HomeMy WebLinkAboutARB201600109 Review Comments Miscellaneous Submittal 2016-09-26COUNTY OF ALBEMARLE
Department of Community Development
401 McIntire Road, North Wing
Charlottesville, Virginia 22902-4596
Phone (434) 296-5832 Fax (434) 972-4126
September 15, 2016
Revision 1
September 26, 2016 — Current staff review comments on drawings received September 19, 2016 are
below in blue color.
Callie Robertson
Anchor Sign, Inc.
2200 Discher Avenue
Charleston, SC
29405
RE: ARB -2016-109: Mattress Firm Sign
Dear Ms. Robertson,
I have reviewed the above -noted sign application. The following revisions are requested to make the
proposal consistent with the Entrance Corridor Sign Guidelines.
Regarding the proposed wall signs:
1. Wall Sign A on the northwest, front elevation does not require Architectural Review Board (ARB)
approval due to its lack of visibility from the Route 29 right-of-way; however, a sign permit is still
required for that sign.
Revision 1— Comment did not have to be addressed — OK.
2. Proposed Wall Sign B on southeast, rear elevation does require ARB approval.
Revision 1— Comment did not have to be directly addressed — OK.
3. Proposed Wall Sign B does not meet approved Comprehensive Sign Criteria (CSC) for Rivanna
Plaza limiting the wall sign type to channel letter only (no backer panel). Revise the sign
drawings by removing the backer panel.
Revision 1— Comment adequately addressed — OK.
A copy of the approved CSC for Rivanna Plaza is attached and can be found on-line at
http://www.albemarle.org/upload/images/Forms Center/Departments/Community De
velopment/Forms/ARB Comprehensive Sign Criteria/Rivanna%20PIaza.pdf
4. Proposed Wall Sign B does not meet ARB (general) Sign Guidelines as follows. Those guidelines
can be found on-line at
httD://www.albemarle.ore/unload/imaees/Forms Center/Departments/Community De
velopment/Forms/ARB Applications/Entrance Corridor Sien Guidelines.pdf
Revise the sign drawing to include a current, legible photo -rendering of Sign B on the
building elevation with dimensions of the overall sign height and brick sign band behind.
The building image in the application drawing is blurred and the edge of the brick sign
band indiscernible. See an earlier photo below showing the sign band inside the
decorative brick edge. Sign guidelines recommend 6" of unoccupied sign band space
above and below the sign letters.
Revision 1— Comment still valid — not adequately addressed.
In this latest submission, the sign is shown straddling the roof downspout and also is not
centered vertically (top to bottom) in the overall brick sign band.
The illustration directly below is from the approved Comprehensive Sign Criteria for this
building — previously sent to you. It shows 2 separate sign bands at this location due to
the location of the roof downspout. For this reason, the existing Sleepy's sign was
designed and approved as two separate signs — so one could be centered in the left sign
band and the other centered in the right sign band.
Revise the sign drawing to show the sign(s) centered horizontally and vertically inside
one or both of the sign bands — without straddling the downspout.
KETAIL EAST ELEVATION
b. Revise the sign drawing to include the closest pantone equivalent number for the yellow
proposed in the graphic.
Revision 1— Comment adequately addressed — OK.
Regarding the proposed tenant panel in the freestanding sign:
1. Revise the drawing to indicate the sign illumination is existing internal.
Revision 1— Comment adequately addressed — OK.
2. Revise the drawing to include the following note: "The tenant panel background shall be
opaque, only the red and yellow colors of the text and graphic shall illuminate."
Revision 1— Comment still valid — not addressed.
3. Revise the drawing to include the closest Pantone equivalent number for the red and yellow
colors. Note: the ARB has determined that Red Pantone #485 is an inappropriate shade of red
for signs in the Entrance Corridor. They have suggested Red Pantone 187 as an acceptable
substitute.
Revision 1— Comment adequately addressed — OK.
Please respond by email within 15 days of the date of this letter indicating whether you will or will not
proceed with these revisions. Your decision to make the revisions will suspend the 60 -day review period
associated with your original submittal. If you choose to complete the revisions, please email the revised
drawings to me. If you choose not to proceed with these revisions, staff will be unable to approve your
application. Failure to respond to this letter shall be presumed to be a request to proceed to action on
the application without further revisions.
If you have any questions about this action, please contact me as soon as possible. I look forward to
receiving your revisions and completing this review with an approval letter.
Sincerely,
Brent Nelson
Senior Planner
cc: ARB File