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Home My WebLink AboutARB201700025 Review Comments 2017-04-03APPLICATION REVIEW HISTORY ARB #/Name_ARB201700025 Tobey's Pawn Sign ACTION DATE NOTES County received application 3/27/17 Corresponding submittal deadline/ARB meeting date 4/3/17 filing deadline; 5/15/17 ARB meeting Transfer from intake to ARB Staff _ First ARB staff review 3/28-3/29/17 Comments to applicant 3/29/17 Letter and email sent Resubmittal received by staff 3/30/17 Resubmittal reviewed by staff 3/30/17 Were all comments addressed? 3/30/17 yes Comments to applicant 3/30/17 Made, in person, at 3 pm meeting Resubmittal received by staff Resubmittal reviewed by staff Were all comments addressed? Comments to applicant Resubmittal received Resubmittal reviewed Approval letter sent 4/3/17 CoA letter and email sent ARB meeting date ARB action pF AL �41111JQI NOT /:\ 45114 � Department of Community Development 401 McIntire Road, North Wing Charlottesville, Virginia 22902-4596 Phone (434) 296-5832 Fax (434) 972-4126 March 29, 2017 Tobey Bouch Tobey's Pawn Shop 612 Rio Road West Charlottesville, VA 22901 RE: Sign application for 612 Rio Road West (ARB201700025) Dear Mr. Bouch, We have received your above -referenced sign application. Your application was incomplete. We cannot begin review until the missing information is submitted. The following items were missing from your submittal: 1. Payment of $129 for the ARB Review, as the sign is situated in an Entrance Corridor 2. A complete application (i.e., please provide all of the supporting materials/information highlighted in the attached Application and Checklist for Sign Permit) 3. A color illustration of the proposed (new) signage and details as to the sign's dimensions, the proposed material, and its means of illumination In addition, I have a few questions that require clarification: 1. Do you intend to illuminate the sign, and by what means (i.e., internally or by ground -mounted lights; existing or new)? 2. The bottom portion of the sign that currently reads "Celebrating 35 years of service" — do you intend to alter that? 3. Do you have plans to erect a new sign on the building? Please re -submit your sign drawings in color and include the missing information. (You may email the revised drawings to me at hmcmahon@albemarl.org or send the copies by U.S. mail.) If the missing items are received within 15 days of the date of this letter, we will proceed with review, and the submittal date will be adjusted according to the date of your resubmittal. If the missing items are not received within 15 days of the date of this letter, the application will be denied and a new fee will be required to submit a new application. If you have any questions about this process, feel free to contact me at 434.296.5832 x3278 or by email at hmcmahon(c�r�,albemarle.org Sincerely, Heather N. McMahon Senior Planner cc: ARB201700025 Ivan E Letner, Jr., 612 West Rio Rd., Charlottesville, VA 22901 SIGN REVIEW CHECKLIST WITH REFERENCES — Freestanding Signs Updated: 9-30-2010 REF CHECKLIST ITEM NOTES TYPE ❑ 8.a Monument signs are preferred to pole -mounted signs. Pole signs may be considered if existing site conditions rule out the ability to use a monument sign, and only when the pole is in proportion to the sign cabinet or panel. MATERIALS ❑ 8.b Materials used in both the sign and support structures should be complementary. Vinyl decal to acrylic inserts; OK They should also support the aesthetics of the building/complex being served by the sign. OK ❑ 8.b It is preferred that the base material match one of the primary building materials OK unless the sign design represents itself as a freestanding element complementing the building. OK COLORS ❑ 4.e Colors must be harmonious with each other. OK Colors must not clash with other elements on the site, both when viewed in daylight and at night. OK Overly intense color, (such as dayglo or fluorescent colors), are prohibited. OK Use of three colors or less Black and white are colors. Green = Pantone 554C; Gold = Pantone 110U; Black = Pantone Black 6C; White Updated: 9-30-2010 Updated: 9-30-2010 REF CHECKLIST ITEM NOTES Additional colors may be approved if they contribute to a balanced/unified sign design. ❑ 9.c For raceway -mounted channel letters, raceways shall match the wall color. N/A LANDSCAPING ❑ 8.d Use ground cover, shrubs and/or trees to integrate freestanding signs into the overall site landscape. N/A Use plants from the Albemarle County Recommended Plants List. N/A SCALE AND SIZE ❑ 4.b Signs may not exceed the size, height and setback OK requirements as outlined in Section 4.15 of the Albemarle County Zoning Ordinance (unless the sign has received a variance). ❑ 8.c The structure of a monument sign shall not overwhelm the N/A sign. The structure and the sign that it supports must be in OK proportion to each other. SIGN LETTERING AND TYPEFACE ❑ 4.d Lettering should be in proportion (font size and typeface style) OK to the sign and the building. Use of three typefaces or less. OK Additional typefaces may be approved if they contribute to a balanced, legible, unified sign design. Updated: 9-30-2010 Updated: 9-30-2010 REF CHECKLIST ITEM NOTES ❑ 8.e.iv If outlines of letters are proposed, the outline width must be in OK proportion to the letter width. An outline width of 1/8" is the appropriate sign dimension. OK TRADEMARKS, CORPORATE LOGOS, AND GRAPHICS ❑ 4.f The ARB may require that the color and scale of standard OK templates for trademarks, service marks, corporate logos and graphics be modified. When used, trademarks, service marks, corporate logos and/or OK graphics should be incorporated as an integral part of the overall sign. LIGHTING ❑ 8.e.i External illumination (or no illumination) is preferred for freestanding signs. Cabinet sign, internally illuminated; OK ❑ 5.f Any internal illumination is considered to contribute to visual 100% opaque clutter and will be limited. The design will be evaluated for size, balance, complexity, and distance from and relationship to the Entrance Corridor. ❑ 5.e External Illumination should be shielded and not create glare. N/A Lighting should be aimed so as not to project illumination N/A beyond the sign. All external light sources shall be white. N/A ❑ 8.e.ii Ground mounted lighting should be shielded by landscaping so N/A that it is not visible from any adjacent property or right -of - Updated: 9-30-2010 Updated: 9-30-2010 REF CHECKLIST ITEM NOTES way. ❑ 5.h An exposed light source that forms the body of a sign, (such as N/A exposed neon signs), shall not be used. ❑ 5.g All illumination shall be non -blinking. N/A ❑ 5.c External illumination (or no illumination) is preferred for N/A approved graphics/logos; internal illumination may be considered for approval. N/A ❑ 8.e.iv Cabinet signs shall have a non -illuminated background, or an opaque (zero light transmission) background. OK Cabinet signs shall be constructed such that no light spills OK outward from the top, bottom, sides or back. ❑ 8.e.iii Channel letters (although not likely appropriate for N/A freestanding signs) with translucent faces shall be constructed such that no light spills outward from the top, bottom, sides or back. If back -lit (halo -lit), the faces and returns of channel letters N/A shall be opaque. ARB ACTIONS ❑ (ARB Billboards are inappropriate for the Entrance Corridors. N/A Action Memo: 1/19/10) No refacing design (no combination of colors, images, text and N/A layout) will make the billboard an appropriate appearance. Updated: 9-30-2010 Updated: 9-30-2010 REF CHECKLIST ITEM NOTES Existing billboards may not increase in size and may not N/A include modifications beyond the existing sign surface. No new illumination of any kind may be added to the N/A billboard. ❑ (ARB Reader boards shall have an opaque background. N/A Action Memo: 1/19/10) Only the letters may be illuminated, but illumination is not N/A required. Reader boards shall not exceed 40% of the size of the overall N/A sign face. The background color of the reader board shall be black or N/A some other color already on the sign face. Construction of the reader board shall be integral with the N/A main sign. The track holding the letters shall have minimal visual impact. N/A ❑ (ARB Synthetic stucco is acceptable for signs if mounted on a solid N/A Action surface such as concrete block and if limited to use as a flat Memo: surface as a background for lettering. 5/4/09) Styrofoam backing is not acceptable. N/A ❑ Action on ARB- Red acrylic #2283 has been determined to be an N/A P(BP)-2001-12 inappropriate color for signs. Updated: 9-30-2010 Updated: 9-30-2010 REF I CHECKLIST ITEM NOTES Wood Grill Pantone color match for 2283 is 485C. Red #2793 has been approved as an acceptable substitute. Pantone color match for 2793 is 187C. (See below.) 12/21/15 action on Generally, for signs in the Entrance Corridors, red 485 N/A ARB 2015-114 & may be acceptable on a case-by-case basis as a secondary -115 Shell Signs color. ❑ (ARB Scale, location, proximity to existing building(s), quality of N/A Action sign materials, and sign height and other pre-existing Memo: conditions determine how much planting is required at the 10/5/09) base of the freestanding sign. ❑ If LED lighting is proposed the sign drawing must state The N/A level of illumination provided by the LED lights will not exceed the illumination produced by a single stroke of 30 milliamp (ma) neon. ❑ Internal LED for the gas pricing: Daytime intensity limited to N/A 70% of maximum intensity; Nighttime intensity limited to 16% of maximum intensity with automatic dimming at dusk. ARB Visual clutter resulting from adjacency, for example at the N/A Action Hardee's locations, is a reasonable basis for not allowing Memo: illumination of the graphic. 5/7/12 Updated: 9-30-2010