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Home My WebLink AboutARB201800013 Correspondence 2018-03-27Margaret Maliszewski From: Beth Robinson <beth@htsva.com> Sent: Wednesday, February 28, 2018 3:29 PM To: Margaret Maliszewski Subject: RE: Starbucks Hollymead Hi Margaret, Perhaps I am using the wrong terminology. We would like approval of a non -approved color, not necessarily } revision to the comprehensive sign criteria. Perhaps I am imagining that they are one and the same. Thanks, Beth Robinson I Project Manager I Hightech Signs H16HLECII SIGAIS Awe 021MA_ieeaw [PH]: 434-974-7900 [FX]: 434-974-6898 [E]: beth@htsva.com www.HTSVA.com From: Margaret Maliszewski [mailto:MMaliszewski@albemarle.org] Sent: Wednesday, February 28, 2018 3:15 PM To: Beth Robinson Subject: RE: Starbucks Hollymead Hi, Beth. March 5 isn't going to work. 1 understood that the proposal was changing from asking for a non -approved color for the tenant panels to revising the comprehensive criteria for the freestanding signs. I understood that we were waiting for a final proposal with documentation of sign -off by the property owner/ shopping center management. Then we'll prepare a staff report for the ARB. Once we have everything we need to proceed, I can set the meeting date. Margaret From: Beth Robinson fmailto:bethahtsva.com Sent: Wednesday, February 28, 2018 2:37 PM To: Margaret Maliszewski <MMal iszewski@albemarle.ore> Cc: Stasia Rohn (stasiarohn hiltondis la s.com) <stasiarohn@hiltondisplays.com> Subject: RE: Starbucks Hollymead Hi Margaret, Last week corresponded with Brent Nelson regarding the proposed revision to tPiz comprehensive sign criteria for Hollymead Town Center (attached). He mentioned that you would determine which date our application would go before the board. At one time you bad suggested we would be on the egerda for March 51h (below). \,Nhen you have a moment could you let me know if I s'zouiu plan to attend the meeting on Mcriday? Thanks! Leth Ro Anshr, I Project Manager I mli,ghtech Signs HIGHTFICH SIGAIS [PH): 434-974-7900 [FXI: 434-974-6898 [E]: beth,@htsva.com 1.%rww.HTSVA.tom From: Beth Robinson Sent: Friday, January 26, 2018 10:47 AM To: Margaret Maliszewski Subject: RE: Starbucks Hollymead Thanks Margaret': From: Margaret Maliszewski fmaiIto: MMal iszewskiCaaIbernarle.orci] Sent: Friday, January 26, 2018 10:42 AM To: Beth Robinson Subject: RE: Starbucks Hollymead H], Beth, I haven't had a chance to review the application ye,. If the proncsal meets the criteria previously estt blished for the freestanding signs, then we should I,e able to handle .he revie A, administratively. flhese are issues 1-hat can't be resolved, it v ouid go to the ARB or 'larch S. I've got 8 or 9 applications in line ahead of Star;3;;c;{s, but I'll try to get to it as soon as possible. Tfranks, Margaret From: Beth Robinson [mailto:beth@htsva.com] Sent: Friday, January 26, 2018 10:08 AM To: Margaret Maliszewski <MMaliszewski@albemarle.ore> Subject: Starbucks Hollymead H1 Margaret, Happy Friday! I see that according to County View my application for the Starbucks Hollymead tenant panel has made its way to the ARB. I'm wondering what will happen at this point. Will this application go before the board? If so do you think we will be on the agenda for the February 12th meeting? Thanks! Beth Robinson I Project Manager I Hightech Signs U16HI-ECH SIGAIS ptw4o'� r yl�wtmkle�wr jPHT 434-974-7900 [FX]: 434-974-6898 [El: beth@htsva.com w vdw.HTSVA.com Brent Nelson From: Beth Robinson <beth@htsva.com> Sent: Friday, February 23, 2018 10:10 AM To: Brent Nelson Cc: Stasia Rohn (stasiarohn@hiltondisplays.com); Stewart Wright (maycraft2300 @gmail.com); Margaret Maliszewski Subject: RE: ARB 201800013, Starbucks Sign, Comprehensive Sign Criteria Attachments: HMD Starbucks Pylon Approval Letter 2.23.18.pdf Hi Brent, Attached is the revised letter from the property manager. Please let me know if you need anything else. Have a great weekend! Beth Robinson I Project Manager I Hightech Signs H16HTECH 816AIS [PH]: 434-974-7900 JFX]: 434-974-6898 [E]: beth@htsva.com www.HTSVA.com From: Brent Nelson [mailto:bnelson@albemarle.org] Sent: Thursday, February 22, 2018 2.41 PM To: Beth Robinson Cc: Stasia Rohn (stasiarohn@hiltondisplays.com); Stewart Wright (maycraft2300@gmail.com); Margaret Mallszewski Subject: RE: ARB 201800013, Starbucks Sign, Comprehensive Sign Criteria Got it Thanks, Brent Brent Nelson Senior Planner Albemarle County Department of Community Development Planning Services Division 434-296-5832 ext. 3438 bnelson@albemarle.org From: Beth Robinson [mailto:beth@htsva.com] Sent: Thursday, February 22, 2018 2:18 PM To: Brent Nelson <bnelson@albemarle.org> Cc: Stasia Rohn (stasiarohn@hiitondisplays.com) <stasiarohn@hiltondisplays.com>; Stewart Wright (maycraft2300@gmail.com) <maycraft2300@gmail.com>; Margaret Maliszewski <MMaliszewski@albemarle.org> Subject: RE: ARB 201800013, Starbucks Sign, Comprehensive Sign Criteria Hi Brent, Got it, that makes perfect sense. Attached is the revised diagram calling out the locations of all (4) freestanding signs along Rt 29. In the interest of time I have asked the property manager to revise their letter to indicate that they are aware of the currently approved sign criteria. I will forward the revised letter along as soon as i receive it. Thank you! Beth Robinson I Project Manager I Hightech Signs H16H S1 V11lif t 1I6�Gf f!0.1, 6.444'i [PH]: 434-974-7900 [FX]: 434-974-6898 [E]: beth@htsva.com www.HTSVA.com From: Brent Nelson [mailto:bnelsonaalbemarlg.oW] Sent: Thursday, February 22, 2018 1:47 PM To: Beth Robinson Cc: Stasia Rohn (stasiarohnCa hiltondisplays.com); Stewart Wright (maycraft2300(!)gmail.com); Margaret Mallszewski Subject: RE: ARB 201800013, Starbucks Sign, Comprehensive Sign Criteria Beth - Sorry that I was not more clear in my comment regarding the "Site Plan" revision needed. I was referring to revising the "Site Plan" in your original application (see image below) to show the location of all four existing signs — not just the two in your proposal. All four signs are subject to the requirements of the comprehensive sign criteria so their locations need to be referenced in your request — in a general graphic form (not a surveyed location). Revising the "site plan" you provided seemed to be the easiest way to do that. Your attached property manager's letter does not indicate he is aware there are existing comprehensive sign criteria, previously approved by the owner, that would need to be amended. I have copied Margaret Maliszewski so she can determine, when she returns on Tuesday, if a revised letter is required. Also, Margaret is the staff person who will determine the date this goes to the ARB. ptiCE IATE !"M 91MMll to"C' M EXHB17 1 LOCATM OF TENANT'S SICK Fr � M 3R 7* SIGN A2 SIGN Al Brent Brent Nelson Senior Planner Albemarle County Department of Community Development Planning Services Division 434-296-5832 ext. 3438 bnelson albemarle.or From: Beth Robinson Imailto:beth@htsva.com] Sent: Thursday, February 22, 2018 1:01 PM To: Brent Nelson <bnelson2albemarle.or > Cc: Stasia Rohn stasiarohn@hiltondisulays.com)<stasiarohn@hiltondisplays.com>; Stewart Wright 3 (mavcraft2300@gmail.com) <mavcraft2300@gmail.com> Subject: RE: ARB 201800013, Starbucks Sign, Comprehensive Sign Criteria Brent, Please accept this email as my formal request for review by the ARB of the following: Addition of Green PMS 3425 as an additionally permitted text color on the Hollymead Town Center freestanding signs. This color would be in addition to the previously approved Red PMS 187. The background color of the panels are to remain the previously approved white. This criteria would apply to all four of the freestanding signs, however our application is for modification of (2) sign structures (Al and A2). Attached is a letter from the property owner affirming their support of the application. May I ask why a site plan is required? I will obtain a site plan and note the locations of all four freestanding signs along the route 29 right-of-way if necessary, but the signs are existing and their location was previously reviewed by Zoning and the ARB. Thank you, Beth Robinson I Project Manager I Hightech Signs H16HTECH16,�Il�S —,,wMy»,ter [PH]: 434-974-7900 [FX]: 434-974-6898 [E]: beth@htsva.com www.HTSVA.com From: Brent Nelson [mailto:bnelson@albemarle.org] Sent: Thursday, February 22, 2018 12:29 PM To: Beth Robinson Cc: Stasia Rohn (stasiarohn@hiltondisplays.com) Subject: ARB 201800013, Starbucks Sign, Comprehensive Sign Criteria Beth - Your email indicates your client for the above -noted sign application, is unwilling to revise the proposed design to be consistent with the approved comprehensive sign criteria for this location. As a result, I am not able to administratively approve this application at this time. You indicated the client would like to have the Architectural Review Board amend existing criteria to include Green Pantone 3425 as an additional permitted text color. I will need the following items to process your request for review by the ARB: 1. A letter/email from you with a description of your request: a. An amendment to the existing Hollymead Town Center, Area B comprehensive sign criteria to allow Green Pantone 3425 as a permitted text color in addition to the previously approved Red Pantone 187. The background panel color is to remain the previously approved white. b. These criteria shall apply to all four of the existing freestanding tenant panel sign structures in Area B. It is understood your proposal is only for two of the four sign structures. 2. A revised site plan drawing showing the location of all four freestanding tenant panel sign structures along the Route 29 right-of-way in Area B. There are additional sign structures near the intersection of Town Center Drive and next to the Target building. 1.91a Fi Dr E X"Wrr ! LOCAT*N of TENMrS SIGN Mreure -� loft r�erm a I AW" SIGN A2 SIGN Al 3. Correspondence from the Hollymead Town Center property owner indicating they are in support of this request. This can be a letter or an email as long as it clearly identifies them as the owner or owner's rep. Once these items are received, your request will be placed on the ARB agenda, and you will be notified of the ARB meeting date. You are welcome to email them to me. You are welcome to contact me if you have any questions. Brent Brent Nelson Senior Planner Albemarle County Department of Community Development Planning Services Division 434-296-5832 ext. 3438 bnelson@albemarle.o From: Beth Robinson fmailto:beth@htsva.coml Sent: Monday, February 19, 2018 8:47 AM To: Brent Nelson <bnelson@albemarle.org> Cc: Stasia Rohn (stasiarohn hiltondis la s.com) <stasiarohn@hiltondisplays.com> Subject: RE: ARB 201800013, Starbucks Sign, Staff Comments Hi Brent, Thank you for your email. Starbucks would like to take their application to add green text to the freestanding sign to the board. Please let me know the date and time of the meeting and I will attend. As for a blue panel on drawing A-2, 1 believe what you are seeing is a shadow on the photo (attached}. Starbucks had no intention of adding add blue graphics or blue panels to the freestanding sign. Thank you, Beth Robinson I Project Manager I Hightech Signs H161111ft'j"w"y SIGNIS [PH]: 434-974-7900 [FXI: 434-974-6898 [E]: beth@htsva.com www.HTSVA.com From: Brent Nelson [mailto:bnelsonC@albemarle.orci Sent: Friday, February 16, 2018 5:23 PM To: Beth Robinson Subject: ARB 201800013, Starbucks Sign, Staff Comments Beth - I have reviewed the above -noted sign application. The following revisions are requested to make the proposal consistent with the Entrance Corridor Sign Guidelines. Approved Comprehensive Sign Criteria (CSC) for the freestanding tenant panel signs at Hollymead Town Center, Area B (attached) require that the background be white and the text red. Proposed sign drawings for both Sign A- 1 and Sign A-2 show a white background with green text. Please be advised, the Architectural Review Board has the legal authority to impose its guidelines on the design elements of an exterior sign where the sign (sign color In this case) is a registered trademark. a. Revise the sign drawings to show all red text on the white background. Include a note on the drawing stating the tenant panel background is to be white and the text red. The photo rendering for Sign A-2 shows a blue panel on the sign structure. Blue is not an approved CSC color for these sign structures. a. Revise the photo renderings by removing all blue panels. Include a latest revision date on the sign drawings. Please respond by email within 15 days of the date of this letter indicating whether you will or will not proceed with these revisions. Your decision to make the revisions will suspend the 60-day review period associated with your original submittal. If you choose to complete the revisions, please email the revised drawings to me. If you choose not to proceed with these revisions, staff will be unable to approve your application. Failure to respond to this letter shall be presumed to be a request to proceed to action on the application without further revisions. Recency February 23, 2018 Starbucks Corporation Store Development Beal Estate PO Box 34067 Seattle, WA 98124-1067 Subject: Tenant Pylon Sign Rendering — Starbucks 1919 Gallows Road Suite 1000 Vienna, VA 22182 703 442 4300 RegencyCenters.com Enclosures: (1) Starbucks Tenant Pylon Slgn rendering submitted by Hilton Displays dated January 15, 2018. Dear Tenant: We have reviewed your pylon sign rendering for Hollymead Town Center located in Charlottesville, Virginia. The rendering is approved as submitted, subject to the following comments: • Albemarle County Approval. • Landlord is aware of the current comprehensive sign criteria limiting text on the freestanding signs to Red Pantone 187 and will allow Green Pantone 3425 to be incorporated as well. Should you have any questions or comments with the above referenced items, please do not hesitate to call 703-442-4363, Thank you. Sincerely, Greg Van Dyke Property Manager Regency Centers Cc: File Starbucks #9732 Hollymead Town Center 163 Community Street Charlottesville, VA 24904 17-37902 -JffN919P&A-YS-- 125 HILLSIDE DRIVE . GREENVILLE SC 29507 P 800 3S3 9132 • F 164 242 2204 www.hlltandliplayixam A SIGN A2 EXMBI T 1 LOCATION OF TENANTS SIGN nviour� µ F um OFFfC�I� c ` •nip .... C 1 V ,I Q)TAilW MM22 Ir �� AR ZB SIGN Al —Iflt�lpAir�9I�W1'8• sloroutlq e7ao ies conrrunly. sYrl to M[Qit.PVG% Yw 24M 911in suw", 6.TF,7 M NW�d ChwlaeOavYM YK17.47WIIt S9 Ut... ell.Wlb VA M2 AM PYLON TMANT PANEL lBGtiaTW 4 PLO J STARBUCKS eaNnlrwrlenf� VA".1 6 (11n1TP+Prd Flat .1}S.NYRInAM f�, ba"'k.-P 7 M4C9YMfftlM k wovd to Own" (w— Nci-OLLW"nl W T—d Glsip-ndr PWY W P•1 1d UO—g vinylg ghiM +41_4I , STARBYCKS 1 • W 1 y' i 1 is a A i a A ; 1 •� ai Ii :j .AL►w1s ,a11wi .. A fur..... •.uarAna r�•w.drr naru.-�An>te •a-�waev aul "Full SIGN A-1 SIGN A-2 I I AFTER JI ■LIL L NffMONUV9AIAYS n-A,w'Yn, a.wAAa VW M` ae� AAvm. aA-..-. Ilrtr. q4A Y.•}! ill gwAwwni. sinr GIvi191r+L� ,w} DW YIo��Aa,r� Brdnn 647-1 T A. N.Wd p�iLnlir. IirNrllAlaa RM i Nil LE -FL AN eth@htsva.com> FU= 122, 2018 2:18 PM LUZIU ..,rohn@hiltondisplays.com); Stewart Wright (maycraft2300 @gmail.com); Margaret Maliszewski Subject: RE: ARB 201800013, Starbucks Sign, Comprehensive Sign Criteria Attachments: Revised Diagram of Sign Locations.pdf Hi Brent, Got it, that makes perfect sense. Attached is the revised diagram calling out the locations of all (4) freestanding signs along Rt 29. In the interest of time I have asked the property manager to revise their letter to indicate that they are aware of the currently approved sign criteria. I will forward the revised letter along as soon as I receive it. Thank you! Beth Robinson I Project Manager F Hightech Signs H16H'TECH S16NS [PH]: 434-974-7900 [FX]: 434-974-6898 [E]: beth@htsva.com www.HTSVA.com From: Brent Nelson [mailto:bnelson@albemarle.org] Sent: Thursday, February 22, 2018 1:47 PM To: Beth Robinson Cc: Stasia Rohn(stasiarohn@hiltondisplays.com); Stewart Wright (maycraft2300@gmail.com); Margaret Maliszewski Subject: RE: ARB 201800013, Starbucks Sign, Comprehensive Sign Criteria Beth - Sorry that I was not more clear in my comment regarding the "Site Plan" revision needed. I was referring to revising the "Site Plan" in your original application (see image below) to show the location of all four existing signs — not just the two in your proposal. All four signs are subject to the requirements of the comprehensive sign criteria so their locations need to be referenced in your request — in a general graphic form (not a surveyed location). Revising the "site plan" you provided seemed to be the easiest way to do that. Your attached property manager's letter does not indicate he is aware there are existing comprehensive sign criteria, previously approved by the owner, that would need to be amended. I have copied Margaret Maliszewski so she can determine, when she returns on Tuesday, if a revised letter is required. Also, Margaret is the staff person who will determine the date this goes to the ARB. I Brent EXHIBIT f, I SIGN A2 SIGN Al Brent Nelson Senior Planner Albemarle County Department of Community Development Planning Services Division 434-296-5832 ext. 3438 bnelson@albemarie.org From: Beth Robinson [mailto:beth@htsva.com] Sent: Thursday, February 22, 2018 1:01 PM To: Brent Nelson <bnelson@albemarle.org> Cc: Stasia Rohn (stasiarohn@hiltondisplays.com) <stasiarohn@hiltondisplays.com>; Stewart Wright (maycraft2300@gmail.com) <maycraft2300@gmail.com> Subject: RE: ARB 201800013, Starbucks Sign, Comprehensive Sign Criteria Brent, Please accept this email as my formal request for review by the ARB of the following: 2 - Addition of Green PMS 3425 as an additionally permitted text color on the Hollymead Town Center freestanding signs. This color would be in addition to the previously approved Red PMS 187. The background color of the panels are to remain the previously approved white. This criteria would apply to all four of the freestanding signs, however our application is for modification of (2) sign structures (Al and A2). Attached is a letter from the property owner affirming their support of the application. May I ask why a site plan is required? I will obtain a site plan and note the locations of all four freestanding signs along the route 29 right-of-way if necessary, but the signs are existing and their location was previously reviewed by Zoning and the ARB. Thank you, Beth Robinson I Project Manager I Hightech Signs U16HUCH 16SN � �. «ems [PH]: 434-974-7900 [FX]: 434-974-6898 [E]: beth@htsva.com www.HTSVA.com From: Brent Nelson fmailto:bnelsonCabalbemarle.org] Sent: Thursday, February 22, 2018 12:29 PM To: Beth Robinson Cc: Stasia Rohn (stasiarohn@hiltondisplays.com) Subject: ARB 201800013, Starbucks Sign, Comprehensive Sign Criteria Beth - Your email indicates your client for the above -noted sign application, is unwilling to revise the proposed design to be consistent with the approved comprehensive sign criteria for this location. As a result, I am not able to administratively approve this application at this time. You indicated the client would like to have the Architectural Review Board amend existing criteria to include Green Pantone 3425 as an additional permitted text color. will need the following items to process your request for review by the ARB: 1. A letter/email from you with a description of your request: a. An amendment to the existing Hollymead Town Center, Area B comprehensive sign criteria to allow Green Pantone 3425 as a permitted text color in addition to the previously approved Red Pantone 187 The background panel color is to remain the previously approved white. b. These criteria shall apply to all four of the existing freestanding tenant panel sign structures in Area B. It is understood your proposal is only for two of the four sign structures. 2. A revised site plan drawing showing the location of all four freestanding tenant panel sign structures along the Route 29 right-of-way in Area B. There are additional sign structures near the intersection of Town Center Drive and next to the Target building. SOLPIAN I MWIT # LQCATOW AF MNAt V 9i s1cm rVA000"ar W � I L wm� k I SIGN A2 SIGN Al 3. Correspondence from the Hollymead Town Center property owner indicating they are in support of this request. This can be a letter or an email as long as it clearly identifies them as the owner or owner's rep. Once these items are received, your request will be placed on the ARB agenda, and you will be notified of the ARB meeting date. You are welcome to email them to me. You are welcome to contact me if you have any questions. Brent Brent Nelson Senior Planner Albemarle County Department of Community Development Planning Services Division 434-296-5832 ext. 3438 bnelson@albemarle.org From: Beth Robinson [mailto:beth@htsva.coml Sent: Monday, February 19, 2018 8:47 AM To: Brent Nelson <bnelson@albemarle.org> Cc: Stasia Rohn (stasiarohn@hiltondisplays.com) <stasiarohn@hiltondisplays.com> Subject: RE: ARB 201800013, Starbucks Sign, Staff Comments Hi Brent, 4 Thank you for your email. Starbucks would like to take their application to add green text to the freestanding sign to the board. Please let me know the date and time of the meeting and I will attend. As for a blue panel on drawing A-2, I believe what you are seeing is a shadow on the photo (attached). Starbucks had no intention of adding add blue graphics or blue panels to the freestanding sign. Thank you, Beth Robinson I Project Manager I Hightech Signs HIGYNTECH S16NSrJ WW [PH]: 434-974-7900 [FX]: 434-974-6898 [E]: beth@htsva.com www.HTSVA.com From: Brent Nelson fmailto:bnelson(&albemarle.org] Sent: Friday, February 16, 2018 5:23 PM To: Beth Robinson Subject: ARB 201800013, Starbucks Sign, Staff Comments Beth - I have reviewed the above -noted sign application. The following revisions are requested to make the proposal consistent with the Entrance Corridor Sign Guidelines. 1. Approved Comprehensive Sign Criteria (CSC) for the freestanding tenant panel signs at Hollymead Town Center, Area B (attached) require that the background be white and the text red. Proposed sign drawings for both Sign A- 1 and Sign A-2 show a white background with green text. Please be advised, the Architectural Review Board has the legal authority to impose its guidelines on the design elements of an exterior sign where the sign (sign color In this case) is a registered trademark. a. Revise the sign drawings to show all red text on the white background. Include a note on the drawing stating the tenant panel background is to be white and the text red. 2. The photo rendering for Sign A-2 shows a blue panel on the sign structure. Blue is not an approved CSC color for these sign structures. a. Revise the photo renderings by removing all blue panels. Include a latest revision date on the sign drawings. Please respond by email within 15 days of the date of this letter indicating whether you will or will not proceed with these revisions. Your decision to make the revisions will suspend the 60-day review period associated with your original submittal. if you choose to complete the revisions, please email the revised drawings to me. If you choose not to proceed with these revisions, staff will be unable to approve your application. Failure to respond to this letter shall be presumed to be a request to proceed to action on the application without further revisions. If you have any questions about this action, please contact me as soon as possible. Brent Brent Nelson Senior Planner Albemarle County Department of Community Development Planning Services Division 434-296-5832 ext. 3438 bnelson@albemarle.or CL N=. e. ova- Z co Z � Q Z m W U. W Z O v 0 iY A rAt ' 4 r, �a J � •i ra Q O W W U ►: a � - �� •." i "3MIS uINnWWOO E f 5- LU w U LL LL 0 ul Z 0 55 r Z 55 N Q