HomeMy WebLinkAboutARB201800013 Review Comments Miscellaneous Submittal 2018-02-22Brent Nelson
From: Brent Nelson
Sent: Friday, February 16, 2018 5:23 PM
To: 'beth@htsva.com'
Subject: ARB 201800013, Starbucks Sign, Staff Comments
Attachments: Hollymead Town Center Area B.pdf
Beth - I have reviewed the above -noted sign application. The following revisions are requested to make the proposal
consistent with the Entrance Corridor Sign Guidelines.
1. Approved Comprehensive Sign Criteria (CSC) for the freestanding tenant panel signs at Hollymead Town Center,
Area B (attached) require that the background be white and the text red. Proposed sign drawings for both Sign A-
1 and Sign A-2 show a white background with green text. Please be advised, the Architectural Review Board has
the legal authority to impose its guidelines on the design elements of an exterior sign where the sign (sign color
In this case) is a registered trademark.
a. Revise the sign drawings to show all red text on the white background. Include a note on the drawing
stating the tenant panel background is to be white and the text red.
2. The photo rendering for Sign A-2 shows a blue panel on the sign structure. Blue is not an approved CSC color for
these sign structures.
a. Revise the photo renderings by removing all blue panels.
3. Include a latest revision date on the sign drawings.
Please respond by email within 15 days of the date of this letter indicating whether you will or will not proceed with these
revisions. Your decision to make the revisions will suspend the 60-day review period associated with your original
submittal. If you choose to complete the revisions, please email the revised drawings to me. If you choose not to proceed
with these revisions, staff will be unable to approve your application. Failure to respond to this letter shall be presumed
to be a request to proceed to action on the application without further revisions.
If you have any questions about this action, please contact me as soon as possible.
Brent
Brent Nelson
Senior Planner
Albemarle County
Department of Community Development
Planning Services Division
434-296-5832 ext. 3438
bnelson@albemarle.org