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HomeMy WebLinkAboutARB201800094 Staff Report 2018-07-31ARCHITECTURAL REVIEW BOARD STAFF REPORT Project #/Name ARB-2018-77: Northtown Center Comprehensive Sign Plan/ULC Sign and ARB-2018-94: Burn Boot Camp sign Review Type Comprehensive Sign Plan and Certificate of Appropriateness for individual signs Parcel Identification 04500-00-00-11000 and 04500-00-00-11000 Location 431, 435 and 440 Gander Drive, east side of Seminole Trail, north of Woodbrook Drive and Brookmere Road Zoned Highway Commercial (HQ/Entrance Corridor (EC)/Airport Impact Area (AIA) Owner/Applicant First Gold Leaf Land Trust/United Land Corporation (Mena Harrell) Magisterial District Rio Proposal To create a comprehensive sign plan for the Northtown shopping center; to approve two signs for current occupants Context Retail, commercial office, institutional and residential buildings are found in the immediate area Visibility The buildings in this shopping center are visible from the EC. ARB Meeting Date August 6, 2018 Staff Contact Heather McMahon SITE/PROJECT HISTORY Between 2004 and 2007, the ARB and ARB staff reviewed the Special Use Permit and Preliminary and Final Site Plans for the retail development on Gander Drive. In 2013, the ARB reviewed Phase IIA development at Northtown Shopping Center, which entailed the construction of the Gander Mountain retail store. In 2017, Phase IIB development (the Buffalo Wild Wings building) was reviewed by the ARB. No comprehensive sign plan was reviewed during this period, and signs were individually reviewed and approved, as outlined below. Gander Mountain is no longer in business. Staff has had preliminary discussions with applicants regarding the introduction of multiple businesses in the Gander building. DATE APPLICATION RESULT 10/31/2013 ARB-2013-88 Northtown Center monument sign approved 8/22/2013 ARB-2013-105 Gander Mountain signs (cabinet and channel letter) approved 4/10/2018, 3/30/2018 ARB-2018-43, ARB-2018-44 Buffalo Wild Wings wall and tenant panel signs approved 8/6/2018 ARB-2018-77 and 2018-94 The ARB will review the proposed Comprehensive Sign Plan for Northtown Center as well as sign proposals for United Land Corporation and Burn Boot Camp Sign Presently, Northtown Shopping Center is composed of three buildings: 431 Gander Drive, which is occupied by the Buffalo Wild Wings restaurant; 435 Gander Drive, which is a large square building with a fagade broken into six storefronts; and 440 Gander Drive, which formerly housed the Gander Mountain retail store. (For the purposes of this report, 431 will be called Building A, 435 Building B, and 440 Building C.) [Figure 1 ] r �'�as�.tl7c # I I Ir V r1-6R do e p 9 1 M;29 + �14 61\11..3M 1 d5C 01 1 -01 Figure 1: the proposed Comprehensive Sign Plan under consideration covers three buildings on two adjacent parcels, TMP 45-110 and TMP-110C. ,,2 2 REF I GUIDELINE ISSUE RECOMMENDATION II General Sign Guidelines 1 Create a consistent and unified design approach The Buffalo Wild Wings wall signs [Figure 2] were approved See recommendations along the Entrance Corridors. The placement, prior to this request, have been installed, and have an below. size, illumination and colors of signs can create appropriate appearance. As such, they establish a standard by unity along the corridor, or they can create a which future signage is established for Building A. Similarly, disjointed, visually competitive environment. the previously approved signs for Gander Mountain can Consistent and unified sign design allows the provide guidance for future signage on Building C [Figure 3]. businesses located along the Corridor to have Additionally, the applicant is proposing to re -use a previously - equal standing in visibility. It also provides a approved (at a different location) channel -letter sign with logo pattern of sign placement that makes the business on one of the storefronts of Building B. This sign [Figure 4] locations and entrances more easily recognizable can act as the standard by which future signage on Building B to both vehicular and pedestrian traffic. is compared. Consistency between the present and future signage for all three buildings can be achieved by limiting and specifying options. DAYTIME ILLUSTRATION • ti S 79-8112"± 30'-10"t 7q" f E0 +I -.00 ti N C y MEW 4 WEST ELEVATION SCALE: 3J32-=V-0" f 3 +I 0 a � N f Sre 2 SOUTH ELEVATION � T SCALE 3i32-=V-0" Figure 2: the approved wall signs for Buffalo Wild Wings (ARB-2018-43) are white, internally -illuminated channel letters mounted on a raceway and centered above the main entrance on the fagade and centered atop a canopy on the side elevation. The logo on the fagade is externally illuminated. 6 NOER LOO PACXAGE MU $IDffi 0 EER STANDING SEAR a /P PLAR FOREST OLD VA BRICK ITO BATCH EXISTM4(3 BANKI 4.A Figure 3: the approved wall signs for Gander Mountain (ARB-2013-105) are white, internally -illuminated channel letters mounted on a raceway, centered above the main entrance on the fagade. And internally -illuminated logos centered above the letter sign on the facade and centered in a pediment on the side (west) elevation. 4 Figure 4: the previously -approved wall signs for United Land Corporation (ARB-2003-170) at Riverside Center (TMP 45B1-6-1B), 2315 Seminole Lane. 2 Establish simplicity and reserve as preferred The approved Buffalo Wild Wings signs [Figure 2] include Revise the characteristics for sign design in these areas. two white, internally -illuminated channel -letter signs mounted Comprehensive Sign This reflects the historic character of the area and on a raceway which is mounted atop the canopy, not the wall, Plan mounting details enhances the aesthetic qualities of the Corridor. and a cabinet sign (logo) mounted to the wall; the approved criterion to state all To this end, the overall design of a sign will be wall signs for Gander Mountain [Figure 3] also include white channel letter signs shall evaluated concurrently with that of the building channel letters mounted on a raceway with a separate cabinet be mounted on a on which it will be installed. The design of a logo. The proposed channel -letter signs for Building B raceway. building's walls, window locations, parapets and compare to those approved previously in type. All of the other architectural features will influence the proposed channel letter signs are depicted as mounted to a Revise the Board's evaluation of appropriate signage. raceway, and the pre-existing United Land Corporation (ULC) Comprehensive Sign Likewise, a freestanding sign is evaluated in the sign is mounted to a 6.5" deep raceway. The proposed Plan raceway color context of the overall development in which it will mounting details criterion and raceway color criterion allow criterion to state "to be placed. Because each site is composed of a for either direct wall mounts or raceways. A more consistent match the color of the variety of elements that work together to create a appearance would be established across the buildings if all wall to which it is unique character and appearance, ARB review of signs were mounted on raceways. attached." each sign proposal is guided by these sign guidelines within the context of the specific site for which the proposal is made. 3 Encourage creative design. The County encourages imaginative and innovative signs consistent with the purposes expressed above and in conformance with the regulations of the Albemarle County Code. The proposal utilizes basic channel -letter wall signage with the option of having logos and graphic details; creative design could be achieved in the design of the logos/graphics. None. 4 Design Compatibility 4a Placement: The design of a building's walls, The previously -approved Buffalo Wild Wings/Building A Revise drawing A1.4 so window locations, parapets and other architectural signs (channel letters and logo) are centered over the entrance that the proposed height features shall influence the Board's evaluation of on the facade (west elevation) while a channel letter sign is of the signs on the appropriate signage. Wall signs can help establish centered over a canopy on the side (south) elevation. These southernmost and rhythm, scale and proportion across the facade of placements are appropriate and do not obscure architectural northernmost end units a building. elements. match. The proposed locations of future signs on Building B [Figure Revise the architectural S] are centered over the canopies and storefront entrances, elevations to depict the mounted to the attics of the facade. This is consistent with buildings as built; rectify previous approvals for Building A. Because of the the discrepancy between differentiation in storefront heights, the signs' proposed the canopy cables shown heights above grade on Building B range from 13'-6" to 20'- on the elevations and the 6". The placements are appropriate, but the end units, whose appearances of the storefront heights are equal, have different sign heights. A storefronts as built. more consistent appearance would be achieved with consistent sign heights for these units. The elevation drawings depict the Revise the canopies on the end units and the central mass as supported by Comprehensive Sign cables extending from the middle of the wall plane. As built, Plan location criterion to the end units bear canopies with cable supports that extend state: centered farther than halfway up the attic wall, which will require sign horizontally within the placement at the very top of the attic, close to the coping sign areas as outlined on [Figure 6].. The proper placement of proposed signage will be the approved drawings determined, in part, by the location of such architectural on the west and south features. elevations of Building A; on the west elevation of The approved Gander Mountain channel letter sign and logo Building B; and on the are centered within a rustic pediment over the entrance (north) north and west elevation of Building C, while a logo is centered in a pediment elevations of Building C. element on the side (west) elevation. This placement utilizes eye-catching architectural elements for advertisement, and Provide drawings of the while this centralized placement is appropriate for a single Gander Mountain business, multiple businesses in this building will require an building (Building C, asymmetrical arrangement of signage. No drawings for 440 Gander Drive) Building C showing the proposed placement of signs or sign which show proposed types have been submitted for review. sign placement and sign type. The proposed CSP location criterion limits signs to the west and north elevations. This does not account for the existing Buffalo Wild Wings sign on the south elevation and it allows for signs on Building B where they haven't been illustrated. Limom YiYLi�a�Y Figure S: the proposed placement of wall signs on Building B are centered above the entrances of each storefront, in the attics that appropriately act as sign bands. The ULC sign and logo are centered above the storefront and canopy of the northernmost (end) unit of Building B. Figure 6: the northernmost and southernmost end units have canopies supported by cables, which will require sign placement above (highlighted), close to the coping. 4b Scale and Size: Signs located within the Entrance The proposed size limitations criterion states that letters shall Revise the Corridor may not exceed the size, height and be "proportional to the sign area" then references the Comprehensive Sign setback requirements as outlined in Section 4.15 guidelines Appendix A.A and sections 4.d and 9.d. This Plan size limit criterion of the Albemarle County Zoning Ordinance criterion is too vague to ensure a consistent appearance so no proposed letter (unless the sign has received a variance). throughout the complex. More specific height limitations will shall exceed 27 inches in produce a more reliable, coordinated appearance. height for individual letters on Buildings A. The approved Buffalo Wild Wings channel letters are 27" (2'- 3") in height. This sign has an appropriate appearance, so27" Revise the is a reasonable maximum height for individual letters for signs Comprehensive Sign on Buildings A. Plan size limit criterion so that the appropriate The ULC sign proposed for the northern end unit of Building letter height for signs on B, has 15"-high letters and a 30"-high logo. A 15" letter height Building B is between is modest; the 8-foot tall expanse of the storefront attics easily 15 and 18 inches and the could accommodate letters up to 18" high. In order to maintain logo/graphic height shall a consistent and appropriately -sized appearance among the not exceed 30 inches. signs on Building B, future signs should be within this height range of 15"-18" for letters and 30" maximum for logos. Revise the Comprehensive Sign The approved letter height for the Gander Mountain sign is 5'- Plan size limit criterion 4"; while this height might be appropriate for the rustic to establish an pediment on the facade, it is not necessarily appropriate for appropriate letter height other sign band areas on the building. for proposed signs on Building C. The approved height of the Buffalo Wild Wings logo is 7'-0". The approved heights of the Gander Mountain logos are 6'-0" Revise the on the facade and 7'-6" on the side (west) elevation. The Comprehensive Sign extreme size of these logos is compensated by the overly -large Plan size limit criterion wall planes on which they are located. No other facade has to specify the maximum such a tall expanse of blind wall that could accommodate such height of proposed logos a large logo or graphic. Hence, a shorter maximum logo height and graphics on is required for Building B. Buildings A and C. 4c Materials: Materials used in both the sign and The approved materials of the Buffalo Wild Wings signs on Revise the support structures should complement the Building A are translucent plexiglass for the letter faces and Comprehensive Sign building and/or multiple business center (see page aluminum returns. The previously -approved ULC sign also Plan to name approved 14) being served by the sign. has translucent letter faces. For a coordinated appearance, all materials: acrylic, of the proposed signs should be translucent acrylic or plexiglass or similar for plexiglass or similar letter faces with aluminum returns. letter faces and aluminum returns. The color of the returns and trim caps on the approved letters of the Buffalo Wild Wings signs is black; the returns on the Revise the approved logo for Buffalo Wild Wings are brushed aluminum. Comprehensive Sign The current ULC sign has bronze trim caps and returns. The Plan trim cap/return distance from the EC to Buildings A and B is such that the color criterion to state colors of trim caps and returns can't easily be distinguished; black, bronze, brushed however, the trim caps and returns of large signs on Building aluminum, or to match C are visible from the EC at the pedestrian level [Figure 7]. the letter face color. Figure 7: the colored returns on the Gander Mountain sign on the north elevation and the logo on the west elevation are visible from the EC on the pedestrian level. 4d Lettering and Typeface: Lettering should be in The proposed CSP proposes "no limit" for the letter type font None. proportion to the sign and the building for visual criterion. Each sign previously approved or currently proposed clarity and overall balance. Proportion of lettering exhibit one typeface, for a total of four. The color limitations includes font (size) and typeface (style). The use (black and white) are expected to result in sufficient of three typefaces or fewer is more appropriate for coordination such that unlimited fonts are acceptable. signs in the Entrance Corridor. Additional typefaces may be approved only if they contribute to a balanced, legible, unified sign design. 4e Color: Colors must be harmonious with each The proposed CSP criterion for letter face color specifies See recommendation in other. Colors must not clash with other elements white and black as the only two choices. Black would be #2. on the site, both when viewed in daylight and at appropriate for non -illuminated letter signs, and is sometimes night, whether the signs are externally or used as the daytime color for letters that illuminate white at internally lit. Overly intense color, such as but not night. limited to dayglo or fluorescent colors, are prohibited. See #2 for information on raceways. The use of three colors or fewer is more appropriate for signs in the Entrance Corridor. Black and white are counted as colors. Additional colors may be approved if they contribute to a balanced and unified sign design. For raceway -mounted channel letters, raceways shall match the wall color. 4f Trademarks, corporate logos and graphics: The The proposed criterion for logos and graphics allows for Revise the ARB may require that the color and scale of multiple colors in small quantities. Limiting the colors to Comprehensive Sign standard templates for trademarks, service marks, three per logo, the number represented in the Buffalo Wild Plan logo graphics corporate logos and graphics be modified. When Wings sign, would help ensure an integrated appearance. (The details to limit the logo used, trademarks, service marks, corporate logos Gander Mountain logo and the ULC logo only have two colors to three. and/or graphics should be incorporated as an colors.) integral part of the overall sign. 5 Lighting: The purpose of ARB review is to The proposed CSP offers three types of illumination: internal, Revise the ensure that new development in the Entrance face -lit and/or halo -lit letters. This variety could create an Comprehensive Sign Corridors is compatible with the historic uncoordinated appearance throughout the center. Maintaining Plan illumination details architecture of the County and to promote orderly the internal illumination of channel letter signs and external criterion to propose and attractive development. There is no historical illumination of logos, as begun with Buffalo Wild Wings, internal illumination precedent for internally illuminated signs. would establish a coordinated appearance. preferred with external However, the ARB recognizes the need to identify illumination as an businesses to help the traveling public find their option. destination and exit the highway safely. Revise the 5a When illumination is required, the preferred solution is to externally illuminate the sign — in Comprehensive Sign other words, to shine a light on the sign. External Plan logo graphics illumination is preferred because it allows details to specify consistency with the daytime image of the sign. illumination details. External lighting appears to the viewer as 10 reflected light and allows the focus of the sign to be the original overall shape, color and complete design of the sign. Internal lighting produces a fragmented, rather than unified, sign image at night compared to external lighting and may project light that is distracting to the viewer. Similarly, exposed light sources that form the body of a sign (such as, but not limited to, exposed or bare neon) are not appropriate for the Entrance Corridors. They can produce glare and, generally, do not achieve the subtle character and compatibility that is the goal for the Entrance Corridors. 5b Since external illumination does not fit every case, individual channel letters — a type of internally illuminated sign that has less visual clutter impact on the Entrance Corridors — may also be approved. Channel letters are generally the preferred type of internally illuminated wall sign because they project the total sign and are identifiable with the daytime image of the sign. When channel letters cannot be adequately accommodated, internally illuminated cabinet signs may be considered. If cabinet signs are utilized, the backgrounds of such signs must be made opaque (zero light transmission). 5c External illumination is also preferred for approved graphics/logos; internal illumination may be considered for approval on a case -by -case basis. The Board will evaluate the specific design for size (adjusted in proportion to the accompanying lettering), balance, complexity, and distance from and relationship to the Entrance Corridor. These factors will determine the extent of internal illumination that can be approved. 5d These solutions are intended to reduce glare, visual clutter and distraction along the streetscape, to provide for coordinated appearances along the Entrance Corridors, to increase visual continuity, to achieve a balance of business identification with order and continuity, and to limit negative impacts along the County's Entrance Corridors. 5e External Illumination: Lighting should be shielded and not create glare. Lighting should be aimed so as not to project illumination beyond the sign. All external light sources shall be white. 5f Internal Illumination: Any internal illumination is considered to contribute to visual clutter and will be limited. 5g All Illumination shall be non -blinking. 5h Exposed Light Sources: An exposed light source that forms the body of a sign, such as but not limited to signs formed of exposed neon, as opposed to a light shining on a sign, shall not be used in the Entrance Corridors. III Guidelines for Specific Sign Types 9 Wall Signs 9a Wall signs shall be integrated with the architecture The proposed placement of the ULC sign, centered Revise the placement of of the building and the placement of such signs horizontally above the entrance on the blind attic wall, is the proposed Burn Boot should not obscure architectural features or details, appropriate and does not obscure any architectural features. It Camp sign to account including but not limited to cornices, windows, meets the proposed CSP in that it is on the west elevation of for the cables that columns, pilasters and paneling. Building B, within the sign area outlined on the drawings. extend from the canopy to the attic wall. The proposed Burn Boot Camp [Figure 8] sign is shown in the middle of the attic, centered above the canopy. The proposed sign drawing does not show the cables extending from the canopy more than halfway up the attic wall. These architectural features will require the sign placement higher up the wall than what is proposed. 12 Figure 8: the proposed Burn Boot Camp sign and logo, on the southernmost (end) unit of Building B, is centered above the storefront and canopy. 9b Channel lettering (mounted on a raceway or Both the ULC and Burn Boot Camp signs are channel letters The color of the ULC individual letters) is preferred to cabinet signs mounted onto raceways, with logos also raceway -mounted. and Burn Boot Camp because cabinet signs tend to appear less The colors of the raceways are not specified, but the proposed raceways shall match the integrated with the building. Channel letters CSP requires that the raceways match the color of the wall to color of the wall surfaces overlay the wall material and allow the structure which they are attached. It can be made a condition of the to which they are of the building to "read through" with less Certificate of Appropriateness that the raceways be painted a attached. interruption. This results in a more coordinated matching color to the posterior wall surface. overall appearance. 9c For raceway -mounted channel letters, the raceway shall match the wall color. 9d The size of a wall sign shall be coordinated with The previously -approved ULC sign has 15"-high channel None. the size of the architectural element on which it is letters spanning 12' in length as well as a 30"-high by 24"- placed. The sign should not overcrowd the wide logo. The modest size of this sign is appropriate for the architectural element, the wall, or the sign area. proposed location. Similarly, the Burn Boot Camp sign has (See Illustration 6 on page 26.) Buildings and 16.5"-high channel letters and a 27.25"-high logo. Both of building elements should not be used as a these heights fall within the recommended range of maximum billboard. For example, an appropriate height for heights for letters (15"-18") and logos (30") recommended by channel letters in a 30" high sign band is 18". This staff for Building B. The total square footage of the ULC sign allows 6" of unoccupied space above and below is 20, while the Burn Boot Camp sip's total square footage is 13 the letters. Generally, 4" of clear space above, 40.25; these are well below the appropriate ratios for the below, and to the sides of a channel letter sign is storefront attics (sign band area, or wall surface), which is 192 considered a minimum, with larger clearances square feet. There is ample clearance between the signs and required for larger sign bands. The ARB will architectural elements, as well. consider the degree of visibility, the distance from the Entrance Corridor, and the architectural design of the building and the sign area in its determination of appropriate sizes and placement. 9e Lighting 9 i. External illumination is preferred for wall signs. The ULC letters and logo were previously approved (ARB- 2003-170) as non -illuminated, and the present application Revise the sign drawings to either show external H. External illumination: Lighting directed toward a sign should be designed and shielded so that it suggests no change in this regard. The proposed Burn Boot illumination or to note illuminates the face of the sign and does not shine Camp sign has internally -illuminated channel letters, but the no illumination for the beyond the edge of the sign. illumination of the logo (whether it is none or internal) is unclear. No external illumination has been proposed. logo. W. Internal illumination: Channel letters with translucent faces shall be constructed such that no light spills outward from the top, bottom, sides or back. Faces and returns of channel letters shall be opaque when back -lit (halo -lit). iv. Cabinet signs shall have a non -illuminated background, or an opaque (zero light transmission) background. Cabinet signs shall be constructed such that no light spills outward from the top, bottom, sides or back. If outlines of letters are proposed, the width of the outline must be in proportion to the width of the letter. An outline width of 1/8" has been found to be an appropriate dimension for signs in the Entrance Corridors. 10 Wall Signs For Multiple Business Centers 10a A complete sign package shall be provided as part The approved and proposed placement of the wall signs on Provide drawings of the of the submittal materials for the review of any Buildings A and B are centered above entrances, either atop Gander Mountain new multiple business center. The proposal should the canopies or on blind attic walls, and do not obscure building (Building C, address how compatibility among signs will be architectural features. The previous placement of signage on 440 Gander Drive) achieved, and how new signs will be coordinated Building C has utilized distinct architectural elements, such as which show proposed with the architecture of the building(s); the first pediments. The proposed placement for future signage on sign placement and sign approved sign installed in a multiple business Building C has not been submitted for review. type. center will establish the standard for all future signs for that center. The future review of 14 proposals for new signs in existing multiple business centers will take into consideration the character and appearance of the existing building(s) and with existing si n(s). 10b b. Multiple business centers shall use a single sign The previously -approved signs for Buildings A and C were None. type for all wall signs. channel letters mounted to raceways, and the extant ULC sign, which drives the CSP and all of the proposed signage for Building B, is also a channel -letter sign mounted to a raceway. Cabinet sign logos have also been approved previously and are permissible in the proposed CSP. loc c. Compatibility among signs must be maintained See #4d. See recommendations in through color or font and typeface selection. #4d. 10d Signs must be placed on the building in a manner This has been achieved through the placement as shown on the See recommendation in that establishes a unified appearance. proposed renderings of the submitted CSP. #4a. 10e Li tin i. External illumination is preferred for See #5. See recommendations in signs in multiple business centers. #5. ii. Lighting should be aimed so as not to project illumination beyond the sign. W. Channel letters with translucent faces shall be constructed such that no light spills outward from the top, bottom, sides or back. Faces and returns of channel letters shall be opaque when back -lit (halo -lit). iv. Cabinet signs shall have a non - illuminated background, or an opaque (zero light transmission) background. Cabinet signs shall be constructed such that no light spills outward from the top, bottom, sides or back. If outlines of letters are proposed, the width of the outline must be in proportion to the width of the letter. An outline width of 1/8" has been found to be an appropriate dimension for signs in the Entrance Corridors. 15 Summary of Recommendations: Staff recommends the following as the primary points of discussion: 1. An appropriate letter height for proposed signs on Building C and a maximum height of proposed logos and graphics on Buildings A and C Staff offers the following comments on the proposal ARB-2018-77: Northtown Center CSP/ULC sign: 1. Revise the Comprehensive Sign Plan mounting details criterion to state all channel letter signs shall be mounted on a raceway. 2. Revise the Comprehensive Sign Plan raceway color criterion to state "to match the color of the wall to which it is attached." 3. Revise drawing A1.4 so that the proposed height of the sign on the south end unit is 18'-0" from grade. 4. Revise the architectural elevations to depict the buildings as built; rectify the discrepancy between the canopy cables shown on the elevations and the appearances of the storefronts as built. 5. Revise the Comprehensive Sign Plan location criterion to state: centered horizontally within the sign areas as outlined on the approved drawings on the west and south elevations of Building A; on the west elevation of Building B; and on the north and west elevations of Building C. 6. Provide drawings of the Gander Mountain building (Building C, 440 Gander Drive) which show proposed sign placement and sign type. 7. Revise the Comprehensive Sign Plan size limit criterion so no proposed letter shall exceed 27 inches in height for individual letters on Buildings A. 8. Revise the Comprehensive Sign Plan size limit criterion so that the appropriate letter height for signs on Building B is between 15 and 18 inches and the logo/graphic height shall not exceed 30 inches. 9. Revise the Comprehensive Sign Plan size limit criterion to establish an appropriate letter height for proposed signs on Building C. 10. Revise the Comprehensive Sign Plan size limit criterion to specify the maximum height of proposed logos and graphics on Buildings A and C. It. Revise the Comprehensive Sign Plan to name approved materials: acrylic, plexiglass or similar for letter faces and aluminum returns. 12. Revise the Comprehensive Sign Plan trim cap/return color criterion to state black, bronze, brushed aluminum, or to match the letter face color. 13. Revise the Comprehensive Sign Plan letter type font criterion to state a maximum limit of three typefaces. Additional typefaces may be approved only if they contribute to a balanced, legible, unified sign design. 14. Revise the Comprehensive Sign Plan logo graphics details to limit the logo colors to three. 15. Revise the Comprehensive Sign Plan illumination details criterion to propose internal illumination preferred with external illumination as an option. 16. Revise the Comprehensive Sign Plan logo graphics details to specify illumination details. Staff offers the following comments on the proposal ARB-2018-94: Burn Boot Camp sign: 1. Revise the placement of the proposed Burn Boot Camp sign to account for the cables that extend from the canopy to the attic wall 2. The color of the ULC and Burn Boot Camp raceways shall match the color of the wall surfaces to which they are attached. 3. Revise the sign drawings to either show external illumination or to note no illumination for the logo. 16