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Home My WebLink AboutARB201600126 Plan - Other (not approved) 2017-08-17Audi T, �M FLOW AUDI AUTOMOTIVE EXPANSION ARB Submittal September 26, 2016 RECEIVED COMMUNITY DEVELOPMENT Flow Audi of Charlottesville currently occupies a small section of an existing building shared with both the Porsche and Volkswagen dealer- ships. As sales in the area have grown over the last years Flow Audi is planning a new 8 auto showroom and sales office on their existing site along the south side of US 250 on Pantops Mountain. This site falls within the US 250 Pantops Entrance Corridor and will require a Certificate of Appropriateness from the Architectural Review Board. The new show room is planned as an independent one story building along the west side of the property in the location of an existing parking lot used for display of new automobiles. The existing grade falls away to the south allowing for a lower level service pick-up and drop off area which will face away from US 250 and the Entrance Corridor. In developing a new building for this site Audi of America has created a building that responds to the guidelines for the Entrance Corridor while using modern design and materials to accomplish those goals. The Entrance Corridor along US 250 east of Charlottesville at Pantops has developed over the last 15 years into one of the more cohesive architectural environments of any of the Entrance Corridors around Charlottesville. This has been accomplished along this corridor with buildings which represent a healthy diversity of architectural approach- es to design and scale. The a majority of the buildings developed in this area since the establishment of the Entrance Corridor Overlay District have utilized the traditional palette of red brick, gable or hipped roofs and a building scale consistent with the historic character of the region. Among these are the Social Security Building, a number of restaurants, and modestly scaled commercial and office buildings. The larger, more institutional buildings have been set back from fronting on the Street edge allowing for the development of a compatible range of build- ings and street landscaping in much of the corridor. The developing success of this portion of the corridor is reinforced by the inclusion of a number of buildings using different materials and a variety of architec- tural styles. The Union Bank and UVA Credit Union buildings use painted white brick, the Montessori school and new Chick Fil A are both more contemporary designs which use scale, material and texture to ac- complish their appropriateness within the district. Even Toyota has used modern materials to modify its trademark building to break down the scale of the building down into section that reflect the historic scale of much more traditional buildings of the region. 6 R W A R C H 1 T E C T S FLOW Audi of Charlottesville is developing a design which, while using modern design and modern materials, takes its cues from the scale, texture and detail of the surrounding Entrance Corridor and the histor- ic precedents of the larger community. While doing this, they also will associate the new building with the corporate identity Audi of America has developed throughout its nationwide network of dealers. PROJECT NARRATIVE ll2 fourth str@nt NE 6hdrlotteKville virgl&la 22h07. 414.n; l.7ts0 www, brw-a rchiteOsxom CDR FLOW AUDI AUTOMOTIVE EXPANSION ARB Submittal September 26, 2016 Scde: 1 " = 40" B R W A R C H , T E C T S 112 fourth street NE Charlottesville virginla 22902 434.97 I.T 160 www.4rw-arch1-tecMcoyn CDR PROPOSED AUDI EXPANSION FLOW AUDI AUTOMOTIVE EXPANSION ARB Submittal September 26, 2016 LEGEND j marrtrE T QERVICEREG,FIgtt = A==KK Et KEY NEw GAR sHowHoom CUSTOMER ZONE First floor plan Scale: 1/32" = 1 r-0" 9 R W A R C H I T E C T S I h street NE 112 fu "', 'ha rlulLeWile virg,nla 22902 434.97 1 7 1 ^.() CDR ww,*.brw architects.com Lower floor plan Scale: 1/32" = 1 -0" -C%y=cffhww, GEPJNG L Z-.-1 —i'Lcawic'. EAST ELEVATION PUWar 77777 mum L *u CEUM SOUTH ELEVATION CELM WEST ELEVATION rl I lil jl i�l� i i �` .I �� AI I RECEPTpN MEW., OE NMIEPuiE Al1RNNGUM AIE'rAL; RNSH M1 iiT NORTH ELEVATION 4=9C, P F-r- Scale: 1/32" = V ML +—t -41L uatdmvtAmm GEILWG PROPOSED AUDI EXPANSION FLOW AUDI AUTOMOTIVE EXPANSION ARB Submittal September 26, 2016 r r I I l i ---------------- ------------ --------------- Compatibility with Significant Historic Sties The basic question to answer for any new building in an Entrance Cor- ridor is; "How does this building connect itself to this location and this region?" This is particuiarly important when using modern materials and design strategies associated with a nationally branded corporation. For this location we have developed a building organized by the classi- cist roots of the region. The building sits on a plinth of white brick, has a 'piano nobile' with columns and 'solid' wall surfaces, and meets the sky with a proportioned cornice. The white brick is a commonly found ver- nacular material used on both residential and commercial buildings in the region. Specifically in this district it is found at both Union Bank and the University Credit Union located at the corner of State Farm Bou- levard and US 250. For Audi we have modified their typical concrete base to a white brick plinth. The building itself will use clear glass and anodized aluminum for the frame with an aluminum mesh rain screen cladding running over portions of the building skin. We have reduced the scale of the typical Audi showroom to correspond to the human scale of significant historic precedents in the area using a four foot grid to organize the facade. The lower ceiling, exposed inside the glass wall will create the 'cornice' of the building in a proper proportion to the overall composition. This creates an appropriate way to link the design elements desired by Audi of America for their dealerships to the tradi- tions specific to this area. Rather than emphasizing elements intended to evoke images of adventurous driving on open roads the materials and composition take their inspiration from regional precedents. ELEMENTS OF ENTRY CORRIDOR GUIDELINES 9 R W A R C M[ T E C T U2 fourth street NE FLOW AUDI AUTOMOTIVE EXPANSION Aarlottesvllle virglnia 22902 ARB Submittal 434. 971.7160 www.brw.arohitects.aum CDR September 27, 2016 Light Building Heavy Base Monticello Order 9 R W A R C H I T E C T 5 112 fourth street NE nrwflollesville vnia irgIr 22902 434 97 t.7 I &I CD R %,ww.brw- a rch itec ts. co m X.41k white brick ELEMENTS OF ENTRY CORRIDOR GUIDELINES FLOW AUDI AUTOMOTIVE EXPANSION ARB Submittal September 26, 2076 Mountaintop Montessori ir 61 # � '4 Luxor Building 9 R W A k C H T E C T S 1.12 fourth street NE aharluttesville Virginia 22902 4 34.971.7160 www.brw-arch itects,rem CDR Brown Toyota Proposed FLOW Audi Expansion ELEMENTS OF ENTRY CORRIDOR GUIDELINES FLOW AUDI AUTOMOTIVE EXPANSION ARB Submittal September 27, 201 b AKII BMW of Charlottesville B R W A R C H T E C T 5 112 Puurth street YE charlullesvllle vfrgirta 22902 d94.971.71CO CDR www. hrw-a rsh llects.cn m -t Compatibility with the Character of the Entrance Corridor The size and scale of this building compares appropriately with the size and scale of buildings on both sides of the Entrance Corridor. It would fall into the small to moderate range in comparison to other buildings in the area. This building will be smaller than the Car Max, the new Mon- tessori School, and any of the three buildings at the Social Security site. In terms of style its compatibility will relate more to the recently modern- ized Toyota dealer and the Montessori School. This building is 71 ' wide facing the Entrance Corridor, 108' deep and 20' tall. ELEMENTS OF ENTRY CORRIDOR GUIDELINES FLOW AUDI AUTOMOTIVE EXPANSION ARB Submittal September 27, 2016 Buildings should relate to their site and surrounding context The proposed building will front on the north side of US 250 with the street fagade aligning with the Volkswagen Dealership to the east. This will be consistent with the range of buildings to the east and the west and their general relationship to the street. The overall height of the building at 20 feet is consistent with the other dealerships along this sec- tion of the highway. The location of the building on the site will reduce the amount of parking immediately visible from the entrance corridor by limiting parking in front of the building to a single drive lane and a single row of parking. This reinforces the County's desire to limit front yard parking and depend primarily on relegated parking for this deal- ership. Existing street landscaping will be preserved with new understory landscaping. This site configuration should improve the 'street edge' along this section of the Entrance Corridor. r 4 005 I9 ELEMENTS OF ENTRY CORRIDOR GUIDELINES 9 II W A R C N T E C T S FLOW AUDI AUTOMOTIVE EXPANSION ARB Submittal September 26, 2016 112 fourth street NE charluttesville virginia 22902 CDR 434.9TS.7160 www. brw-Rrchitonts.com Audi Charlottesville H4 1 ,•r; , .s� i I I 3 NORTH ELEVATION %tale: 118 " =1'-O" VMZALPZV0RATM CCOULI"TED MAL. MWSNEW-1 B R W A R C H I T E C T S Jitf EASTELEVATION [7 7. j SOUTH ELEVATION "�"` i i. -.. NORTH ELEVATION WEST ELEVATION Scale: 1 " = 50' Monticello 1_40+ — .1=_1P b Buildings should have a human scale While establishing the primary height of the building at 20 feet there are a number of components of the proposed design which reinforce the human scale of the building. The basic module of the curtain wall facade is four feet. Additionally, immediately behind the 20 foot clear glass facade, the interior ceiling soffit drops to 15 feet and is easily visible from the exterior. These two components with the white brick site walls will provide the human scale of the building. Reinforcing this will be the selection of the anodized aluminum mesh rain screen system as the other primary exterior finish material. The texture of this material will provide an appropriate appearance from the highway to unify the building as well as reinforce its human scale, particularly as one ap- proaches the building. ELEMENTS OF ENTRY CORRIDOR GUIDELINES 112 tuurth street NF th,3000e5Ville vw9owl 22902 434.971 71.60 wwwbr w- a rch i tee ts.c om CDR FLOW AUDI AUTOMOTIVE EXPANSION ARB Submittal September 26, 2016 16 0 R W A R C Fi [ T E C T S 112 fourth street NE chaeottesviile vlrglnla 22902 CDR 686.971.7160 www Arm -a rch Iteamea m Form, Shape, Scale, and Material Creating a Cohesive Whole The overall design of this building clearly communicates the overall facility as a cohesive composition. The simple modern rectangular form breaks itself down in a number of ways. Compositionally the relation- ship between the areas clad with the aluminum mesh and the glazing system provide a secondary scale to the overall composition. To break the scale down further, while reinforcing the overall composition are the repetitive 4 foot sections of glass and anodized aluminum frames. All of this will be cleanly set on the white brick plinth. �..otm.RR -�. EAST ELEVATION +tom"-i2a� in.ra ------ IT M-1 ELEVATiOH °'"'"' �--�,, HORTH ELEVATICH •• •l=tea... �s.re �'�Jilf JIl AYE Su �..V W;u �hYORmtun. _ a �mVowMwY -.TEST ELEVAT10N Scale: 1 " = 50' ELEMENTS OF ENTRY CORRIDOR GUIDELINES FLOW AUDI AUTOMOTIVE EXPANSION ARB Submittal September 26, 2016 '71- _ �t P rfi" °Illi°+�+vllr, .. I`ll GGGGG hlI I A r f I I I I � I, p E p11 iE B R W A R C H I T= C T S 112 fourth street NE charlottesvllle vlrglma 22902 d3A9T1J ten C rvww.brp arcdlteots.con,DR The Appearance of Blankness Should be relieved using details or vegetation The areas of the building clad with the aluminum mesh create visual anchors for each of the facades in contrast to the transparent glazing system surrounding the showroom floor. However, at the northwest cor- ner of the showroom the glazing system slips behind the large area of mesh facade creating a `translucent' corner that shows both systems overlaid with each other. Additionally the largest areas of mesh clad- ding run in front of windows to the service area, allowing for the light from the interior windows to break up the uninterrupted areas of the facade. ELEMENTS OF ENTRY CORRIDOR GUIDELINES FLOW AUDI AUTOMOTIVE EXPANSION ARB Submittal September 26, 2016 Trademark buildings should be modified to meet the requirements of the Guidelines As mentioned above, this building is a significant departure from the Audi of America typical branded dealership building. As mentioned in the guidelines a number of times: "The Guideline's standard of compatibility can be met through building scare, materials, and forms which may be embodied in architecture which is contemporary as well as traditional." This building uses the trademark materials in a modern design, consistent with Audi's corpo- rate image, while modifying their composition to respond to the local architectural heritage of the region. 6 R W A R C H 1 T C C T S 112 fourth street NE CDR charintlesvil le virgi n!a 22902 434.979.7160 www.brw-architects.com Is From left: Top: Orlando, FL, San Diego, CA Middle: Arlington, VA, Greenville, SC, Denver, CO Bottom: Chantilly, VA, Hampton, VA ELEMENTS OF ENTRY CORRIDOR GUIDELINES FLOW AUDI AUTOMOTIVE EXPANSION ARB Submittal September 26, 2016 I Am 8 R W C R C H f T E C T 112 rourth treed NE ghaflotlesolle mrpnia 22902 434 471.71.60 CDR www.brw arcl lecd9.com Materials and Modifications Modification of building form to smaller scale Focus on human scale White brick base to capture local material preference Reduced building volume Reduced building height Creative application of building materials row ji EAST ELEVATION .... . Th" I SOUTH ELEVATION T NORTH ELEVATION WEST ELEVATION 'ex:maW. Nr.,w Scale: 1 " = 50' ELEMENTS OF ENTRY CORRIDOR GUIDELINES FLOW AUDI AUTOMOTIVE EXPANSION ARB Submittal September 26, 2016 Unifying groups of buildings within a development This new building sits on the opposite side of the main access drive to the interior of the site. This makes it functionally difficult to conntect the buildings with each other. In this case the scale of the building is more appropriate as an individual building that if would be if connected to other buildings. Window Glass All window glass will be clear. Site Plan and Landscaping A site plan meeting the requirements of the Entrance Corridor and County Engineering will be submitted Lighting All exterior site lighting and landscape lighting will meet Entrance Corri- dor and County Engineering requirements. Landscape and Plant Design The Site Elan will include all landscape and plant materials to meet the requirements of the Entrance Corridor and the County's site develop- ment requirements. R R W A R C li l T E C T S 1.12 fourth street NE rharlottesvihe vir®inla 22902 434.971.7160 www. brw- arch itects.com C DR OPERATIONAL INFO eROp er 1t�lenR eNneimu aa:aaR sexN.�rtc4rna �mo�F- aervM'EORME Yr¢aeGP ea aw�uac ea®eoF emZ �•-..„r�r. aea coa.r ae1�,�a r&.O NdYCNe NMEN1d1Y '6 1_ CJV rMFh r -araL.anueom a� � .. Scale: 1 " = 64' ELEMENTS OF ENTRY CORRIDOR GUIDELINES FLOW AUDI AUTOMOTIVE EXPANSION ARB Submittal September 26, 2016