 Review: This comment has been adequately addressed. b. The sign drawing does not indicate the height of the sign bands. 05-10-16 Review: This comment has been adequately addressed. c. The following note limiting the intensity of LED illumination for wall signs and the tenant panel sign was not included on the sign drawings: The level of illumination provided by the LED lights will not exceed the illumination produced by a single stroke of 30 milliamp (ma) neon. 05-10-16 Review: This comment has been adequately addressed. Please respond by email within 15 days of the date of this letter indicating whether you will or will not proceed with these revisions. Your decision to make the revisions will suspend the 60-day review period associated with your original submittal. If you choose to complete the revisions, please email the revised drawings to me. If you choose not to proceed with these revisions, staff will be unable to approve your application. Failure to respond to this letter shall be presumed to be a request to proceed to action on the application without further revisions. If you have any questions about this action, please contact me as soon as possible. I look forward to receiving your revisions and completing this review with an approval letter. Sincerely, Brent Nelson Planner cc: ARB File From: Valerie Rogers [mailto:valerie.rogers@starlightnationalsigns.com] Sent: Wednesday, May 04, 2016 6:08 PM To: Brent Nelson <bnelson@albemarle.org> Cc: Michael Potts <mpotts@petvalu.com>; mandy@starlightnationalsigns.com; Stewart Wright 3 <swright2@albemarle.org> Subject: RE: ARB 2016-54, Pet Valu Sign, Margaret Maliszewski - Revised Drawings attached dated 5/4/16 Hi Brent- Please find revised drawings per our conversation to move the graphic sign (Sign B.) over next to the "pet valu" channel letters (Sign A.). As I mentioned, I had to first obtain approval from Pet Valu's Corporate Design Dept. and they prefer the graphic logo be on either side of the "pet valu" channel letters. It is unfortunate that our sign band does not continue over our entire leased space, which is the basis for all the discussion, because our storefront is not like any of the other tenants and as such, provisions should have made with the initial CSP. We were provided the attached screenshot showing all of the tenants in their brand colors. Since we have a single door to the right, Pet Valu Corporate prefers to have the single logo over that door for customer convenience so they don’t feel as though they need to walk down to the other end to enter. Please let us know your thoughts and hopefully, we can finalize our sign permit so we can start production to meet our open date. Thank you for your time and consideration. Regards, Valerie Valerie Rogers Starlight National Signs 713 Sourwood Lane Collegeville, PA 19426 610-220-6363 From: Brent Nelson [mailto:bnelson@albemarle.org] Sent: Tuesday, May 03, 2016 11:11 AM To: Valerie Rogers Subject: ARB 2016-54, Pet Valu Sign, Margaret Maliszewski Hi Valerie - As promised, I spoke with Margaret Maliszewski regarding this sign application and a possible alternate design. Call me at your convenience and I will let you know what she said. Brent Brent W. Nelson Planner Planning Services, Community Development Albemarle County Office Building 401 McIntire Road, 22902 434-296-5832, ext. 3438 bnelson@albemarle.org